Knowledge Creation

John Howard Award for Doctoral Dissertations

PARTNER ORGANIZATION: American Marketing Association

Recognizes excellent marketing doctoral dissertations.

In 1960, the AMA invited top doctoral candidates to present their papers at the annual Marketing Educators’ Conference. In 1967, this recognition process was formalized with the establishment of the Doctoral Dissertation Awards.

The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.

John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, and consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.

Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, “John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he was always eager to learn, challenge, and innovate new concepts and perspectives.”

Winners

2019

Recipient

  • Hana Choi
    Monetization in Product and Display Advertising Marketplaces
    Dissertation Chair: Carl. F Mela
    Duke University

Honorable Mentions

  • Carl-Philip Ahlbom, “How Technology is Evolving In-Store Shopping”
  • Kalinda Ukanwa, “Discrimination in Service”
  • Minkyung Kim, “A Structural Model of a Multitasking Salesforce: Job Task Allocation and Incentive Plan DesignA Structural Model of a Multitasking Salesforce: Job Task Allocation and Incentive Plan Design”

2018

  • Kathleen T. Li
    Three Essays on the Estimation of Average Treatment Effects in Quasi-Experimental Panel Data
    Dissertation Chairs: David R. Bell and Christophe Van den Bulte
    Wharton School, University of Pennsylvania

Honorable Mentions

  • Lauren S. Grewal
  • Liu Liu
  • Francesca Valsesia

2017
Recipient

  • Amalesh Sharma
    Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Value
    Dissertation Chair: V Kumar
    J. Mack College of Business, Georgia State University

Honorable Mentions

  • Daniel McCarthy
  • Manpreet Gill

2016

  • Cammy Crolic
    Hedonic Escalation: When Food Just Tastes Better and Better
    Dissertation Chair: Aric Rindflesich
    College of Business at Illinois, University of Illinois

2015

  • Sarang Sunder
    Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry
    Dissertation Chair: V Kumar
    J. Mack Robinson College of Business, Georgia State University

2014

  • Hristina Nikolova
    Individual and Social Dynamics of Self Control
    Dissertation Chairs: Cait Poynor Lamberton and J.Jeffrey Inman,
    Joseph M. Katz Graduate School of Business, University of Pittsburgh

2013

  • Shubhranshu Singh
    “Competition in Corruptible Markets”
    Dissertation Chair: Ganesh Iyer
    Haas School of Business, University of California at Berkeley

2012

  • Seshadri Tirunillai
    “Essays on User-Generated Content and Performance”
    Dissertation Chair: Gerard Tellis
    University of Southern California

2011
Recipient

  • Matthew Selove
    “How Do Firms Become Different? A Dynamic Model”
    Dissertation Chair: Birger Wernefelt
    MIT Sloan School of Management

Honorable Mentions

  • Elisabeth Honka
    “Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry”
    Dissertation Chair: Pradeep Chintagunta
    University of Chicago Booth School of Business
  • Rom Schrift
    “Complicating Choice “
    Dissertation Chair: Oded Netzer and Ran Kivetz
    Columbia Business School, Columbia University

2010
Recipient

  • Andrew T. Stephen
    “Marketing Networks 2.0”
    Dissertation Chairs: Don Lehmann and Olivier Toubia
    Columbia University

Honorable Mentions

  • Steven Sweldens
    “Evaluative Conditioning Can Forge Direct and Indirect Affective Responses to Brands”
    Dissertation Chair: Stijn van Osselaer
    Erasmus University
  • Son K. Lam
    “Customer Brand Identification as a Sustainable Competitive Advantage”
    Dissertation Chair: Michael Ahearne
    University of Houston

2009

  • Song Yao
    “A Dynamic Model of Sponsored Search Advertising”
    Advisor: Carl Mela
    Duke University

2008

  • Ka-Chuen (Sam) Hui
    “Analysis of Path Data in Marketing with Application to Grocery Shopping Behavior”
    Advisors: Eric T. Bradlow, Peter S. Fader
    Wharton School, University of Pennsylvania

2007

  • Joseph Redden
    “Reducing Satiation: The Role of Categorization Level”
    Advisor: Stephen J. Hoch
    Wharton School, University of Pennsylvania

