AMA-EBSCO Annual Award for Responsible Research in Marketing

PARTNER ORGANIZATION: American Marketing Association

The purpose of this award is to recognize already-published responsible research in marketing where responsible research is defined as work that produces both useful and credible knowledge.

Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices. Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.

Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

Winners

Call for Proposals

2023 Winners:

Distinguished Winners

Yixing Chen, Vikas Mittal, and Shrihari (Hari) Sridhar, “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending” | Journal of Marketing Research

Stephan Seiler, Anna Tuchman, and Song Yao, “The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects” | Journal of Marketing Research

Winners

Yann Cornil, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon, “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery” | Journal of Consumer Psychology

Srinivas Venugopal and Madhubalan Viswanathan, “Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts” | Journal of Public Policy & Marketing

2022 Winners:

Distinguished Winners

Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales, “Knowing What It Makes: How Product Transformation Salience Increases Recycling” | Journal of Marketing

Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace | Palgrave Macmillan, 2019

Winners

Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos, “Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity” | Journal of the Association for Consumer Research

Adrian R. Camilleri, Richard P. Larrick, Shajuti Hossain, and Dalia Patino-Echeverri, “Consumers underestimate the emissions associated with food but are aided by labels” | Nature Climate Change

Katherine White, Rishad Habib, and David J. Hardisty, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” | Journal of Marketing

Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott, “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts” | Journal of Consumer Psychology

2021 Winners:

Distinguished Winner

Leonard L. Berry, Tracey S. Danaher, Dan Beckham, Rana L.A. Awdish, and Kedar S. Mate “When Patients and Their Families Feel Like Hostages to Health Care” Mayo Clinic Proceedings

Winners

Stacey Menzel Baker and Courtney Nations Baker “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery” Journal of the Association for Consumer Research

Ronald Paul Hill, Daniel Cunningham, and Gramercy Gentlemen “Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership” Journal of the Association for Consumer Research

Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan “Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography” Journal of Public Policy & Marketing

Christopher Berry, Scot Burton, Elizabeth Howlett, and Christopher L. Newman “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered” Journal of Public Policy & Marketing

Previous Year Winners

Distinguished Winners:

Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers” | Journal of Consumer Research
Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs” | Journal of Public Policy & Marketing

Winners:

Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction” | Journal of Service Research
Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” | Journal of Public Policy & Marketing
Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India” | Journal of Marketing Research
Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods” | Nature
Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments” | Journal of Public Policy & Marketing
Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation” | Journal of Marketing Research
Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition” | Journal of Marketing

The Sheth Foundation will sponsor the 2024 AMA Collegiate Case Competition. The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a marketing challenge submitted by the sponsoring partner. For 2024, the sponsoring partner is the Sheth Foundation.

The Collegiate Case competition culminates with presentations by the finalists at the annual AMA International Collegiate Conference, April 11-14, 2024, in New Orleans.

The Sheth Foundation has appointed three new board members effective January 2020 – Douglas Bowman, Tulin Erdem, and Angela Y. Lee.

Additionally, Larry Feick, Barbara Kahn, and Kent Monroe have been rotated to our Advisory Committee.

Professor Kent Monroe is a Visiting Distinguished Scholar in Marketing at the Robins School of Business at the University of Richmond in Richmond, Virginia.

He teaches courses in Pricing Strategy and Tactics, Marketing Management, and Research Methods. His research in marketing has focused on behavioral pricing and consumer shopping behavior. Professor Monroe has a Bachelor of Arts from Kalamazoo College, a Masters of Business Administration from Indiana University, and a Doctorate of Business Administration from the University of Illinois. He has received several awards for his contributions in the field of marketing over the last ten years.

The Sheth Foundation encourages emerging marketing scholarship, prioritizing, global reach, societal impact and thought leadership. It provides grants to designated recipient organizations, rather than individuals. These organizations include, but are not limited to:

Association of Consumer Research
Academy of International Business
Academy of Indian Marketing
American Marketing Association
Academy of Marketing Science

European Marketing Academy Haring Symposium/Indiana University
Institute for the Study of Business Markets
INFORMS Society for Marketing Science

The Foundation is open to funding a wide range of marketing initiatives, which support marketing scholars, especially at the early stage of their careers. We welcome proposals for activities that can become self-sustaining, so that we usually entertain proposals for (at most) three to five years of funding. Latter years’ funding contingent on effective deployment of the previous year’s funding and annual Sheth Foundation Board approval.

The statement is intended to guide our own decisions, as well as guide our recipient organizations in their relationships with us.

The Sheth Foundation develops emerging scholars and emerging scholarship globally – by funding activities that transform lives and have societal impact.
Emerging scholars includes early stage career academics, as well as doctoral students.
Our commitment to emerging scholarship means that research priorities will change.
We are committed to global reach – either activities outside USA or – if needed – providing (international) travel scholarships to selected scholars.
The Sheth Foundation requires recipient organization to follow RRBM principles, which emphasizes societal impact, diversity, equality and inclusion and sustainability.
We ask recipient organizations to use our branding (e.g., our logo) for funded activities featured on their website and programs, including links to the Sheth Foundation website as appropriate.
The capabilities of the recipient organization are taken into account in making funding decisions.
If an event, such as a conference, is supported, the Sheth Foundation requests 3-5 minutes on the program to tell its story.
Typically, funding is provided for 3-5 years for new projects – contingent on the Board’s favorable evaluation of reports from the recipient organization.
Matching funds highly desirable, but not required.

We would like to draw your attention to three important features of our procedures.

Proposal Cover Page. Please complete the attached Proposal Cover Page. Completion of this form will ensure we have the information needed to make a timely decision. We ask for information about how your organization used previously awarded funds, as well as information that can be featured on our website. You may wish to attach supporting documents to your Proposal.
Liaison. One person on our Board of Directors is designated to work with each recipient organization. In turn, we ask each organization to appoint a person to act as a liaison with the Sheth Foundation. To ensure continuity, we hope to be able to work with the same person over multiple years.
Virtual Visit. We welcome an opportunity for our Board liaison to visit with your leadership team at an upcoming meeting to further deepen our working relationship.

Please note that the Sheth Foundation has endorsed Responsible Research in Business and Management Principles, which emphasize that business research should be both useful and credible. See: https://rrbm.network/executive-briefing/eb-principles/. We ask that our recipient organizations seek to align any proposed activities with these general principles, which emphasize societal impact and sustainability. In addition, we are committed to supporting activities that ensure diversity, equality and inclusion for all.

The Sheth Foundation operates on an annual cycle, whereby we issue a request for proposals in February. We ask recipient organizations to return the Proposal Cover Page and accompanying documents by August 1, to [email protected] and with a copy to our Administrative Director Laura Hidalgo at [email protected]. Notification of the outcome

Download the Grant Proposal Page