Awards the Sheth Foundation Currently Sponsors

The Sheth Foundation Medal

The Sheth Medal
The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations.

The award is comprised of a gold medal and a certificate of recognition. The award is presented at the annual conference of the professional association with which the recipient has ben most closely associated. Up to two nominations are invited every two years from representatives of the following organizations: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association, and INFORMS.

Nominations are submitted in the form of a dossier that typically includes:

  • A letter of nomination from the president of the organization or a Board-designated representative, not to exceed three pages
  • The nominee’s curriculum vitae
  • The letter should address in detail the nominee’s academic contributions, specifically with respect to the impact of the nominee’s scholarship (e.g., thought leadership), Ph.D. student mentoring, and academic leadership (e.g., editing of major journals).
  • The letter must also document the nominee’s contributions to marketing practice (e.g., founding a successful business or not-for-profit organization, significantly influencing public policy formulation).
  • Finally, the nomination requires the recipient organization’s commitment to provide a high-visibility forum for the medal award ceremony at its annual conference should the nominee become the award recipient.

The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice judging process is conducted by the Board of Directors of the Sheth Foundation.

Award Recipients

David A. Aaker

Dr. David Aaker – 2020
– Press Release

Leonard Berry

Leonard L. Berry – 2018
– Biography
– Award Dinner Photos

Michael Porter

Dr. Michael Porter – 2016
– Press Release
Award Dinner Photos

Sheth Medal Gerald Zaltman

Dr. Gerald Zaltman – 2015
Press Release
Award Dinner Photos

John Little

Dr. John Little – 2014

Phil Kotler

Dr. Phil Kotler – 2013

Association for Consumer Research - Nicosia Award

The Nicosia Award is given by the Association for Consumer Research to a Doctoral student for outstanding work on their dissertation.

Award Recipients

Anne Hamby and David Brinberg “Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information”
Nelson Camanho and Daniel Fernandes
Ioannis Evangelidis, Jonathan Levav and Itamar Simonson
Rom Y. Schrift and Moty Amar
Verena E. Stoeckl, Hayang Yang and Leonard Lee
Lili Wang, Steven Shepherd, and Tanya Chartrand
Haipeng Chen, Lisa Bolton, and Sharon Ng
Benjamin J. Hartmann, Caroline Wiertz, and Eric Arnould
Dan King and Chris Janiszewski
Robert S. Wyer and Alison Jing Xu
Rita Coelho do Vale, Rik Pieters, and Marcel Zeelenberg
Zhenfeng Ma, Aida Faber, and Laurette Dube
Stephen Brown, Anthony Patterson, David Luna, and Hyeong Min Kim
Ozlem Sandikci and Gokcen Coskuner
Jill Klein
Christopher Hsee
Mark Ligas and June Cotte
More Information2019 Call for Proposals

Association for Consumer Research - Transformative Consumer Research (TCR) Grants

The ACR Board and Sheth Foundation are continuing to generously provide funds to support the ACR TCR grant competition. Past grants were supported by the Sheth Foundation, Association for Consumer Research, and Kellogg Foundation.
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Association for Consumer Research - Long-term Paper Award with JCR (Journal of Consumer Research)

Morris B Holbrook and Elizabeth C Hirschman
"The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun."
Albert M. Muniz, Jr. and Thomas C. O'Guinn
"Brand Community" (2001), JCR 27 (March)
Susan Fournier
"Consumers and Their Brands: Developing Relationship Theory in Consumer Research" (1998), JCR 24 (March)
Joseph Alba and Wesley J. Hutchinson
"Dimensions of Consumer Expertise" (1987), JCR 13 (March)
Russell Belk
"Possessions and the Extended Self" (1988), JCR 15 (September)
Joel Huber, John Payne and Chris Puto
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis" (1982), JCR 9 (June)
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Association for Consumer Research - Sheth Foundation Dissertation Award

2020 Proposal Information2020 Proposal Information
2018 Public-Purpose Track
Yunqing Chen, The Chinese University of Hong Kong, “The Identified Donor Effect,” (Advisor – Leilei Gao)
2018 Public-Purpose Track
Jessica Gamlin, Northwestern University, “Self-Sabotaging in Consumer Goal Pursuit,” (Advisor – Aparna Labroo)
2018 Cross-Cultural Track
Tanvi Gupta, Indian Institute of Management Bangalore, “Tightness for Control or Looseness for Autonomy? Using the Interplay of Cultural Values and Conceptual Metaphors in Logo Design,” (Advisor – Avinash Mulky)

American Marketing Association - Doctoral Consortium Award Recipients

The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the United States, Canada, Europe, and the rest of the world.

The AMA-Sheth Foundation doctoral consortium is unique because it is the only consortium that exposes doctoral students to the rich diversity of topics, methodological perspectives, and theories that exist within the marketing discipline. This exposure is designed to spark creativity and insight by challenging students to think outside of their existing paradigms and to broaden their views on what constitutes good research. The consortium is also designed to help students make a successful transition to their first faculty position by providing guidance on research, teaching, and service. Faculty scholars are selected who have made important contributions to the field and who are dedicated to helping doctoral students establish professional linkages among themselves and with faculty.

