Doug Bowman and Dr. Jagdish Sheth will be attending this year’s AMA-Sheth Doctoral Event being held in Oslo at BI Norwegian Business School. 120 PhD students are expected from around the globe as well as 120 faculty. This is the first time the event will be held outside of an English speaking country. The focus of the event will be sustainability/responsible marketing, new role(s) of technology and the implications for or field. This event will highlight The Sheth Foundation and Dr. Jagdish Sheth.