2006

  • Harikesh S. Nair
    “Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the U.S. Market for Console Video Games”
    Advisors: Pradeep Chintagunta, Jean-Pierre Dube
    Graduate School of Business, University of Chicago
  • Debora Viana Thompson
    “Feature Fatigue: Examining the Effects of Product Capability and Usability on Choice and Consumption”
    Advisors: Rebecca W. Hamilton, Roland T. Rust
    Robert H. Smith School of Business, University of Maryland

2005

  • Olivier Toubia
    “Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application”
    Advisor: John R. Hauser
    Columbia Business School
  • Uzma Khan
    “Effect of Future Choices on Current Preferences”
    Advisors: On Amir, John Bargh, Ravi Dhar, Nathan Novemsky; Yale School of Management

2004

  • Shibo Li
    “Modeling Online Browsing and Path Analysis Using Clickstream Data”
    Advisors: Alan Montgomery, Kannan Srinivasan
    Carnegie Mellon University

2003

  • Alina Sorescu
    “Sources and Financial Consequences of Radical Innovation”
    Advisors: Edward A. Blair; University of Houston and Rajesh Chandy University of Minnesota

2002

  • Dina Mayzlin
    “Word of Mouth and Marketing: Influencing and Learning from Consumer Conversations”
    Advisor: Birger Wernerfelt
    MIT
  • Tom Meyvis
    “Consumers’ Beliefs in Product Benefits: The Effect of Irrelevant Product Information”
    Advisor: Chris Janiszewski
    University of Florida

2001

  • Janice M. Payan
    “Influence Strategy Efficacy in Marketing Channels”
    Advisor: John R. Nevin

2000

  • Lisa E. Bolton
    “The Effects of NonAnalytic and Analytic Thinking in New Product Forecasting”
    Advisor: Joseph W. Alba

1999

  • Werner Reinartz
    “Customer Lifetime Value: An Integrated Empirical Framework for Measurement, Antecedents, and Consequences”

1998

  • Dan Ariely
  • Christophe Van den Bulte

1997

  • Rohini Ahluwalia
  • Jay Handelman

1996

  • Satya Menon
  • Jennifer Aaker
  • Rajesh Sethi

1995

  • Klaus Wertenbroch
  • Susan Fournier
  • Maureen Morrin
  • Ramya Neelamngham
  • Wendy L. Schneier

1994

  • Sukumar Rathnam
  • Sundar Bharadwaj

1993

  • Ravi Dhar
  • Tuelen Erdem
  • A.V. Muthukrishan
  • K. Sivakumar

1992

  • Susan M. Broniarczyk
  • Irene Raj Foster
  • Chai-Un Lim

1991

  • Krishnakumar S. Davey
  • Shantanu Dutta
  • Shankar Ganesan
  • Geeta Menon

1990

  • Aradhna Krishna
  • Dong Hwan Lee
  • Laura Peracchio
  • Sanjit Sengupta

1989

  • Thomas S. Gruca
  • Gurumurthy Kalyanaram
  • Amna Kirmani
  • Devavrat Purohit

1988

  • Michelle Bergadaa
  • Prakash Nedungadi
  • David M. Szymanski

1987

  • Donald W. Barclay
  • Ida E. Berger
  • Amy Seidel Marks

1986

  • Lauranne Buchanan
  • Kevin Lane Keller
  • Ajay K. Manrai
  • Melvin A.J. Menezes

1985

  • Christopher P. Puto
  • John Roberts
  • Gary J. Russell
  • Douglas W. Snetzinger
  • Joe Urbany

1984

  • Gregory S. Carpenter
  • Stephen J. Hoch
  • James M. Lattin
  • Mita Sujan

1983

  • Horst O. Bender
  • Marian C. Burke
  • Rajiv Lal

1982

  • Julie A. Edell
  • Jolita Kisielius
  • Joel H. Steckel

1981

  • Mark S. Albion
  • George John
  • Kenneth J. Wisniewski

1980

  • Roger J. Baran
  • W.C. Buss
  • Goerge C. Hozier Jr.
  • Robert E. Krapfel Jr.
  • Patricia Simmie