1966 AMA Sheth Consortium

The first consortium was held in 1966. The program was launched under the leadership of Thomas A. Staudt and from the beginning the focus on research and relationship building was key. In 1997 the name was changed to the AMA-Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.​​

More Information & Award Winners2019 Photos

American Marketing Association - Sheth Foundation / Journal of Marketing Award

Manjit S. Yadav and Paul A. Pavlou “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions” Volume 78, Number 1
Oliver Hinz, Bernd Skiera, Christian Barrot, and Jan U. Becker “Seeding Strategies for Viral Marketing: An Empirical Comparison” Volume 75, Number 6
Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj "Rethinking Customer Solutions: From Product Bundles to Relational Processes," Volume 70, Number 3
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. EvansFactors Influencing the Effectiveness of Relationship Marketing: A Meta-AnalysisVolume 70, Number 4, October 2006
Adrian Payne and Pennie Frow“A Strategic Framework for Customer Relationship Management ”Journal of Marketing, October 2005 (Vol. 69, No. 4)
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation "Volume 70, Number 4, October 2006
Peter C. VerhoefUnderstanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"Vol. 67, No. 4
Werner J. Reinartz and V. KumarThe Impact of Customer Relationship Characteristics on Profitable Lifetime DurationVol. 67, No. 1
Stephen L. Vargo and Robert F. LuschEvolving to a New Dominant Logic for Marketing"Vol. 68, No. 1
Roland T. Rust, Katherine N. Lemon, and Valarie A. ZeithamlReturn on Marketing: Using Customer Equity to Focus Marketing StrategyVol. 68, No. 1
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships, Vol. 63, No. 2
Richard L. Oliver, Whence Consumer Loyalty, Vol. 63, Special Issue
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis, Vol. 62, No. 1
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Vol. 60, No. 3
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition, Vol. 59, No. 2
George S. Day, "The Capabilities of Market-Driven Organizations, Vol. 58, No. 4
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Vol. 57, No. 1
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences," Vol. 57, No. 3
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American Marketing Association - John Howard Award for Doctoral Dissertations

Dissertation Awards are presented to doctoral students with unique thesis topics.

The Association for Consumer Research manages the annual Sheth Dissertation Competition. Persons pursuing a Ph.D. in marketing may apply for the award.

Amalesh Sharma
Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Value
Dissertation Chair: V Kumar
J. Mack College of Business, Georgia State University
Cammy Crolic
Hedonic Escalation: When Food Just Tastes Better and Better
Dissertation Chair: Aric Rindflesich
College of Business at Illinois, University of Illinois
Sarang Sunder
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry
Dissertation Chair: V Kumar
J. Mack Robinson College of Business, Georgia State University
Hristina Nikolova
Individual and Social Dynamics of Self Control
Dissertation Chairs: Cait Poynor Lamberton and J.Jeffrey Inman
Joseph M. Katz Graduate School of Business, University of Pittsburgh
Shubhranshu Singh
Competition in Corruptible Markets
Dissertation Chair: Ganesh Iyer, Haas School of Business, University of California at Berkeley
Seshadri Tirunillai
“Essays on User-Generated Content and Performance”
Dissertation Chair: Gerard Tellis, University of Southern California

Matthew Selove
“How Do Firms Become Different? A Dynamic Model”
Dissertation Chair: Birger Wernefelt, MIT Sloan School of Management

Honorable Mentions
Elisabeth Honka
“Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry”
Dissertation Chair: Pradeep Chintagunta, University of Chicago Booth School of Business

Rom Schrift
“Complicating Choice ”
Dissertation Chair: Oded Netzer and Ran Kivetz, Columbia Business School, Columbia University

Andrew T. Stephen
“Marketing Networks 2.0”
Dissertation Chairs: Don Lehmann and Olivier Toubia, Columbia University

Honorable Mentions
Steven Sweldens
“Evaluative Conditioning Can Forge Direct and Indirect Affective Responses to Brands”
Dissertation Chair: Stijn van Osselaer, Erasmus University

Son K. Lam
“Customer Brand Identification as a Sustainable Competitive Advantage”
Dissertation Chair: Michael Ahearne, University of Houston

Song Yao
“A Dynamic Model of Sponsored Search Advertising”
Advisor: Carl Mela, Duke University

Ka-Chuen (Sam) Hui
“Analysis of Path Data in Marketing with Application to Grocery Shopping Behavior”
Advisors: Eric T. Bradlow, Peter S. Fader; Wharton School, University of Pennsylvania

Joseph Redden
“Reducing Satiation: The Role of Categorization Level”
Advisor: Stephen J. Hoch; Wharton School, University of Pennsylvania

Harikesh S. Nair
“Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the U.S. Market for Console Video Games”
Advisors: Pradeep Chintagunta, Jean-Pierre Dube; Graduate School of Business, University of Chicago

Debora Viana Thompson
“Feature Fatigue: Examining the Effects of Product Capability and Usability on Choice and Consumption”
Advisors: Rebecca W. Hamilton, Roland T. Rust; Robert H. Smith School of Business, University of Maryland

Olivier Toubia
“Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application”
Advisor: John R. Hauser; Columbia Business School

Uzma Khan
“Effect of Future Choices on Current Preferences”
Advisors: On Amir, John Bargh, Ravi Dhar, Nathan Novemsky; Yale School of Management

