The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize
scholars and scholarship in marketing globally and further the development of marketing thought.


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Marketing Legends

A series of videos have been created to capture the marketing knowledge of ten Marketing Legends.

Originally conceived with the Academy of Marketing Science (AMS), The Sheth Foundation has moved forward to fund the production of the video series to provide more marketing knowledge to colleges and universities around the world.