Knowledge Creation

EMAC/Sheth Foundation Sustainability Research Competition

PARTNER ORGANIZATION: European Marketing Academy

New generations of marketing experts are crucial to develop the theories and tools that shape the future of our field. The EMAC/Sheth Foundation Sustainability Research Competition recognizes and encourages this emerging talent through the awarding of Knowledge Creation Awards.


EMAC/Sheth Foundation Sustainability Research Competition 2021 Results

Polina Landgraf, IE Business School, Spain
“Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices”

Jochen Hartmann, University of Hamburg, Germany
“The Business Value of Diversity”

EMAC/Sheth Foundation Doctoral Dissertation Competition 2020 Results

First Place:
Ms. Chi Hoang, Nanyang Business School, National Technological University,
“Resolving Humorous Incongruity in Advertising”

Second Place:
Ms. Sila Ada, Vienna University
“Quality Issues in Online Display Advertising”

Third Place:
Mr. Sebastian Schubach, University of Passau
“Online Shopping Beavhior and SEA Strategies”

2019 Results

First Place:
Sara van der Maelen, EDHEC Business School
“The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings”

Second Place:
Michiel van Crombrugge, Erasmus School of Economics
“The Impact of Adding a Brick-and-Mortar Direct Channel on  the Performance of the Online Direct Channel and Indirect Retail Channels”

Third Place:
Sally Bitterl, WU Vienna University of Economics and Business
“When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding”

The first, second and third place winners were awarded €5,000, €3,000, and €1,000 respectively.

2018 Results

First Place:

Niels Holtrop, Maastricht University
“No Future without the Past? Predicting Churn in the Face of Customer Privacy”

Second Place:

Andreas U. Lanz, University of Mannheim
“Climb or Jump – Status Based Seeding in User-Generated Content Networks”

Third Place:

Tetyana Kosyakova, Frankfurt School of Finance and Management
“Measuring Substitution and Complementarity among Offers in Menu-Based Choice Experiments”

Cash awards of €5,000, €3,000, and €1,000have been forwarded to the first, second and third place winners. The winners were announced in the EMAC Newsletter on Monday (June 11, 2018).