Awards the Sheth Foundation Currently Sponsors

The Sheth Foundation Medal

The Sheth Medal
The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations.

The award is comprised of a gold medal, a certificate of recognition, and a significant donation to a not-for-profit organization of the recipient’s choice. The award is presented at the annual conference of the professional association that nominated the recipient. Up to two nominations are invited every two years from the governing bodies of the following organizations: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association, and INFORMS.

Nominations are submitted in the form of a dossier including:

  • A letter of nomination from the president of the organization or her/his official designee, not to exceed three pages
  • The nominee’s curriculum vitae
  • The letter should address in detail the nominee’s academic contributions, specifically with respect to the impact of the nominee’s scholarship (e.g., thought leadership),
  • Ph.D. student mentoring, and academic leadership (e.g., editing of major journals).
  • The letter must also document the nominee’s contributions to marketing practice (e.g., founding a successful business or not-for-profit organization, significantly influencing public policy formulation).
  • Finally, the letter must also indicate the organization’s commitment to provide a high-visibility forum for the medal award ceremony at its annual conference should the nominee become the award recipient.

The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice judging process is conducted by the Board of Directors of the Sheth Foundation.

Award Recipients

Michael Porter

Dr. Michael Porter – 2016
– Press Release
Award Dinner Photos

Sheth Medal Gerald Zaltman

Dr. Gerald Zaltman – 2015
Press Release
Award Dinner Photos

John Little

Dr. John Little – 2014

Phil Kotler

Dr. Phil Kotler – 2013

Association for Consumer Research - Nicosia Award

The Nicosia Award is given by the Association for Consumer Research to a Doctoral student for outstanding work on their dissertation.

Award Recipients

Nelson Camanho and Daniel Fernandes
Ioannis Evangelidis, Jonathan Levav and Itamar Simonson
Rom Y. Schrift and Moty Amar
Verena E. Stoeckl, Hayang Yang and Leonard Lee
Lili Wang, Steven Shepherd, and Tanya Chartrand
Haipeng Chen, Lisa Bolton, and Sharon Ng
Benjamin J. Hartmann, Caroline Wiertz, and Eric Arnould
Dan King and Chris Janiszewski
Robert S. Wyer and Alison Jing Xu
Rita Coelho do Vale, Rik Pieters, and Marcel Zeelenberg
Zhenfeng Ma, Aida Faber, and Laurette Dube
Stephen Brown, Anthony Patterson, David Luna, and Hyeong Min Kim
Ozlem Sandikci and Gokcen Coskuner
Jill Klein
Christopher Hsee
Mark Ligas and June Cotte
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American Marketing Association - Doctoral Consortium Award Recipients

AMA Sheth Foundation Doctoral Consortium
The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the United States, Canada, Europe, and the rest of the world.

The AMA-Sheth Foundation doctoral consortium is unique because it is the only consortium that exposes doctoral students to the rich diversity of topics, methodological perspectives, and theories that exist within the marketing discipline. This exposure is designed to spark creativity and insight by challenging students to think outside of their existing paradigms and to broaden their views on what constitutes good research. The consortium is also designed to help students make a successful transition to their first faculty position by providing guidance on research, teaching, and service. Faculty scholars are selected who have made important contributions to the field and who are dedicated to helping doctoral students establish professional linkages among themselves and with faculty.

The first consortium was held in 1966. The program was launched under the leadership of Thomas A. Staudt and from the beginning the focus on research and relationship building was key. In 1997 the name was changed to the AMA-Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.​​

More Information & Award Winners

American Marketing Association - Sheth Foundation / Journal of Marketing Award

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. EvansFactors Influencing the Effectiveness of Relationship Marketing: A Meta-AnalysisVolume 70, Number 4, October 2006
Adrian Payne and Pennie Frow“A Strategic Framework for Customer Relationship Management ”Journal of Marketing, October 2005 (Vol. 69, No. 4)
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation "Volume 70, Number 4, October 2006
Peter C. VerhoefUnderstanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"Vol. 67, No. 4
Werner J. Reinartz and V. KumarThe Impact of Customer Relationship Characteristics on Profitable Lifetime DurationVol. 67, No. 1
Stephen L. Vargo and Robert F. LuschEvolving to a New Dominant Logic for Marketing"Vol. 68, No. 1
Roland T. Rust, Katherine N. Lemon, and Valarie A. ZeithamlReturn on Marketing: Using Customer Equity to Focus Marketing StrategyVol. 68, No. 1
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships, Vol. 63, No. 2
Richard L. Oliver, Whence Consumer Loyalty, Vol. 63, Special Issue
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis, Vol. 62, No. 1
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Vol. 60, No. 3
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition, Vol. 59, No. 2
George S. Day, "The Capabilities of Market-Driven Organizations, Vol. 58, No. 4
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Vol. 57, No. 1
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences," Vol. 57, No. 3
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American Marketing Association - John Howard Award for Doctoral Dissertations

Dissertation Awards are presented to doctoral students with unique thesis topics.

