The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize
scholars and scholarship in marketing globally and further the development of marketing thought.


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Best Article Award

“The foundation values and rewards work that is relevant not only to practitioners or academics, but also has implications for public policy.”
- Brent McFerranThe Association for Consumer Research’s Journal for Consumer Research manages the annual JCR Best Article Award. Articles published within the JCR during the previous year are available for consideration for the award.