Professor Thomas’ research interests are in the areas of CRM, direct marketing, multichannel retailing, and marketing communications. She has written a book entitled Customer Equity and published in the Journal of Marketing Research, Journal of Marketing, Marketing Science, Harvard Business Review, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, and the Journal of Interactive Marketing. In 2006 she won the “Marketing Science Institute/ H. Paul Root Award” and in 2009 the “Journal of Interactive Marketing Best Paper Award”. She is on the editorial board of the Journal of Marketing and is an ad-hoc reviewer for several other marketing journals. Professor Thomas has also enjoyed her classroom experiences. In 2014, 2011, 2004, and 2003, she was recognized for her teaching with the “Distinguished and Outstanding MBA Teaching Awards” and “Innovative Teaching Awards”.
Outside of the classroom, Professor Thomas has been involved in projects or speaking engagements that span a variety of industries including financial services, health care, general merchandise retailing, publishing, and computer manufacturing. Prior to becoming an academic she worked in the pharmaceutical industry. She has also been an expert witness in cases involving branding and the valuation of marketing communication effects.
