New generations of marketing experts are crucial to develop the theories and tools that shape the future of our field. The EMAC/Sheth Foundation Doctoral Dissertation Competition recognizes and encourages this emerging talent.
EMAC/Sheth Foundation Doctoral Dissertation Competition
Ms. Chi Hoang, Nanyang Business School, National Technological University,
“Resolving Humorous Incongruity in Advertising”
Ms. Sila Ada, Vienna University
“Quality Issues in Online Display Advertising”
Mr. Sebastian Schubach, University of Passau
“Online Shopping Beavhior and SEA Strategies”
Sara van der Maelen, EDHEC Business School
“The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings”
Michiel van Crombrugge, Erasmus School of Economics
“The Impact of Adding a Brick-and-Mortar Direct Channel on the Performance of the Online Direct Channel and Indirect Retail Channels”
Sally Bitterl, WU Vienna University of Economics and Business
“When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding”
The first, second and third place winners were awarded €5,000, €3,000, and €1,000 respectively.
Niels Holtrop, Maastricht University
“No Future without the Past? Predicting Churn in the Face of Customer Privacy”
Andreas U. Lanz, University of Mannheim
“Climb or Jump – Status Based Seeding in User-Generated Content Networks”
Tetyana Kosyakova, Frankfurt School of Finance and Management
“Measuring Substitution and Complementarity among Offers in Menu-Based Choice Experiments”
Cash awards of €5,000, €3,000, and €1,000have been forwarded to the first, second and third place winners. The winners were announced in the EMAC Newsletter on Monday (June 11, 2018).