The Association for Consumer Research manages the annual Sheth Dissertation Competition. Persons pursuing a Ph.D. in marketing may apply for the award.

Cammy Crolic
Hedonic Escalation: When Food Just Tastes Better and Better
Dissertation Chair: Aric Rindflesich
College of Business at Illinois, University of Illinois
Sarang Sunder
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry
Dissertation Chair: V Kumar
J. Mack Robinson College of Business, Georgia State University
Hristina Nikolova
Individual and Social Dynamics of Self Control
Dissertation Chairs: Cait Poynor Lamberton and J.Jeffrey Inman
Joseph M. Katz Graduate School of Business, University of Pittsburgh
Shubhranshu Singh
Competition in Corruptible Markets
Dissertation Chair: Ganesh Iyer, Haas School of Business, University of California at Berkeley
Seshadri Tirunillai
“Essays on User-Generated Content and Performance”
Dissertation Chair: Gerard Tellis, University of Southern California

Matthew Selove
“How Do Firms Become Different? A Dynamic Model”
Dissertation Chair: Birger Wernefelt, MIT Sloan School of Management

Honorable Mentions
Elisabeth Honka
“Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry”
Dissertation Chair: Pradeep Chintagunta, University of Chicago Booth School of Business

Rom Schrift
“Complicating Choice ”
Dissertation Chair: Oded Netzer and Ran Kivetz, Columbia Business School, Columbia University

Andrew T. Stephen
“Marketing Networks 2.0”
Dissertation Chairs: Don Lehmann and Olivier Toubia, Columbia University

Honorable Mentions
Steven Sweldens
“Evaluative Conditioning Can Forge Direct and Indirect Affective Responses to Brands”
Dissertation Chair: Stijn van Osselaer, Erasmus University

Son K. Lam
“Customer Brand Identification as a Sustainable Competitive Advantage”
Dissertation Chair: Michael Ahearne, University of Houston

Song Yao
“A Dynamic Model of Sponsored Search Advertising”
Advisor: Carl Mela, Duke University

Ka-Chuen (Sam) Hui
“Analysis of Path Data in Marketing with Application to Grocery Shopping Behavior”
Advisors: Eric T. Bradlow, Peter S. Fader; Wharton School, University of Pennsylvania

Joseph Redden
“Reducing Satiation: The Role of Categorization Level”
Advisor: Stephen J. Hoch; Wharton School, University of Pennsylvania

Harikesh S. Nair
“Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the U.S. Market for Console Video Games”
Advisors: Pradeep Chintagunta, Jean-Pierre Dube; Graduate School of Business, University of Chicago

Debora Viana Thompson
“Feature Fatigue: Examining the Effects of Product Capability and Usability on Choice and Consumption”
Advisors: Rebecca W. Hamilton, Roland T. Rust; Robert H. Smith School of Business, University of Maryland

Olivier Toubia
“Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application”
Advisor: John R. Hauser; Columbia Business School

Uzma Khan
“Effect of Future Choices on Current Preferences”
Advisors: On Amir, John Bargh, Ravi Dhar, Nathan Novemsky; Yale School of Management

Shibo Li
“Modeling Online Browsing and Path Analysis Using Clickstream Data”
Advisors: Alan Montgomery, Kannan Srinivasan; Carnegie Mellon University

Alina Sorescu
“Sources and Financial Consequences of Radical Innovation”
Advisors: Edward A. Blair; University of Houston and Rajesh Chandey; University of Minnesota

Dina Mayzlin
“Word of Mouth and Marketing: Influencing and Learning from Consumer Conversations”
Advisor: Birger Wernerfelt; MIT

Tom Meyvis
“Consumers’ Beliefs in Product Benefits: The Effect of Irrelevant Product Information”
Advisor: Chris Janiszewski; University of Florida

Janice M. Payan
“Influence Strategy Efficacy in Marketing Channels”
Advisor: John R. Nevin

Lisa E. Bolton
“The Effects of NonAnalytic and Analytic Thinking in New Product Forecasting”
Advisor: Joseph W. Alba

Werner Reinartz
“Customer Lifetime Value: An Integrated Empirical Framework for Measurement, Antecedents, and Consequences”