Shibo Li
“Modeling Online Browsing and Path Analysis Using Clickstream Data”
Advisors: Alan Montgomery, Kannan Srinivasan; Carnegie Mellon University

Alina Sorescu
“Sources and Financial Consequences of Radical Innovation”
Advisors: Edward A. Blair; University of Houston and Rajesh Chandey; University of Minnesota

Dina Mayzlin
“Word of Mouth and Marketing: Influencing and Learning from Consumer Conversations”
Advisor: Birger Wernerfelt; MIT

Tom Meyvis
“Consumers’ Beliefs in Product Benefits: The Effect of Irrelevant Product Information”
Advisor: Chris Janiszewski; University of Florida

Janice M. Payan
“Influence Strategy Efficacy in Marketing Channels”
Advisor: John R. Nevin

Lisa E. Bolton
“The Effects of NonAnalytic and Analytic Thinking in New Product Forecasting”
Advisor: Joseph W. Alba

Werner Reinartz
“Customer Lifetime Value: An Integrated Empirical Framework for Measurement, Antecedents, and Consequences”

Dan Ariely
Christophe Van den Bulte

Rohini Ahluwalia
Jay Handelman

Satya Menon
Jennifer Aaker
Rajesh Sethi

Klaus Wertenbroch
Susan Fournier
Maureen Morrin
Ramya Neelamngham
Wendy L. Schneier

Sukumar Rathnam
Sundar Bharadwaj

Ravi Dhar
Tuelen Erdem
A.V. Muthukrishan
K. Sivakumar

Susan M. Broniarczyk
Irene Raj Foster
Chai-Un Lim

Krishnakumar S. Davey
Shantanu Dutta
Shankar Ganesan
Geeta Menon

Aradhna Krishna
Dong Hwan Lee
Laura Peracchio
Sanjit Sengupta

Thomas S. Gruca
Gurumurthy Kalyanaram
Amna Kirmani
Devavrat Purohit

Michelle Bergadaa
Prakash Nedungadi
David M. Szymanski

Donald W. Barclay
Ida E. Berger
Amy Seidel Marks

Lauranne Buchanan
Kevin Lane Keller
Ajay K. Manrai
Melvin A.J. Menezes

Christopher P. Puto
John Roberts
Gary J. Russell
Douglas W. Snetzinger
Joe Urbany

Gregory S. Carpenter
Stephen J. Hoch
James M. Lattin
Mita Sujan

Horst O. Bender
Marian C. Burke
Rajiv Lal

Julie A. Edell
Jolita Kisielius
Joel H. Steckel

Mark S. Albion
George John
Kenneth J. Wisniewski

Roger J. Baran
W.C. Buss
Goerge C. Hozier Jr.
Robert E. Krapfel Jr.
Patricia Simmie

Marcel Corstjens
Wesley J. Johnston

Leigh McAlister
Steven Palesy
Fredrica Rudell
Jerry Wharton
Pierre Windal

Philip D. Cooper
Paul W. Farris
Bernard R. Parker
Laurence R. Takeuchi
Barton A. Weitz
Russell S. Winer

Reinhard Angelmar
Richard P. Bagozzi
Labdhi R. Bhandari
Roger J. Calantone
Jean-Louis Chandon
Pradeep Kakkar
Alice M. Tybout
James B. Wiley

Paul Busch
John S. Cady
Dan Horsky
Nonyelu G. Nwokoye
Michael L. Rothschild
Charles M. Schaninger

Douglass K. Hawes
Christoper E. Hetzel
Arun K. Jain
Richard J. Lutz
Dounald J. Messmer
Michael R. Taylor

Olli T. Ahtola
Russell W. Belk
Robert C. Camp
Roger M. Heeler
Thomas P. Hustad
Kenneth J. Roering
Adrian B. Ryans
Gerald W. Stiles
Edward C. Strong
Albert R. Wildt
H. Clifton Young

Gary Armstrong
Douglas Brooks
Richard P. Carr, Jr.
John A. Czapiel
Gary M. Grikscheit
H. Keith Hunt
Theodore F. Smith
Peter L. Wright
Julian E. Ydelson

Luis V. Dominguez
John T. Hasenjaeger
Douglas L. MacLachlan
David B. Mackay
Frederick A. Russ
Alan G. Sawyer
Robert B. Settle
Ronald E. Turner
William L. Wilkie

Evan E. Anderson
V. Parker Lessig
Lyman E. Ostlund
Vithala R. Rao
Randall L. Schultz
Benson P. Shapiro
Richard Staelin
Frederick Wiseman

Donald R. Lehmann
George C. Michael
Lester A. Neidell
Thomas Eugene Ness
William H. Peters
Eli Seggev
Ernest B. Uhr
James L. Wiek

Manuel S. Alba
Dennis H. Gensch
Irwin Gross
Masao Nakaniski
Leonard J. Parsons
Tanniru R. Rao
S. Prakash Sethi

Wendell E. Clement
Charles D. Greenidge
Thomas S. Robertson
James R. Taylor
Cyrus C. Wilson

John Arndt
Gilbert A. Churchill, Jr.
Robert M. Fulmer
Glen L. Urban

Peter D. Bennett
Edward L. Grubb
Richard J. Lewis
John C. Narver
John K. Ryans, Jr.

