Professor Kent Monroe is a Visiting Distinguished Scholar in Marketing at the Robins School of Business at the University of Richmond in Richmond, Virginia.
He teaches courses in Pricing Strategy and Tactics, Marketing Management, and Research Methods. His research in marketing has focused on behavioral pricing and consumer shopping behavior. Professor Monroe has a Bachelor of Arts from Kalamazoo College, a Masters of Business Administration from Indiana University, and a Doctorate of Business Administration from the University of Illinois. He has received several awards for his contributions in the field of marketing over the last ten years.
