The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize
scholars and scholarship in marketing globally and further the development of marketing thought.


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Sheth Medal for Exceptional Leadership

The Sheth Medal for Exceptional Leadership is designed to recognize individuals who have made enduring and transformational contributions to business over an extended period of time. Distinguished contributors are those that are original, important, and impactful on the discipline and/or practice of business. Recipients may be recognized for major or general achievements or for a series or cluster of more narrowly defined accomplishments.

The Sheth Medal award consists of a gold medal, a certificate of recognition, and a $5,000 contribution to a non-profit organization of the recipient’s choice. Awarding of the Sheth Medal is at the discretion of, and is the responsibility of, the Sheth Foundation Board of Directors and occurs independently of any professional association, organization, or institution. However, the physical award ceremony takes place in conjunction with a major American Marketing Association conference.

Winners of the Sheth Medal for Exceptional Leadership are:

2008 – Ratan Tata – Chairman of Tata Group