Ale. E. Birdwell
Charles L. Broome
Douglas J. Dalrymple
Roger Dickinson
Jacob M. Duker
Richard W. Hansen
James F. Kane
Allan V. Palmer
Robert E. J. Snyder

William E. Bell
G. David Hughes
Charles S. Mayer
Thomas F. Schutte
Montrose Sommers

Donald F. Cox
Raymond M. Haas
William M. Morgenroth
Francesco M. Nicosia
Stanley J. Shapiro

Thomas L. Berg
Robert C. Brooks, Jr.
John R. Davidson
Samuel V. Smith
Robert E. Weigand

Louis P. Bucklin
Robert L. Clewett
George L. Herpel
Wayland A. Tonning
H. Nicholas Windeshausen
James H. Wolter

More InformationFull Award List

Academy of Marketing Science - Annual Best Paper Award

The Jagdish N. Sheth Best JAMS Article Award is awarded to individuals who author a paper that is chosen as the best paper published in the Journal of the Academy of Marketing Science each year. The award began in 1992 with the generous donation from Dr. Jagdish N. Sheth and has retained his name since that time.

Winner Selection Process: Members of the JAMS Editorial Board submit votes for the best JAMS article. The author of the paper with the highest number of votes is awarded.

Winner Recognition: Winners are awarded a plaque in addition to $500*

Past Winners:

1992 Jagdip Singh ,
1993 Robert A. Peterson, William R. Wilson
1994 Leonard L. Berry, A. Parasuraman, Valerie A. Zeitham
1995 Kunal Basu, Alan s. Dick
1996 Steven P. Brown
1997 Sundar Bharadwaj, Roy Howell, Anil Menon
1998 B. Jaworski, A. Kohli, Ajay Menon
1999 Roger A. Kerin, Raj Sethuraman
2000 William E. Baker, James Sinkula
2001 Christian Homburg, Ove Jensen, John Workman, Jr.
2002 Peter R. Dickinson, Paul Farris, Willem J. Verbecke
2003 Roger J. Calantone, Jeffrey B. Schmit
2004 Thomas A. Burnham, Judy K. Frels, Vijay Mahajan
2005 Rebecca J. Slotegraaf, Peter R. Dickson
2006 Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst
2008 V. Kumar, Morris George
2009 Venkatesh (Venky) Shankar, Manjit Yadav, Rajan Varadarajan
2010 Sridhar N. Ramaswam, Rajendra K. Srivastava, Mukesh Bhargava
2011 Jason Flores
2012 Shelby D. Hunt
2013 Richard P. Bagozzi
2014 Frederick E. Webter, Jr.
2015 Terry Clark, Thomas Martin Key, Monica Hodis, Daniel Rajaratnam
2016 Thorsten Henning-Thurau, Caroline Wiertz, Fabian Feldhaus
2017 Tuck Siong Chung, Michel Wedel, Roland T. Rust
More InformationPast Winners

AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles

We are pleased to let you know that the call for proposals to the AMS Review-Sheth Foundation 2021 Annual Doctoral Competition for Conceptual Articles (ADCCA) is now published:

All PhD students currently enrolled in a marketing doctoral program, or those who have graduated in 2020, are eligible for the competition. PhD students can submit their papers as sole authors or coauthors (as long as they are first authors). The winners will receive recognition, a monetary award and mentoring toward potentially publishing their manuscript in the AMS Review. Elina Jaakkola (University of Turku, Finland) and Rod Brodie (University of Auckland, New Zealand) are co-chairing the 2021 competition with me.



The Sheth Foundation supports this competition as part of its longstanding interest in theory-building in marketing. The competition is open to current, or recently completed, doctoral students. Entrants submit a five-page proposal for a conceptual research paper. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution. The 2019-2020 winners are scheduled to present their work in designated special sessions at the 2020 AMS Annual Conference in Coral Gables, FL.

Winners for the 2019-2020 cycle are:

“Cleansing the Doors of Perception: Perceptual Inaccuracy in Marketing Relationships”

  • Zeynep Müge Güzel, Koç University, Turkey

“Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach”

  • Youngtak M. Kim, University of Georgia, USA
  • Sundar Bharadwaj, University of Georgia, USA

“AI-enabled Marketing Capabilities: An Exploration through the Hierarchy of Operant Resources (HOR) Perspective”

  • Kerry Manis Texas Tech University, USA
  • Sreedhar Madhavaram, Texas Tech University, USA

“Demand Spillover of Add-ons: The Role of Network Homogeneity”

  • Pallav Routh, University of Texas at San Antonio, USA
  • Richard Gretz, University of Texas at San Antonio, USA
  • Daniel Kaimann, University of Paderborn, Germany

“Conceptualizing Service Exclusion through Service-Dominant Logic”

  • Sajith Siriwardana University of Tasmania, Australia

2020 Competition’s Co-Chairs:

  • Jodie Conduit (University of Adelaide, Australia)
  • Michael Kleinaltenkamp (Freie Universität Berlin, Germany)
  • Stephen L. Vargo (University of Hawaii, USA)

For more information about the competition, read the editorial “’First things first’: The AMS review – Sheth Foundation 2020 annual doctoral competition for conceptual articles” by Jodie Conduit and Michael Kleinaltenkamp:

The next call for 2021 submissions will be published in October 2020 at AMS Review’s website: (see section “Journal updates”)

