Knowledge Creation

AMS Review – Sheth Foundation Doctoral Competition for Conceptual Articles


The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.

The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.

Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles is open to current, or recently completed, doctoral students. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution.

The next call for 2024 submissions will be published in October 2023 at AMS Review’s website:


“Contemplative Consumer Activism as a Driver for Social Change”
Betul Cal, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
Eleni Tsougkou, University of Strathclyde, UK

“AI credibility and psychological ownership of AI: A conceptual framework”
Abdul Wahid Khan, Indian Institute of Management Indore, India
Abhishek Mishra, Indian Institute of Management Indore, India

“A conceptualization of self-deprecation – an unconventional advertising tool”
Vaishnavi Kale, IE Business School, Spain

“Synesthetic Customer Experiences”
Kane Koh, The University of Melbourne, Australia

“Shifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding Framework”
Nicole Moch, University of Muenster, Germany

“Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review”
Phuong Nguyen, Hanken School of Economics, Finland
Jaakko Aspara, Hanken School of Economics, Finland


“Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct”
Shawn Enriques, University of Wyoming, USA

“Conceptualizing Coping Capital”
Vikram Kapoor, University of Limerick, Ireland
Russell Belk, York University, Canada

“Ecosystem Alignment around Customers”
Fares Georges Khalil, Hanken School of Economics, Finland
Kristina Heinonen, Hanken School of Economics, Finland

“Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research”
Dhrithi Mahadevan, Indian Institute of Management Bangalore, India

“Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions”
Priya Narayanan, Indian Institute of Management Ahmedabad, India
Arvind Sahay, Indian Institute of Management Ahmedabad, India

“Marketing solutions for social dilemmas: a systematic review, taxonomy of marketing solutions, and research agenda”
Siavash Rashidi-Sabet, Texas Tech University, USA
Sreedhar Madhavaram, Texas Tech University, USA


“Cleansing the Doors of Perception: Perceptual Inaccuracy in Marketing Relationships” Zeynep Müge Güzel, Koç University, Turkey

“Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach”,

Youngtak M. Kim, University of Georgia, USA Sundar Bharadwaj, University of Georgia, USA

“AI-enabled marketing capabilities: an exploration through the hierarchy of operant resources (HOR) perspective”

Kerry Manis Texas Tech University, USA
Sreedhar Madhavaram, Texas Tech University, USA

“Demand Spillover of Add-ons: The Role of Network Homogeneity” Pallav Routh, University of Texas at San Antonio, USA Richard Gretz, University of Texas at San Antonio, USA Daniel Kaimann, University of Paderborn, Germany

“Conceptualizing Service Exclusion through Service-Dominant Logic”, Sajith Siriwardana University of Tasmania, Australia


“Uncovering Online Lifestyle Segments as per the Motivation Sequence Model”
Yvonne Su Ming Ang, Universiti Putra Malaysia

“Social Media as a Barrier to Consumer Related Behavior”
Libby Carter, Coventry University
Lara Spiteri Cornish, Coventry University
Edward Turner, Coventry University
Nigel Berkeley, Coventry University

“Predicting Health Discounting Behavior: The Role of Resource Slack”
Sarah Lord Ferguson, Simon Fraser University

“The Social Construction of Mythologies”
Sarah Grace, University of Arkansas

“Are all Service Offerings Alike? A Service Offering Framework”
Stephen Hampton, Wichita State University
Lisa K. Scheer, Ph.D., University of Missouri

“Designing Transformative Services for Refugees”
Amir Raki, The University of Manchester

For information about the competition, please visit AMS Review’s website. (see link in “For Authors and Editors”)


Abigail Nappier Cherup, University of Nebraska-Lincoln
Drivers of Persuasion Knowledge: Decentering the Ideal Consumer

Abdullah Demirel, University of Massachusetts Amherst
A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual Framework

Yves Dupuis, Concordia University
A Framework for the Consideration of Consciousness in Marketing Research

Eriksson, Lulea Tekniska Universitet
Christine Pitt, Kungliga Tekniska Hogskolan
Andrew Flostrand, Lulea Tekniska Universitet
Emily Treen, Simon Fraser University
In the Company of Friends – Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based Analysis

Niusha Jones, University of North Texas
Choice Androgyny

Ariel Schauman, University of Massachusetts Amherst
Elizabeth Gelfand Miller, University of Massachusetts Amherst
When Rituals Won’t Work: Identifying and Managing Threats to Ritual Performance


Dual-process model of identity-based motivation for ethical consumer behavior
Ivan Fedorenko
Bentley University McCallum School of [email protected]

Loyalty Program in Theory and Research: A Conceptual Model of Loyalty Program Effectiveness
Jisu J. Kim
University of Washington

Frontline Knowledge Networks in Open Collaboration Models for Service Innovations
Ozlem Ozko
University of Melbourne

Idiosyncratic Commitment Effect: Early Experience to Usher in Commitment in Firms
Shashank Vaid
University of Houston

Innovation as Emergence: Decomposing the Institutionalization Process Claudia M. Vaughan
University of Hawai‘i at Mānoa

The Extended Self, Product Valuation, and the Endowment Effect Daniel Villanova
Virginia Tech