Tomas Hult
President | Board Member Since 2010
Dr. Tomas Hult is Professor, Byington Endowed Chair, and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He is also Executive Director of the Academy of International Business (AIB), President and Board Member of the Sheth Foundation, and serves on the U.S. District Export Council. Tomas Hult hosts the radio show globalEDGE Business Beat on the Michigan Business Network.

Hult is one of the world’s leading academic authorities (citations, publications) in marketing strategy, international business, international marketing, strategic management, global supply chains, and complex multinational corporations. He is one of only about 90 Elected Fellows of the Academy of International Business, an accolade achieved by only the elite international business scholars.

Professor Hult is coauthor with Charles W. L. Hill on the market-share leading textbooks in international business: Global Business Today and International Business – both published by McGraw Hill. He has also done popular business trade books on Second Shift, Global Supply Chain Management, and Total Global Strategy, and had works published in Time, Fortune, World Economic Forum, Lansing State Journal, and The Conversation, among others.

More information about Dr. Hult can be found at:

Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
JJ Cronin, MK Brady, GTM Hult
Journal of retailing 76 (2), 193-218

A primer on partial least squares structural equation modeling (PLS-SEM)JF Hair Jr, GTM Hult, C Ringle, M Sarstedt
Sage Publications

Innovation, market orientation, and organizational learning: an integration and empirical examination
RF Hurley, GTM Hult
Journal of Marketing 62 (3), 42-54

International Business: Competing in the Global Marketplace
CWL Hill, GTM Hult
McGraw-Hill Education

Innovativeness: Its antecedents and impact on business performance
GTM Hult, RF Hurley, GA Knight
Industrial marketing management 33 (5), 429-438

Corporate citizenship: Cultural antecedents and business benefits
I Maignan, OC Ferrell, GTM Hult
Journal of the Academy of Marketing Science 27 (4), 455-469

Does market orientation matter?: A test of the relationship between positional advantage and performance
GTM Hult, DJ Ketchen
Strategic management journal 22 (9), 899-906

Logistics service quality as a segment-customized process
JT Mentzer, DJ Flint, GTM Hult
Journal of marketing 65 (4), 82-104

Total global strategy
GS Yip, GTM Hult
Prentice Hall PTR

The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
EM Olson, SF Slater, GTM Hult
Journal of marketing 69 (3), 49-65

An assessment of the use of structural equation modeling in strategic management research
CL Shook, DJ Ketchen, GTM Hult, KM Kacmar
Strategic management journal 25 (4), 397-404

Information processing, knowledge development, and strategic supply chain performance
GTM Hult, DJ Ketchen, SF Slater
Academy of management journal 47 (2), 241-253

Bridging organization theory and supply chain management: The case of best value supply chains
DJ Ketchen, GTM Hult
Journal of operations management 25 (2), 573-580

Market orientation and performance: an integration of disparate approaches
GTM Hult, DJ Ketchen, SF Slater
Strategic management journal 26 (12), 1173-1181

Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development
GTM Hult, DJ Ketchen, M Arrfelt
Strategic management journal 28 (10), 1035-1052

A synthesis of contemporary market orientation perspectives
BA Lafferty, G Tomas M. Hult
European journal of marketing 35 (1/2), 92-109

Firm, strategic group, and industry influences on performance
JC Short, DJ Ketchen, TB Palmer, GTM Hult
Strategic management journal 28 (2), 147-167

Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230

The impact of the alliance on the partners: A look at cause–brand alliances
BA Lafferty, RE Goldsmith, GTM Hult
Psychology & Marketing 21 (7), 509-531

The moderating influence of strategic orientation on the strategy formation capability–performance relationship
SF Slater, EM Olson, GTM Hult
Strategic Management Journal 27 (12), 1221-1231

Marketing Strategy
Marketing Management
Global Marketing
Customer Relationship Management
Global Supply Chain Management
Strategic Supply Chain Management
Global Strategy
Strategic Management
International Business
Trade, Exporting, and Importing
Stakeholders and Public Policy

Moving from win-win to win-lose trade policy will end in lose-lose (8/1/18)

Tariffs’ bullwhip effect make its way to US farmers (7/27/18)