2019 Winners

AMSR Sheth Foundation Doc Competition Winners 2019

Kristina Heinonen (Hanken School of Economics, Helsinki)
Pierre Berthon (Bentley University)
Manjit Yadav (Texas A&M University)

“Uncovering Online Lifestyle Segments as per the Motivation Sequence Model”
Yvonne Su Ming Ang, Universiti Putra Malaysia

“Social Media as a Barrier to Consumer Related Behavior”
Libby Carter, Coventry University
Lara Spiteri Cornish, Coventry University
Edward Turner, Coventry University
Nigel Berkeley, Coventry University

“Predicting Health Discounting Behavior: The Role of Resource Slack”
Sarah Lord Ferguson, Simon Fraser University

“The Social Construction of Mythologies”
Sarah Grace, University of Arkansas

“Are all Service Offerings Alike? A Service Offering Framework”
Stephen Hampton, Wichita State University
Lisa K. Scheer, Ph.D., University of Missouri

“Designing Transformative Services for Refugees”
Amir Raki, The University of Manchester

For information about the competition, please visit AMS Review’s website. (see link in “For Authors and Editors”)

2018 Winners

Jagdip Singh, Case Western Reserve University
Jelena Spanjol, Ludwig-Maximilians-University Munich
Manjit Yadav, Texas A&M University

Abigail Nappier Cherup, University of Nebraska-Lincoln
Drivers of Persuasion Knowledge: Decentering the Ideal Consumer

Abdullah Demirel, University of Massachusetts Amherst
A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual Framework

Yves Dupuis, Concordia University
A Framework for the Consideration of Consciousness in Marketing Research

Eriksson, Lulea Tekniska Universitet
Christine Pitt, Kungliga Tekniska Hogskolan
Andrew Flostrand, Lulea Tekniska Universitet
Emily Treen, Simon Fraser University
In the Company of Friends – Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based Analysis

Niusha Jones, University of North Texas
Choice Androgyny

Ariel Schauman, University of Massachusetts Amherst
Elizabeth Gelfand Miller, University of Massachusetts Amherst
When Rituals Won’t Work: Identifying and Managing Threats to Ritual Performance

For details on AMS Review, see:

2017 Winners

Ajay Kohli (Georgia Tech)
Manjit Yadav (Texas A&M University)

Dual-process model of identity-based motivation for ethical consumer behavior
Ivan Fedorenko
Bentley University McCallum School of

Loyalty Program in Theory and Research: A Conceptual Model of Loyalty Program Effectiveness
Jisu J. Kim
University of Washington

Frontline Knowledge Networks in Open Collaboration Models for Service Innovations
Ozlem Ozko
University of Melbourne

Idiosyncratic Commitment Effect: Early Experience to Usher in Commitment in Firms
Shashank Vaid
University of Houston

Innovation as Emergence: Decomposing the Institutionalization Process Claudia M. Vaughan
University of Hawai‘i at Mānoa

The Extended Self, Product Valuation, and the Endowment Effect Daniel Villanova
Virginia Tech

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Academy for International Business – Sheth Foundation Doctoral Consortium Travel Grants

The Executive Board is pleased to announce the availability of a limited number of US$500-$1000 stipends to help doctoral students attend the AIB 2018 Minneapolis Conference. These stipends are made possible through a Sheth Foundation grant, as well as through individual contributions to the AIB.
2018 EventPast Award Winners

Academy for International Business - JIBS Paper Development Workshops

The Executive Board is pleased to announce the availability of a limited number of US$500-$1000 stipends to help doctoral students attend the AIB 2018 Minneapolis Conference. These stipends are made possible through a Sheth Foundation grant, as well as through individual contributions to the AIB.
2018 Conference

Albert Haring Symposium for Doctoral Research in Marketing

The Department of Marketing at Indiana University hosts a number of visiting speakers and seminars throughout the year. Each spring they host the Albert Haring Symposium for Doctoral Research in Marketing. The Sheth Foundation provides funding for this Symposium.

2021 will be the Haring Symposium’s 50th anniversary! In 2020, the Sheth Foundation’s support has allowed Indiana University to offer the Haring-Sheth Keynote Speaker and Distinguished Scholar Presentations, which have become a central component of the Haring Symposium. In 2020, Professor Jeff Inman (Editor-in-Chief of the Journal of Consumer Research and the Albert Wesley Frey Professor of Marketing at the University of Pittsburgh) gave the keynote speech. Professor Juanjuan Zhang (the John D. C. Little Professor of Marketing at the MIT Sloan School of Management) and Professor Andrew Stephen (the L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative at the University of Oxford) were our two Haring-Sheth Distinguished Scholars

Sheth Distinguished Faculty

The first individual is the keynote speaker, and the next 2 or 3 depending on the year are the Haring-Sheth Distinguished Scholars.

