{"id":6724,"date":"2020-09-08T17:37:23","date_gmt":"2020-09-08T21:37:23","guid":{"rendered":"https:\/\/www.shethfoundation.org\/?p=6724"},"modified":"2020-12-16T11:19:51","modified_gmt":"2020-12-16T16:19:51","slug":"sheth-foundation-medal-2020-recipient-david-aaker","status":"publish","type":"post","link":"https:\/\/www.shethfoundation.org\/press-release\/sheth-foundation-medal-2020-recipient-david-aaker\/","title":{"rendered":"Sheth Foundation Medal 2020 Recipient David Aaker"},"content":{"rendered":"
Atlanta, GA: 8 September 2020 – The 2020 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. David Aaker.<\/p>\n
Dr. Aaker is the author of more than 100 articles on marketing and branding, as well as 17 books that have been translated into 18 languages. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business, vice chairman of Prophet, a global brand and strategy consultancy firm, and an advisor to Dentsu, a Japanese advertising agency.<\/p>\n
The Sheth Foundation Medial is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations. Dr. Aaker will be honored at a special virtual event on October 23, attended by his colleagues from around the world.<\/p>\n
The President of The Sheth Foundation, Ruth N. Bolton<\/a>, said: \u201cDavid Aaker has made seminal contributions to branding over many years. He is an inspiring thought leader to marketers worldwide. The Board was especially impressed by how his contributions on branding have been made at the intersection of marketing scholarship and practice.\u201d<\/p>\n