EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC-Sheth Foundation Sustainability Research Competition.
The broad topic of sustainability is of increasing importance for marketing stakeholders around the globe. In recent years, many companies have discussed the need for firms to have a purpose that goes beyond mere shareholder value maximization. More and more politicians are talking about the need for accountable capitalism. Environmental, Social, and Governance goals (ESG) are becoming common for companies in many countries. Academic research has started to look deeper into these issues. Many important questions about sustainability remain unanswered.
The EMAC–Sheth Foundation Sustainability Research Competition is designed to encourage rigorous research on sustainability. We invite research proposals that address important issues related to sustainability. These include, but are not limited to, responsible production and consumption, gender equality; preservation of physical environment; reduction of poverty and inequality; and improvement of health and wellbeing. Proposals should have a clear marketing focus and address issues of importance to at least one set of marketing stakeholders (e.g., managers, consumers, and public policymakers).