J. Jeffrey Inman
Andrew Stephen
Juanjuan Zhang
K. Sudhir
Claudia Townsend
A. Parasuraman
Rajdeep Grewal
Kelly Haws
Puneet Manchanda
V. Kumar
David Bell
Raj Raghunathan
Darren Dahl
Katherine Lemon
Michel Wedel
John Lynch
Fred Feinberg
Sandy Jap
Robert (Bob) Meyer
David Mick
Vishal Singh
Gary Frazier
Akshay Rao
Olivier Toubia
Preyas Desai
Rebecca Hamilton
Don Lehmann
Aradhna Krishna
Pradeep Chintagunta
Sha Yang
Rajdeep Grewal
Page Moreau
Ruth Bolton
Yuxin Chen
V. Kumar
Susan Broniarczyk
Ajay Kohli
Baohong Sun
Vikas Mittal
Rebecca Ratner
Eric Bradlow
Sachin Gupta
Ajay Kohli
Debbie MacInnis
Joel Huber
Greg Allenby
Alan Cooke
Chris Moorman
John Deighton
Neeraj Arora
Sharon Shavitt

We just wrapped up the 48th Annual Haring Symposium, and the event was very successful! We had a great day of talks by the doctoral student presenters and discussants, and the Haring-Sheth Distinguished Scholars – Kelly Haws from Vanderbilt University, and Puneet Manchanda from the University of Michigan – gave inspirational talks on academic scholarship and the future challenges and opportunities in our fast-changing field. We sincerely appreciate the Foundation’s support of this important event, and hope you’ll have the opportunity to visit Indiana University in the future, perhaps for the 49th or 50th Symposium.

Raymond R. BurkeE.W. Kelley Professor of Business Administration Director, Customer Interface Laboratory, Kelley School of Business, Indiana University

ISBM-Wilson-Sheth Foundation Award

The ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing is awarded biennially to a paper published in a refereed journal that is viewed to have made a significant long run impact on the theory and practice of B2B Marketing.

The award is named in honor of the late Professor David T. Wilson, a leading B2B scholar and founding Managing Director of the ISBM(Institute for the Study of Business Markets).


To be eligible, a paper should have been published no earlier than 5 and no later than 15 years before the year in which the award is presented. For example, for the award year 2018, the paper should have been published no later than 2013 and no earlier than 2003.

The paper should be primarily or exclusively on an issue or issues specific to B2B marketing, that is, the building of mutual value-generating relationships (including goods and services) between organizations (which include businesses, government agencies and not-for-profit organizations) and the many individuals within them. Thus manufacturer-retailer, pharmaceutical firm-doctor, firm-information intermediary, firm-government, and agribusiness-farmer relationships fall within the B2B domain as defined here.

Measures of Impact

The winning paper should have made significant impact, both in academia and in practice. As measures of impact, nominators should consider the following criteria, and possibly others.

  • citations,
  • press coverage,
  • magnitude of subsequent work that builds on the paper,
  • applications in practice
  • applications in litigation,
  • use in PhD reading lists and seminars,
  • use in MBA or Executive teaching.

High impact papers normally have one or more of the following characteristics:  (1) show the field something that it did not know before, (2) show a new way of thinking about a problem or issue and/or (3) open up a new field of inquiry.


The award will be administered by the ISBM, with the ISBM Research Director normally acting as award committee chair.   The committee chair will appoint 2-3 other members, normally including the ISBM Associate Research Director and the President of the Sheth Foundation (or his/her designee).

Nominations are invited from any individuals and self-nominations are permitted. The nominations should include a pdf of the nominated paper as well as a nominating letter, not to exceed 500 words that addresses the impact criteria above.

Award Committee members whose paper has been nominated may either (a) decline the nomination and remain on the committee or (b) recuse themselves and be replaced by the committee chair.


On 1 Januaryof an even numbered year (in advance of an ISBM Academic Conference) the ISBM will announce a call for nominations for the award.

Closing date for nominations will be 31 March.

The award committee will meet to decide upon the winner by 15 May. The winner will be notified and an announcement will be made at that time.

The award will be formally presented at the ISBM Academic Conference that year, normally in August.  The award will consist of an award plaque and a cash award from the Sheth Foundation.

The winner will be invited to conduct or chair a special session at the ISBM Academic Conference, highlighting the work, its impact, and related streams of research.

Award Recipients

Kapil Tuli (Singapore Management University), Ajay Kohli (Georgia Tech) and Sundar Bharadwaj (University of Georgia) have won the 2018 ISBM -David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2007 Journal of Marketing paper, “Rethinking Customer Solutions: From Product bundles to Relational Processes.” The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing.
Winners Of Isbm David Wilson Sheth Foundation B2b Long Term Award 2018
Raj Venkatesan and V. Kumar have won the inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2004 Journal of Marketing paper, “A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy,” Journal of Marketing paper. The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing.
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Academy of Indian Marketing Call for Research Proposals in Marketing

Marketing can be a very helpful force to serve society. It is perhaps the most critical function for social causes, government programs for social development and for all NGOs’ initiatives.

Proposals focusing on theory development, empirical testing of theoretical frameworks and the examination of marketing practice as a force for good are all equally welcome.