1979

  • Marcel Corstjens
  • Wesley J. Johnston

1978

  • Leigh McAlister
  • Steven Palesy
  • Fredrica Rudell
  • Jerry Wharton
  • Pierre Windal

1977

  • Philip D. Cooper
  • Paul W. Farris
  • Bernard R. Parker
  • Laurence R. Takeuchi
  • Barton A. Weitz
  • Russell S. Winer

1976

  • Reinhard Angelmar
  • Richard P. Bagozzi
  • Labdhi R. Bhandari
  • Roger J. Calantone
  • Jean-Louis Chandon
  • Pradeep Kakkar
  • Alice M. Tybout
  • James B. Wiley

1975

  • Paul Busch
  • John S. Cady
  • Dan Horsky
  • Nonyelu G. Nwokoye
  • Michael L. Rothschild
  • Charles M. Schaninger

1974

  • Douglass K. Hawes
  • Christoper E. Hetzel
  • Arun K. Jain
  • Richard J. Lutz
  • Dounald J. Messmer
  • Michael R. Taylor

1973

  • Olli T. Ahtola
  • Russell W. Belk
  • Robert C. Camp
  • Roger M. Heeler
  • Thomas P. Hustad
  • Kenneth J. Roering
  • Adrian B. Ryans
  • Gerald W. Stiles
  • Edward C. Strong
  • Albert R. Wildt
  • H. Clifton Young

1972

  • Gary Armstrong
  • Douglas Brooks
  • Richard P. Carr, Jr.
  • John A. Czapiel
  • Gary M. Grikscheit
  • H. Keith Hunt
  • Theodore F. Smith
  • Peter L. Wright
  • Julian E. Ydelson

1971

  • Luis V. Dominguez
  • John T. Hasenjaeger
  • Douglas L. MacLachlan
  • David B. Mackay
  • Frederick A. Russ
  • Alan G. Sawyer
  • Robert B. Settle
  • Ronald E. Turner
  • William L. Wilkie

1970

  • Evan E. Anderson
  • V. Parker Lessig
  • Lyman E. Ostlund
  • Vithala R. Rao
  • Randall L. Schultz
  • Benson P. Shapiro
  • Richard Staelin
  • Frederick Wiseman

1969

  • Donald R. Lehmann
  • George C. Michael
  • Lester A. Neidell
  • Thomas Eugene Ness
  • William H. Peters
  • Eli Seggev
  • Ernest B. Uhr
  • James L. Wiek

1968

  • Manuel S. Alba
  • Dennis H. Gensch
  • Irwin Gross
  • Masao Nakaniski
  • Leonard J. Parsons
  • Tanniru R. Rao
  • S. Prakash Sethi

1967

  • Wendell E. Clement
  • Charles D. Greenidge
  • Thomas S. Robertson
  • James R. Taylor
  • Cyrus C. Wilson

1966

  • John Arndt
  • Gilbert A. Churchill, Jr.
  • Robert M. Fulmer
  • Glen L. Urban

1965

  • Peter D. Bennett
  • Edward L. Grubb
  • Richard J. Lewis
  • John C. Narver
  • John K. Ryans, Jr.

1964

  • Ale. E. Birdwell
  • Charles L. Broome
  • Douglas J. Dalrymple
  • Roger Dickinson
  • Jacob M. Duker
  • Richard W. Hansen
  • James F. Kane
  • Allan V. Palmer
  • Robert E. J. Snyder

1963

  • William E. Bell
  • G. David Hughes
  • Charles S. Mayer
  • Thomas F. Schutte
  • Montrose Sommers

1962

  • Donald F. Cox
  • Raymond M. Haas
  • William M. Morgenroth
  • Francesco M. Nicosia
  • Stanley J. Shapiro

1961

  • Thomas L. Berg
  • Robert C. Brooks, Jr.
  • John R. Davidson
  • Samuel V. Smith
  • Robert E. Weigand

1960

  • Louis P. Bucklin
  • Robert L. Clewett
  • George L. Herpel
  • Wayland A. Tonning
  • H. Nicholas Windeshausen
  • James H. Wolter
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