Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
JJ Cronin, MK Brady, GTM Hult
Journal of retailing 76 (2), 193-218
A primer on partial least squares structural equation modeling (PLS-SEM)JF Hair Jr, GTM Hult, C Ringle, M Sarstedt
Sage Publications
Innovation, market orientation, and organizational learning: an integration and empirical examination
RF Hurley, GTM Hult
Journal of Marketing 62 (3), 42-54
International Business: Competing in the Global Marketplace
CWL Hill, GTM Hult
McGraw-Hill Education
Innovativeness: Its antecedents and impact on business performance
GTM Hult, RF Hurley, GA Knight
Industrial marketing management 33 (5), 429-438
Corporate citizenship: Cultural antecedents and business benefits
I Maignan, OC Ferrell, GTM Hult
Journal of the Academy of Marketing Science 27 (4), 455-469
Does market orientation matter?: A test of the relationship between positional advantage and performance
GTM Hult, DJ Ketchen
Strategic management journal 22 (9), 899-906
Logistics service quality as a segment-customized process
JT Mentzer, DJ Flint, GTM Hult
Journal of marketing 65 (4), 82-104
Total global strategy
GS Yip, GTM Hult
Prentice Hall PTR
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
EM Olson, SF Slater, GTM Hult
Journal of marketing 69 (3), 49-65
An assessment of the use of structural equation modeling in strategic management research
CL Shook, DJ Ketchen, GTM Hult, KM Kacmar
Strategic management journal 25 (4), 397-404
Information processing, knowledge development, and strategic supply chain performance
GTM Hult, DJ Ketchen, SF Slater
Academy of management journal 47 (2), 241-253
Bridging organization theory and supply chain management: The case of best value supply chains
DJ Ketchen, GTM Hult
Journal of operations management 25 (2), 573-580
Market orientation and performance: an integration of disparate approaches
GTM Hult, DJ Ketchen, SF Slater
Strategic management journal 26 (12), 1173-1181
Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development
GTM Hult, DJ Ketchen, M Arrfelt
Strategic management journal 28 (10), 1035-1052
A synthesis of contemporary market orientation perspectives
BA Lafferty, G Tomas M. Hult
European journal of marketing 35 (1/2), 92-109
Firm, strategic group, and industry influences on performance
JC Short, DJ Ketchen, TB Palmer, GTM Hult
Strategic management journal 28 (2), 147-167
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230
The impact of the alliance on the partners: A look at cause–brand alliances
BA Lafferty, RE Goldsmith, GTM Hult
Psychology & Marketing 21 (7), 509-531
The moderating influence of strategic orientation on the strategy formation capability–performance relationship
SF Slater, EM Olson, GTM Hult
Strategic Management Journal 27 (12), 1221-1231