Call for Research Proposals

Experiences by Earlier Grant Awardees

Award Recipients

Collaboration between Academy of Indian Marketing (AIM) and Sheth Foundation resulted in Sheth Foundation board agreeing to provide a sum of US $10,000/- grant to AIM. The Call for research Proposal announced in April 2019 was very well received by researchers within India and abroad, and 87 proposals were submitted under three different tracks through Easy Chair platform managed by Dr. S. Jayakar. Two proposals in each track were to be selected for the grant of Rs.1,00,000/- each. A committee was formed with Dr. Varsha Jain as the Chairperson. Other committee members were:

2019 Consumer Behavior
Prof. Atul ParvatiyarDirector, Center for Sales & Customer Relationship Excellence, Texas Tech University – Rawls College of Business, USA
2019 Consumer Behavior
Prof. Abhishek Mishra, Associate Professor, Marketing, Indian Institute of Management, IIM, Indore, India
2019 Marketing Strategy
Prof. Rajan Varadarajan, University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, Ford Chair in Marketing & E-Commerce, Texas A&M, USA
2019 Marketing Strategy
Prof. Shainesh. G Professor, Marketing, IIM, Bangalore, India
2019 Marketing Analytics
Prof. Sanjit Roy, Senior Lecturer in the Business School at University of Western Australia
2019 Marketing Analytics
Prof. Prof. Arunachalam, S, Assistant Professor, Indian School of Business, ISB, India
2018 Consumer Behavior
Rishi Dwesar - Is it a news story or an advertisement? Evaluating persuasiveness of Programmatic Native versus Traditional Banner Ads
2018 Consumer Behavior
Sridhar Samu and Vidya Mahambare - Consumer Decision Making about Financial Products: How Chit Funds Offer Dual Options
2018 Managerial
Aishwarya Ramasundaram - The Point of No Return
2018 Managerial
Irudaya Veni Mary and Navena Nesakumari - Adoption of Digital Marketing in Social Enterprises
2018 Marketing Analytics
Aditi Mudgal and Amrendra Pandey - Developing Lexicon for mapping Consumer Perception of Indian Brands using Online Narrative Campai gns
2018 Marketing Analytics
Surabhi Singh and Parikshit Kala - An Empirical Study on the Impact of Neuromarketing in Online Retailing in Developing Nations

EMAC/Sheth Foundation Doctoral Dissertation Competition

2020 Results

First Place:
Ms. Chi Hoang, Nanyang Business School, National Technological University,
“Resolving Humorous Incongruity in Advertising”

Second Place:
Ms. Sila Ada, Vienna University
“Quality Issues in Online Display Advertising”

Third Place:
Mr. Sebastian Schubach, University of Passau
“Online Shopping Beavhior and SEA Strategies”

2019 Results

First Place:
Sara van der Maelen, EDHEC Business School
“The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings”

Second Place:
Michiel van Crombrugge, Erasmus School of Economics
“The Impact of Adding a Brick-and-Mortar Direct Channel on  the Performance of the Online Direct Channel and Indirect Retail Channels”

Third Place:
Sally Bitterl, WU Vienna University of Economics and Business
“When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding”

The first, second and third place winners were awarded €5,000, €3,000, and €1,000 respectively.

2018 Results

First Place:

Niels Holtrop, Maastricht University
“No Future without the Past? Predicting Churn in the Face of Customer Privacy”

Second Place:

Andreas U. Lanz, University of Mannheim
“Climb or Jump – Status Based Seeding in User-Generated Content Networks”

Third Place:

Tetyana Kosyakova, Frankfurt School of Finance and Management
“Measuring Substitution and Complementarity among Offers in Menu-Based Choice Experiments”

Cash awards of €5,000, €3,000, and €1,000have been forwarded to the first, second and third place winners. The winners were announced in the EMAC Newsletter on Monday (June 11, 2018).

EMAC Website

ISMS Doctoral Dissertation Award

In each year a distinguished committee of scholars, chaired by the V.P. Education on the ISMS Board, reviews many proposals to determine the award winner and, over the past few years, this prize has been awarded to the following individuals.

Award Recipients

Hana Choi, Duke University
Zuhui Xiao, University of Minnesota, Twin Cities
Bernadette van Ewijk, Tilburg University & AiMark (Award for Emerging Markets Research)
Daniel McCarthy, Wharton School
Anna Tuchman, Stanford University
Daniel Ringel, Goethe University
Clarence Lee, Harvard University
Eric Schwartz, Wharton School
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Sheth Foundation Winter Research Camp at the University of Pittsburgh

Ahearne, Michael (2011)
Amaldoss, Wilfred (2017)
Bagozzi, Richard P. (1997)
Baumgartner, Hans (2003)
Bettman, James (2011)
Bolton, Ruth (2003)
Broniarczyk, Susan (2002)
Brucks, Merrie (2000)
Campbell, Meg (2017)
Chakravarthi, Dipankar (1996)
Coleman, Nicole (2012)
Cui, Tony (2018)
Dahl, Darren (2014)
Deighton, John (2006)
Deshpande, Rohit (1997)
Dickson, Peter (1999)
Eliashberg, Jehoshua (2000)
Erdem, Tulin (2007)
Feinberg, Fred (2015)
Frazier, Gary (2012)
Geylani, Tansev (2005, 2014)
Godes, David (2012)
Green, Paul (1997)
Gupta, Sachin (2017)
Haugtvedt, Curtis (1999)
Huber, Joel (2008)
Hulland, John (2002)
Hult, Tomas (2010)
Hutchinson, J. Wesley (1998)
Inman, Jeff (2008, 2011)
Janiszewski, Chris (2009)
Jap, Sandy (2008)
Johar, Gita (2015)
Kahn, Barbara (2001)
Keller, Kevin Lane (1995, 2014)
Kirmani, Amna (2018)
Kohli, Ajay K. (1998)
Kuksov, Dmitri (2015)
Lamberton, Cait (2009)
Lehmann, Donald R. (2001)
Lynch, John (1995)
MacInnis, Deborah (2016)

