The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize
scholars and scholarship in marketing globally and further the development of marketing thought.


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Sudman Research Award

“The award transforms that inspiration of mine into academic research that I’m proud to share with my colleagues in the field. Thank you.”
- Son LamThe University of Illinois Foundation manages the annual selection for the Seymour Sudman Research Award. Dr. Sudman was President of The Sheth Foundation for many years and his contributions helped to guide The Foundation during its early years.