Dan Ariely
Christophe Van den Bulte

Rohini Ahluwalia
Jay Handelman

Satya Menon
Jennifer Aaker
Rajesh Sethi

Klaus Wertenbroch
Susan Fournier
Maureen Morrin
Ramya Neelamngham
Wendy L. Schneier

Sukumar Rathnam
Sundar Bharadwaj

Ravi Dhar
Tuelen Erdem
A.V. Muthukrishan
K. Sivakumar

Susan M. Broniarczyk
Irene Raj Foster
Chai-Un Lim

Krishnakumar S. Davey
Shantanu Dutta
Shankar Ganesan
Geeta Menon

Aradhna Krishna
Dong Hwan Lee
Laura Peracchio
Sanjit Sengupta

Thomas S. Gruca
Gurumurthy Kalyanaram
Amna Kirmani
Devavrat Purohit

Michelle Bergadaa
Prakash Nedungadi
David M. Szymanski

Donald W. Barclay
Ida E. Berger
Amy Seidel Marks

Lauranne Buchanan
Kevin Lane Keller
Ajay K. Manrai
Melvin A.J. Menezes

Christopher P. Puto
John Roberts
Gary J. Russell
Douglas W. Snetzinger
Joe Urbany

Gregory S. Carpenter
Stephen J. Hoch
James M. Lattin
Mita Sujan

Horst O. Bender
Marian C. Burke
Rajiv Lal

Julie A. Edell
Jolita Kisielius
Joel H. Steckel

Mark S. Albion
George John
Kenneth J. Wisniewski

Roger J. Baran
W.C. Buss
Goerge C. Hozier Jr.
Robert E. Krapfel Jr.
Patricia Simmie

Marcel Corstjens
Wesley J. Johnston

Leigh McAlister
Steven Palesy
Fredrica Rudell
Jerry Wharton
Pierre Windal

Philip D. Cooper
Paul W. Farris
Bernard R. Parker
Laurence R. Takeuchi
Barton A. Weitz
Russell S. Winer

Reinhard Angelmar
Richard P. Bagozzi
Labdhi R. Bhandari
Roger J. Calantone
Jean-Louis Chandon
Pradeep Kakkar
Alice M. Tybout
James B. Wiley

Paul Busch
John S. Cady
Dan Horsky
Nonyelu G. Nwokoye
Michael L. Rothschild
Charles M. Schaninger

Douglass K. Hawes
Christoper E. Hetzel
Arun K. Jain
Richard J. Lutz
Dounald J. Messmer
Michael R. Taylor

Olli T. Ahtola
Russell W. Belk
Robert C. Camp
Roger M. Heeler
Thomas P. Hustad
Kenneth J. Roering
Adrian B. Ryans
Gerald W. Stiles
Edward C. Strong
Albert R. Wildt
H. Clifton Young

Gary Armstrong
Douglas Brooks
Richard P. Carr, Jr.
John A. Czapiel
Gary M. Grikscheit
H. Keith Hunt
Theodore F. Smith
Peter L. Wright
Julian E. Ydelson

Luis V. Dominguez
John T. Hasenjaeger
Douglas L. MacLachlan
David B. Mackay
Frederick A. Russ
Alan G. Sawyer
Robert B. Settle
Ronald E. Turner
William L. Wilkie

Evan E. Anderson
V. Parker Lessig
Lyman E. Ostlund
Vithala R. Rao
Randall L. Schultz
Benson P. Shapiro
Richard Staelin
Frederick Wiseman

Donald R. Lehmann
George C. Michael
Lester A. Neidell
Thomas Eugene Ness
William H. Peters
Eli Seggev
Ernest B. Uhr
James L. Wiek

Manuel S. Alba
Dennis H. Gensch
Irwin Gross
Masao Nakaniski
Leonard J. Parsons
Tanniru R. Rao
S. Prakash Sethi

Wendell E. Clement
Charles D. Greenidge
Thomas S. Robertson
James R. Taylor
Cyrus C. Wilson

John Arndt
Gilbert A. Churchill, Jr.
Robert M. Fulmer
Glen L. Urban

Peter D. Bennett
Edward L. Grubb
Richard J. Lewis
John C. Narver
John K. Ryans, Jr.

