The Sheth Foundation Medal

The Sheth Medal

The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations.

The award is comprised of a gold medal and a certificate of recognition. The award is presented at the annual conference of the professional association with which the recipient has ben most closely associated.

Up to two nominations are invited every two years from representatives of the following organizations: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association, and INFORMS.

Nominations are submitted in the form of a dossier that typically includes:

  • A letter of nomination from the president of the organization or a (Sheth Foundation) Board-designated representative, not to exceed three pages
  • The nominee’s curriculum vitae
  • The letter should address in detail the nominee’s academic contributions, specifically with respect to the impact of the nominee’s scholarship (e.g., thought leadership), Ph.D. student mentoring, and academic leadership (e.g., editing of major journals).
  • The letter must also document the nominee’s contributions to marketing practice (e.g., founding a successful business or not-for-profit organization, significantly influencing public policy formulation).
  • Finally, the nomination requires the recipient organization’s commitment to provide a high-visibility forum for the medal award ceremony at its annual conference should the nominee become the award recipient.

The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice judging process is conducted by the Board of Directors of the Sheth Foundation.

Award Recipients

George Day
George Day Biography

George S. Day is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania.  He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. He was previously the Executive Director of the Marketing Science Institute and is currently an Academic Trustee.

He has consulted to numerous corporations such as General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Coca-Cola, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, and Medtronic.  He is the past chairman of the American Marketing Association and serves on Boards of Directors including the Free Library of Philadelphia, the Zoological Society of Philadelphia and the Lower Merion Conservancy. He is also the co-chair of the Ag Sustainability Center of the Sonoma County Winegrowers and a Trustee of the Marketing Science Institute.

Dr. Day has authored twenty books in the areas of marketing and strategic management, including: Peripheral Vision:  Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) 2006, Strategy from the Outside-In: Profiting from Customer Value (with Christine Moorman) 2010, and Innovation Prowess:  Leadership Strategies for Accelerating Growth, 2013.  His most recent book is See Sooner/Act Faster: How Vigilant Leaders Navigate Digital Turbulence (with Paul Schoemaker) 2019.

He has won ten best articles award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2004, he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.  In 2015 he was chosen as one of eleven “Legends in Marketing,” and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award. In 2020 he was awarded the Sheth Medal, a bi-annual award for exceptional contributions to marketing scholarship and practice.

2021 Recipient

Dr. George S. Day

Dr Day is the Geoffrey T. Boisi Emeritus Professor, and Senior Fellow of the Mack Institute for Innovation Management (which he founded) at the Wharton School of the University of Pennsylvania. He has contributed seminal concepts such as: strategy from the outside in, the capabilities of market-driven organizations, vigilant leadership, innovation prowess, and the peripheral vision of organizations. He is the author of numerous award-winning books and articles and has served on ten boards of directors.

2020 Recipient

Dr. David Aaker

Dr. Aaker is the author of more than 100 articles on marketing and branding, as well as 17 books that have been translated into 18 languages. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business, vice chairman of Prophet, a global brand and strategy consultancy firm, and an advisor to Dentsu, a Japanese advertising agency.

Leonard Berry
Leonard Berry Award Dinner Photos
2018 Recipient

Professor Leonard L. Berry

Dr. Leonard L. Berry is the University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. Furthermore, he is a Presidential Professor for Teaching Excellence and a former president of the American Marketing Association. Dr. Leonard L. Berry’s research and teaching has been widely recognized with many honors for his contributions.

Michael E Porter
Dr. Michael Porter Award Dinner Photos
2016 Recipient

Professor Michael E. Porter

As the Bishop William Lawrence University Professor at Harvard Business School and one of the founders of the consulting firm, The Monitor Group, Dr. Michael Porter is known for his theories on economics, business strategy, and social causes. Along with being credited for the creation of Porter’s Five Forces Analysis, Dr. Michael Porter has founded three major non-profit organizations.

Gerald Zaltman
Dr. Gerald Zaltman Award Dinner Photos
2015 Recipient

Professor Gerald Zaltman

Dr. Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and is the co-founder of the market research consulting firm Olson Zaltman Associates. Dr. Gerald Zaltman is also accredited with the Zaltman Metaphor Elicitation technique and has received numerous awards for his academic work in innovation, social change, and deep metaphors.

John Little
2014 Recipient

Professor John D.C. Little

Dr. John D.C. Little is an Institute Professor at the Massachusetts Institute of Technology and a former visiting professor at Case Western Reserve and INSEAD (Institut Européen d’Administration des Affaires). Dr. John D.C. Little is the recipient of many awards for his work in operations research and is the creator of the famed ‘Little’s Law’.

Philip Kotler
2013 Recipient

Professor Philip Kotler

As the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, Dr. Philip Kotler has received 20 honorary degrees from universities around the world. Along with receiving the Lifetime Achievement Award from the Leaders International and being inducted to the Management Hall of Fame, Dr. Philip Kotler has authored over 60 marketing books.

Ratan Tata
2008 Recipient

Ratan Tata

As recipient of two of the highest civilian awards in India – Padma Vibushan and Padma Bhusuan, Ratan Tata is an Indian industrialist, investor and philanthropist. Ratan Tata is the former chairman of Tata Sons and the current chairman emeritus and continues to manage the Tata Sons charitable trusts. As a strong supporter of education, medicine, and rural development, Ratan Tata has supported many universities and programs.

Sam Palmisano
2006 Recipient

Sam Palmisano

Sam Palmisano is the former president, chairman, and eighth in chief executive office of IBM. In 2016, President Barack Obama appointed Sam Palmisano as the Vice Chairman of The Commission on Enhancing National Cybersecurity to better protect against cyber attacks. Currently, Sam Palmisano is the Chairman of the Center for Global Enterprise, which is a private, nonprofit, nonpartisan research institution dedicated to the study of corporation and management science in a globally connect worlds.

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