The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations.
The award is comprised of a gold medal and a certificate of recognition. The award is presented at the annual conference of the professional association with which the recipient has ben most closely associated.
Up to two nominations are invited every two years from representatives of the following organizations: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association, and INFORMS.
Nominations are submitted in the form of a dossier that typically includes:
- A letter of nomination from the president of the organization or a Board-designated representative, not to exceed three pages
- The nominee’s curriculum vitae
- The letter should address in detail the nominee’s academic contributions, specifically with respect to the impact of the nominee’s scholarship (e.g., thought leadership), Ph.D. student mentoring, and academic leadership (e.g., editing of major journals).
- The letter must also document the nominee’s contributions to marketing practice (e.g., founding a successful business or not-for-profit organization, significantly influencing public policy formulation).
- Finally, the nomination requires the recipient organization’s commitment to provide a high-visibility forum for the medal award ceremony at its annual conference should the nominee become the award recipient.
The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice judging process is conducted by the Board of Directors of the Sheth Foundation.