This award, funded by the Sheth Foundation, is presented once every three years to honor the long-term contribution of an article that appeared in the Journal of Consumer Research. Each winner receives a plaque and a financial award.
ACR Long-term Paper Award with JCR
PARTNER ORGANIZATION: Association for Consumer Research
2020 ACR/Sheth Foundation Long-Term Contribution Award
The Association for Consumer Research (ACR) announced Marian Friestad and Peter Wright (both from the University of Oregon) as the two recipients of the 2020 ACR-Sheth Foundation Long Term Contribution in Consumer Research award at its annual conference in October. This award, funded by the Sheth Foundation, is presented once every three years to honor the long-term contribution of an article that has made an important impact on the field. Dr. June Cotte, Chair of the award committee, presented the award to honor the contribution of their article, “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts.” Journal of Consumer Research 21, no. 1 (1994): 1-31.
“Dr. Friestad and Dr. Wright’s article has made a significant impact on the discipline of consumer research. This honor is given infrequently and reflects the substantial contribution that these scholars have made to the field,” said Dr. Rajiv Vaidyanathan, Executive Director and Board member of ACR.
Past Winners
| 2017 | Morris B Holbrook and Elizabeth C Hirschman “The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun.” |
| 2014 | Albert M. Muniz, Jr. and Thomas C. O’Guinn “Brand Community” (2001), JCR 27 (March) |
| 2011 | Susan Fournier “Consumers and Their Brands: Developing Relationship Theory in Consumer Research” (1998), JCR 24 (March) |
| 2008 | Joseph Alba and Wesley J. Hutchinson “Dimensions of Consumer Expertise” (1987), JCR 13 (March) |
| 2005 | Russell Belk “Possessions and the Extended Self” (1988), JCR 15 (September) |
| 2002 | Joel Huber, John Payne and Chris Puto “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis” (1982), JCR 9 (June) |
Being a winner of the Sheth Foundation Dissertation Award (2006) has always been a great honor to me, and has a profound… impact on me throughout these years. It always inspires me to work hard, pursue excellence and excel in academic performance. Also it always reminds me of the spirit of “abundant life: to live a prosperous life through contributing to the marketing area. Generous financial support from the Sheth Foundation helps fulfill many doctoral students’ dreams and enrich their life experience through engaging in marketing activities. I always feel grateful to the Foundation for the wonderful memories and experience I had at the consortium, as well as the financial support at the critical stage of my doctoral study!!
Assistant Professor of Antai Management School, Shanghai Jiao Tong University
The ACR-Sheth Foundation Dissertation awards are intended for dissertations in the areas of public purpose or cross-cultural research. ACR’s Sheth Foundation liaison manages the process of soliciting nominations, reviewing the submissions, and determining the winners. Each winner receives a plaque and a financial award.
Press Release
September 2, 2020
The Sheth Foundation has relocated by incorporating In Georgia effective June 30, 2020. The primary reason for the move was to achieve administrative efficiencies by joining its sister foundation, The Sheth Education Foundation. Both entities are now headquartered at the Community Foundation of Greater Atlanta.
The new entity will be known as the Sheth Foundation. It was originally named The Madhuri J. and Jagdish N. Sheth Foundation when it was founded in Illinois in1992.
The mission of The Sheth Foundation remains the development and recognition of scholars and marketing scholarship globally. It has given millions of dollars to support nonprofit marketing organizations around the world, including the Association for Consumer Research, The Academy of International Business, The Academy of Marketing Science, The American Marketing Association, The European Marketing Academy, The Haring Symposium, The Emerging Markets Conference Board, The Academy of Indian Marketing, and other recipient organizations.
President Ruth Bolton said: “We are delighted to be working with the Community Foundation of Greater Atlanta, which we expect will help us to become even more effective and efficient in our supporting activities.”
The Executive Board of the Sheth Foundation consists of: Jagdish Sheth (Founder), Ruth N. Bolton (President), Douglas Bowman (Vice-President), Richard Lutz (Secretary), Angela Lee (Treasurer), and Tulin Erdem, Linda Price, Reshma Shah (Members-at-Large), as well as Karri Hobson-Paper (Executive Director) and Laura Hilado (Administrative Director). They were assisted in the transition by an Advisory Committee: Larry Feick (Founding Board Member), Barbara Kahn and Kent Monroe (former Board members), as well as the Board of Governors of the Sheth Global Foundation: Jagdish Sheth, Ruth N. Bolton, Doug Bowman, Kenneth Bernhardt and Alison O’Carroll.
For more information, see: www.shethfoundation.org or email Laura Hilado, Administrative Director at: [email protected]
