Knowledge Recognition

AMA-EBSCO Annual Award for Responsible Research in Marketing

PARTNER ORGANIZATION: American Marketing Association

The purpose of this award is to recognize already-published responsible research in marketing where  responsible research is defined as work that produces both useful and credible knowledge.

Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices.  Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.

Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

2021 Winners:

Distinguished Winner

Leonard L. Berry, Tracey S. Danaher, Dan Beckham, Rana L.A. Awdish, and Kedar S. Mate “When Patients and Their Families Feel Like Hostages to Health Care” Mayo Clinic Proceedings


Stacey Menzel Baker and Courtney Nations Baker “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery” Journal of the Association for Consumer Research

Ronald Paul Hill, Daniel Cunningham, and Gramercy Gentlemen “Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership” Journal of the Association for Consumer Research

Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan “Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography” Journal of Public Policy & Marketing

Christopher Berry, Scot Burton, Elizabeth Howlett, and Christopher L. Newman “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered” Journal of Public Policy & Marketing

Previous Year Winners

Distinguished Winners:

  1. Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers” | Journal of Consumer Research
  2. Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs” | Journal of Public Policy & Marketing


  1. Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction” | Journal of Service Research
  2. Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” | Journal of Public Policy & Marketing
  3. Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India” | Journal of Marketing Research
  4. Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods” | Nature
  5. Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments” | Journal of Public Policy & Marketing
  6. Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation” | Journal of Marketing Research
  7. Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition” | Journal of Marketing