Medal for Exceptional Contribution Award
The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is a bi-annual award designed to recognize a marketing academic who
has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental
organizations. Outstanding scholarly contributions are a necessary condition for consideration, while outstanding contributions to marketing practice are a sufficient
condition.
The award is comprised of a gold medal, a certificate of recognition, and a $5,000 donation to a not-for-profit organization of the recipient’s choice. The award is
presented at the annual conference of the professional association that nominated the recipient. Up to two nominations are invited every two years from the governing bodies of the
following organizations: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association,
and INFORMS.
Nominations are submitted in the form of a dossier including:
A letter of nomination from the president of the organization or
her/his official designee, not to exceed three pages
The nominee’s curriculum vitae
The letter should address in detail the nominee’s academic contributions, specifically with respect to the impact of the nominee’s scholarship (e.g., thought leadership),
Ph.D. student mentoring, and academic leadership (e.g., editing of major journals).
The letter must also document the nominee’s contributions to marketing practice (e.g., founding a successful business or not-for-profit organization, significantly
influencing public policy formulation). Finally, the letter must also indicate the organization’s commitment to provide a high-visibility forum for the medal award
ceremony at its annual conference should the nominee become the award recipient.
The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice judging process is conducted by the Board of Directors of the Sheth Foundation.