Long-Term Contribution Award
“It was a great honor for me to receive the JCR/Sheth Long-term Contribution Award. It was especially meaningful that it was sponsored by the Sheth Foundation inasmuch I spent the first two years of my career at a less research active university (at the time) and it was Jag Sheth who saw my potential and engineered my getting a job offer at the University of Illinois where he was then on the faculty. I stayed at the U of I for five years and it is fair to say that this position and Jag’s presence there helped launch my career. So as I approach retirement with nearly 500 publications including more than two dozen in JCR, it gives me a sense of having come full circle to receive this award.”
- Russell BelkThe Association for Consumer Research manages the selection of the Long-term Contribution Award. Given to a marketing educator who has provided leadership and guidance to a generation of marketing professionals, the selections for the awards have included some of the most outstanding contributors to marketing.