Knowledge Recognition

AMA-EBSCO Annual Award for Responsible Research in Marketing

PARTNER ORGANIZATION: American Marketing Association

The purpose of this award is to recognize already-published responsible research in marketing where  responsible research is defined as work that produces both useful and credible knowledge.

Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices.  Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.

Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

Distinguished Winners:

  1. Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers” | Journal of Consumer Research
  2. Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs” | Journal of Public Policy & Marketing


  1. Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction” | Journal of Service Research
  2. Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” | Journal of Public Policy & Marketing
  3. Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India” | Journal of Marketing Research
  4. Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods” | Nature
  5. Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments” | Journal of Public Policy & Marketing
  6. Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation” | Journal of Marketing Research
  7. Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition” | Journal of Marketing


  1. Kelly L Haws, Rebecca Walker Reczek, and Kevin L Sample, “Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition” | Journal of Consumer Research
  2. Ronald P. Hill and Kelly Martin, “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”  | Journal of Public Policy & Marketing
  3. Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove, “Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases” | Journal of Marketing Research
  4. Kelly Martin and Ronald P. Hill “Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery”  | Journal of Service Research
  5. Kristen L. Walker, “Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection”  | Journal of Public Policy & Marketing