ACR Long-term Paper Award with JCR

2020 ACR/Sheth Foundation Long-Term Contribution Award

The Association for Consumer Research (ACR) announced Marian Friestad and Peter Wright (both from the University of Oregon) as the two recipients of the 2020 ACR-Sheth Foundation Long Term Contribution in Consumer Research award at its annual conference in October. This award, funded by the Sheth Foundation, is presented once every three years to honor the long-term contribution of an article that has made an important impact on the field. Dr. June Cotte, Chair of the award committee, presented the award to honor the contribution of their article, “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts.” Journal of Consumer Research 21, no. 1 (1994): 1-31.

“Dr. Friestad and Dr. Wright’s article has made a significant impact on the discipline of consumer research. This honor is given infrequently and reflects the substantial contribution that these scholars have made to the field,” said Dr. Rajiv Vaidyanathan, Executive Director and Board member of ACR.

Past Winners

2017	Morris B Holbrook and Elizabeth C Hirschman “The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun.”
2014	Albert M. Muniz, Jr. and Thomas C. O’Guinn “Brand Community” (2001), JCR 27 (March)
2011	Susan Fournier “Consumers and Their Brands: Developing Relationship Theory in Consumer Research” (1998), JCR 24 (March)
2008	Joseph Alba and Wesley J. Hutchinson “Dimensions of Consumer Expertise” (1987), JCR 13 (March)
2005	Russell Belk “Possessions and the Extended Self” (1988), JCR 15 (September)
2002	Joel Huber, John Payne and Chris Puto “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis” (1982), JCR 9 (June)