Sheth Foundation Dissertation Award

The SHETH Dissertation award in consumer psychology, for which I was a runner-up, is noteworthy to me in several respects. First, as part of the application process, the reviewers provided useful feedback on my proposal, which influenced my thinking and the subsequent experiments I ultimately carried out. Second, as a runner-up I was given funding to present at the Society for Consumer Psychology, which served as an excellent way to share and receive feedback on my dissertation as a graduate student. These were influential in my career as they culminated in successfully publishing my research in the society’s journal, the Journal of Consumer Psychology. Thus, to me, the award, and the activities attached to it, provided a remarkable means for cultivating and stimulating the thinking and ideas early in my career. I valued the experience so much that I urge Ph.D. students to apply for the award.

With the early support it provided, The Sheth Foundation was instrumental in helping fund my dissertation, which took me to India to study how foreign companies adapt to the Indian market. Not only did I manage to finish an interesting dissertation which won 3 awards, I also met my wife in India so the Sheth Foundation had a real impact on my life!

The Sheth foundation supported my doctoral dissertation, which was a costly project. I am grateful for the financial support I received. The foundation also provided helpful comments on my work, which contributed positively to the quality of the dissertation. The foundation values and rewards work that is relevant not only to practitioners or academics, but also has implications for public policy. I am very thankful for their involvement in and continued support of the ACR doctoral dissertation awards.

The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.

Being a winner of the Sheth Foundation Dissertation Award (2006) has always been a great honor to me, and has a profound… impact on me throughout these years. It always inspires me to work hard, pursue excellence and excel in academic performance. Also it always reminds me of the spirit of “abundant life: to live a prosperous life through contributing to the marketing area. Generous financial support from the Sheth Foundation helps fulfill many doctoral students’ dreams and enrich their life experience through engaging in marketing activities. I always feel grateful to the Foundation for the wonderful memories and experience I had at the consortium, as well as the financial support at the critical stage of my doctoral study!!