Manchanda, Puneet (2016)
McAlister, Leigh (2005)
McGill, Ann (2010)
Mela, Carl (2016)
Meyers-Levy, Joan (2000)
Mittal, Vikas (2006, 2018)
Mizik, Natalie (2017)
Moorman, Christine (2004)
Moreau, C. Page (2013)
Morwitz, Vicki (2016)
Nenkov, Gergana (2004)
Neslin, Scott (1995)
Netzer, Oded (2013)
Park, C. Whan (2004)
Peck, Joann (2012)
Price, Linda (2001)
Raju, Jagmohan S. (1999)
Ratchford, Brian T. (1998)
Ross, Wilbur T. (2009)
Rust, Roland (2000)
Sheth, Jagdish (2004)
Shimp, Terence (2005)
Shugan, Steven (2003)
Simester, Duncan (2010)
Srivastava, Rajendra (2004)
Staelin, Rick (2005)
Sternthal, Brian (1996)
Stilley, Karen (2008)
Sudhir, K. (2018)
Swaminathan, Vanitha (2003, 2007)
Tellis, Gerald J. (2007)
Tyagi, Rajeev (2009)
Venkatesh, R. (2006)
Villas-Boas, Miguel (2011)
Vohs, Kathleen (2014)
Wansink, Brian (2007)
Weinberg, Charles (2002)
White, Katherine (2015)
Winer, Russell (2006)
Wittink, Dick R. (2001)
Zeithammer, Robert (2013)
Zhang, John (2008)

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Annual Conferences of the Emerging Markets Conference Board (EMCB)

The 2020 Annual Conferences of the Emerging Markets Conference Board (EMCB 2020) was held June 2-3, 2020 online under the auspices of the Faculty of Economics, University of Ljubljana, Slovenia. Instead of cancelling the conference due to COVID-19, it was held entirely online and it was a great success. Professor Jag Sheth was the opening keynote speaker. EMCB 2021 will be held during March 16-17, 2021 at UPAEP in Puebla, Mexico. Given that the COVID-19 situation has still not been resolved, participants will be able to attend in-person or online. For conference details please visit the link: EMCB 2022 will be hosted by the Faculty of Economics, University of Ljubljana, Slovenia

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Designing a Career in the Marketing Academy Initiative

Since July 2015, the Sheth Foundation has funded “Designing a Career in the Marketing Academy Initiative” (DCMA), which addresses gender inequity issues in business schools. This activity takes place through the Foundation’s connection with the American Marketing Association. DCMA is now in its 6th year, with at least two (sometimes four) annual meetings outside of the original workshop, and a very active online social media discussion group.

INFORMS Institute of Marketing Science

The Foundation continues its support for doctoral research in marketing science through the “ISMS Doctoral Dissertation Award Funded by the Sheth Foundation.” The 2019 winner was Tesary Lin, University of Chicago. Previous winners are:

2012: Eric Schwartz, University of Pennsylvania
2013: Clarence Lee, Harvard University
2014: Daniel Ringel, Goethe University
2015: Anna Tuchman, Stanford University
2016: Daniel McCarthy, University of Pennsylvania
2016: Bernadette van Ewijk, Tilburg University & AiMark (Emerging Markets Research)
2017: Zuhui Xiao, University of Minnesota, Twin Cities
2018: Hana Choi, Duke University

Other Sponsored Awards

Awards the Sheth Foundation Supported in the Past

Sheth Medal for Exceptional Leadership

The Sheth Medal for Exceptional Leadership has recognized key individuals who have significantly advanced global marketing thought.

The Sheth Medal for Exceptional Leadership is designed to recognize individuals who have made enduring and transformational contributions to business over an extended period of time. Distinguished contributors are those that are original, important, and impactful on the discipline and/or practice of business. Recipients may be recognized for major or general achievements or for a series or cluster of more narrowly defined accomplishments.

The Sheth Medal award consists of a gold medal, a certificate of recognition, and a $5,000 contribution to a non-profit organization of the recipient’s choice. Awarding of the Sheth Medal is at the discretion of, and is the responsibility of, the Sheth Foundation Board of Directors and occurs independently of any professional association, organization, or institution. However, the physical award ceremony takes place in conjunction with a major American Marketing Association conference.

Award Recipients

Ratan Tata – Chairman of Tata Group

Early Career Award

Persons embarking upon their career who have broken new ground in global marketing are considered for the Early Career Award.

The Society of Consumer Psychology provides an annual award to a person teaching in the field of marketing who has made a significant contribution, despite being early in their career.

Sudman Teaching Award

The Sudman Teaching Award is presented to a faculty member who is engaging students in a significant fashion in the study of marketing.

The University of Illinois Foundation manages the annual selection for the Seymour Sudman Teaching Award. Dr. Sudman was President of The Sheth Foundation for many years and his contributions helped to guide The Foundation during its early years.

Sudman Research Award

The Sudman Research Award is presented to a faculty member who embarking upon a significant research project which will advance marketing thought.

The University of Illinois Foundation manages the annual selection for the Seymour Sudman Research Award. Dr. Sudman was President of The Sheth Foundation for many years and his contributions helped to guide The Foundation during its early years.