Ale. E. Birdwell
Charles L. Broome
Douglas J. Dalrymple
Roger Dickinson
Jacob M. Duker
Richard W. Hansen
James F. Kane
Allan V. Palmer
Robert E. J. Snyder

William E. Bell
G. David Hughes
Charles S. Mayer
Thomas F. Schutte
Montrose Sommers

Donald F. Cox
Raymond M. Haas
William M. Morgenroth
Francesco M. Nicosia
Stanley J. Shapiro

Thomas L. Berg
Robert C. Brooks, Jr.
John R. Davidson
Samuel V. Smith
Robert E. Weigand

Louis P. Bucklin
Robert L. Clewett
George L. Herpel
Wayland A. Tonning
H. Nicholas Windeshausen
James H. Wolter

More InformationFull Award List

Academy of Marketing Science - Annual Best Paper Award

Award Name/Sponser Award Granted to: Recognition
William R. Darden Best Research Methodology Paper $150
Stanley C. Hollander Best Retailing Paper $150
Jane K. Fenyo Best Student Paper $200
M. Wayne DeLozier Best Conference Paper $250
Other Awards
Award Name/Sponser Award Granted to: Recognition
Mary Kay Cosmetics Doctoral Dissertation Competition   $500
Jagdish N. Sheth Foundation Best JAMS Article (from previous year) $500
 AMS/Cengage Outstanding Marketing Teacher Certificate
CUTCO/Vector  Distinguished Marketing Educator Award Plaque
 AMS Marketing Practitioner Award Plaque
 AMS Global Marketer of the Year Plaque
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Association for Consumer Research - Transformative Consumer Research (TCR) Grants

The ACR Board and Sheth Foundation are continuing to generously provide funds to support the ACR TCR grant competition. Past grants were supported by the Sheth Foundation, Association for Consumer Research, and Kellogg Foundation.
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Association for Consumer Research - Long-term Paper Award with JCR (Journal of Consumer Research)

Morris B Holbrook and Elizabeth C Hirschman
"The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun."
Albert M. Muniz, Jr. and Thomas C. O'Guinn
"Brand Community" (2001), JCR 27 (March)
Susan Fournier
"Consumers and Their Brands: Developing Relationship Theory in Consumer Research" (1998), JCR 24 (March)
Joseph Alba and Wesley J. Hutchinson
"Dimensions of Consumer Expertise" (1987), JCR 13 (March)
Russell Belk
"Possessions and the Extended Self" (1988), JCR 15 (September)
Joel Huber, John Payne and Chris Puto
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis" (1982), JCR 9 (June)
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Academy for International Business – Sheth Foundation Doctoral Consortium Travel Grants

The Executive Board is pleased to announce the availability of a limited number of US$500-$1000 stipends to help doctoral students attend the AIB 2018 Minneapolis Conference. These stipends are made possible through a Sheth Foundation grant, as well as through individual contributions to the AIB.
2018 EventPast Award Winners

Academy for International Business - JIBS Paper Development Workshops

The Executive Board is pleased to announce the availability of a limited number of US$500-$1000 stipends to help doctoral students attend the AIB 2018 Minneapolis Conference. These stipends are made possible through a Sheth Foundation grant, as well as through individual contributions to the AIB.
2018 Conference

Awards the Sheth Foundation Supported in the Past

Sheth Medal for Exceptional Leadership

The Sheth Medal for Exceptional Leadership has recognized key individuals who have significantly advanced global marketing thought.

The Sheth Medal for Exceptional Leadership is designed to recognize individuals who have made enduring and transformational contributions to business over an extended period of time. Distinguished contributors are those that are original, important, and impactful on the discipline and/or practice of business. Recipients may be recognized for major or general achievements or for a series or cluster of more narrowly defined accomplishments.

The Sheth Medal award consists of a gold medal, a certificate of recognition, and a $5,000 contribution to a non-profit organization of the recipient’s choice. Awarding of the Sheth Medal is at the discretion of, and is the responsibility of, the Sheth Foundation Board of Directors and occurs independently of any professional association, organization, or institution. However, the physical award ceremony takes place in conjunction with a major American Marketing Association conference.

Award Recipients

Ratan Tata – Chairman of Tata Group

Early Career Award

Persons embarking upon their career who have broken new ground in global marketing are considered for the Early Career Award.

The Society of Consumer Psychology provides an annual award to a person teaching in the field of marketing who has made a significant contribution, despite being early in their career.

Sudman Teaching Award

The Sudman Teaching Award is presented to a faculty member who is engaging students in a significant fashion in the study of marketing.

The University of Illinois Foundation manages the annual selection for the Seymour Sudman Teaching Award. Dr. Sudman was President of The Sheth Foundation for many years and his contributions helped to guide The Foundation during its early years.

Sudman Research Award

The Sudman Research Award is presented to a faculty member who embarking upon a significant research project which will advance marketing thought.

The University of Illinois Foundation manages the annual selection for the Seymour Sudman Research Award. Dr. Sudman was President of The Sheth Foundation for many years and his contributions helped to guide The Foundation during its early years.