Board member since 1991
Professor Sheth is highly sought out as a keynote speaker at many industry, academic and public forums. He has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and Wipro. Dr. Sheth is frequently quoted and interviewed by the Wall Street Journal, New York Times, Fortune, Financial Times, Economic Times and radio shows and television networks such as CNN, CNBC (India) and BBC. He is also on the Board of Directors of several public companies including Cryo Cell International (NASDAQ), Wipro Limited (NYSE) and Shasun Chemicals & Drugs Limited (India).
In 1989, Dr. Sheth was given the Outstanding Marketing Educator award by the Academy of Marketing Science. In 1991 and again in 1999, he was given the Outstanding Educator Award by the Sales and Marketing Executives International (SMEI). Dr. Sheth was also awarded the P.D. Converse Award for his outstanding contributions to theory in marketing in 1992 by the American Marketing Association. In 1996, Dr. Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. In 1997, Dr. Sheth was awarded the Distinguished Fellow award from the International Engineering Consortium. Dr. Sheth is also a Fellow of the American Psychological Association (APA). 2004 marked a stellar year for Dr. Sheth as he was awarded both the Richard D. Irwin Distinguished Marketing Educator and the Charles Coolidge Parlin Awards which are the two highest awards given by the American Marketing Association. In 2006, Dr. Sheth was awarded the RHR International Award for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology) and the Elsivier Distinguished Educator Award by Strategic Marketing Association. In 2007, he was also conferred an Honorary Doctorate by Thiel College in Pennsylvania.
A prolific author, in 2000 Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster). His book, The Rule of Three (Free Press), coauthored with Dr. Rajendra Sisodia, altered the current notions on competition in business. It was published in 2002 and has been translated into German, Italian, Polish, Russian, Portugese, Korean, Japanese and Chinese. It was the subject of a seven part television series by CNBC (India) and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association.
In 2007, Dr. Sheth’s book, Firms of Endearment (Wharton School Publishing) was selected as one of the top ten business books on leadership. Later that year, he also authored The Self-Destructive Habits of Good Companies…And How to Break Them (Wharton School Press). Both of these books have been translated into several languages as well. His most recent book Chindia Rising: How China and India Will Benefit Your Business (Tata McGraw Hill, India) is a sequel to his earlier book, Tectonic Shift (Sage, India) on the geo-economic realignment of nations.
In 2014, Dr. Sheth released his autobiography, The Accidental Scholar
Board Member since 2012
Bolton received her B.Com. with honors from Queen’s University at Kingston, and her M.Sc. and Ph.D. from Carnegie-Mellon University. She served as Editor of the Journal of Marketing from 2003-05. She is also a member of several editorial boards and an Academic Trustee of the Marketing Science Institute. With Leigh McAlister and Ross Rizley, she is the editor of Essential Readings in Marketing (2006), published by MSI. She served as 2009-11 Executive Director of the Marketing Science Institute.
Board Member since 2010
Hult is one of the world’s leading academic authorities (citations, publications) on international business, international marketing, strategic management, global supply chains, and complex multinational corporations. He is one of only about 80 Elected Fellows of the Academy of International Business, an accolade achieved by only the elite international business scholars. He was also selected the 2016 Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator as the 2016 top marketing professor in the world for scholarly career achievements.
Professor Hult is coauthor with Charles W. L. Hill of the market-share leading textbooks in international business: Global Business Today 9e (2016) and International Business 11e (2017). He has also done popular business trade books titled Second Shift (2016), Global Supply Chain Management (2014), Total Global Strategy (2012), and Extending the Supply Chain (2004), and had op-ed works published in Time, Fortune, World Economic Forum, Lansing State Journal, and The Conversation, among others.
More information about Dr. Hult can be found at: http://broad.msu.edu/facultystaff/hult/
Board Member since 2014
Currently she is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus.
Before becoming Dean at University of Miami, Barbara spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program. She was a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Before joining the Wharton faculty in 1990, Barbara served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency Visiting Scholar at University of Tokyo in 1993 and a Visiting Academic at the University of Sydney, Australia, in 1996.
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.
Barbara has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She has been or is area editor at Marketing Science, and associate editor both at the Journal of Consumer Research and Journal of Marketing. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.
She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.
Board Member since 2009
Professor Lutz is a past president of the Association for Consumer Research and the current Vice President of Publications of the American Marketing Association. He is a past editor of the Journal of Consumer Research and has authored over 80 articles and books. Lutz has taught introductory marketing at the undergraduate level to over 40,000 students. In 2006, he was selected by Business Week as one of the top undergraduate business professors in the nation. He was recently named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator, the highest honor conferred by the AMA for distinguished service and outstanding contributions in marketing education.
Lutz has served as a marketing consultant to a number of organizations, including Naylor Publications, Brunswick Corporation, Smithers-Oasis USA, J.C. Penney, Harris Corporation, Warner Brothers Records, the National Association of Realtors, Radio and Records, Inc., Service America Corporation, Newton Manufacturing Co., and Los Angeles County Museum of Art.
Professor Lutz is involved in a wide range of research projects. His most recent topics including: consumer escapism; corporate hypocrisy; celebrity endorser effects in advertising; and consumer responses to varying web-based advertising formats. He is currently a member of the Board of Directors of the University Athletic Association.
Board Member since 1991
In an article by Wheatley and Wilson (1987 AMA Educators’ Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the Journal of Marketing Research during 1980-1985. He also holds the all-time record for the maximum number of publications in the Journal of Health Care Marketing. He is ranked number one based on publications in the Journal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one based on publications in JAMS during the ten-year period 1986-1995 (See tables 6 and 7 of JAMS, Vol.24, No. 4, Fall 1996, page 297). In an Editorial by Schlegelmilch (JIM, 11(1), 2003), Malhotra was ranked number one based on publications in the International Marketing Review from 1992 to 2002. He is also ranked number one based on publications in the International Marketing Review since its inception (1983) to 2003 (Table V, IMR, 22(4) (2005)). He is also ranked number one based on publications in the International Marketing Review from 1996 to 2006 based on a study by Xu et al. published in the Asia Pacific Journal of Management (2008) 25: 189-207. In a landmark study by West et al. (2008) examining publications in the top four marketing journals (JMR, JM, JAMS, and JCR) over a 25-year period from 1977 to 2002, Professor Malhotra has three top-three rankings: ranked number three based on publications in all the four journals combined, ranked number three based on publications in JMR, and ranked number one based on publications in JAMS. He has published an incredible ten papers in JMR.
He has published more than 100 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the Founding Editor of Review of Marketing Research and served as an Associate Editor of Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts, Journal of Health Care Marketing. Also, he serves on the Editorial Board of eight (8) journals.
His book entitled Marketing Research: An Applied Orientation, Sixth Edition, was published by Prentice-Hall, Inc in 2009. This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, French, Bahasa Indonesia, and Japanese. In addition to the eight translations, this book also has several English editions including North America, International, Europe, India, and Australia & New Zealand. The book has received widespread adoption at both the graduate and undergraduate levels with more than 144 schools using it in the USA. His book, Basic Marketing Research: A Decision-Making Approach, Third Edition, was published by Prentice Hall in 2008.
Dr. Malhotra has consulted for business, non-profit and government organizations in the USA and abroad and has served as an expert witness in legal and regulatory proceedings. He has special expertise in data analysis and statistical methods. He is the winner of numerous awards and honors for research, teaching, and service to the profession, including the Academy of Marketing Science, Outstanding Marketing Teaching Excellence Award, 2003.
A devout Christian, Dr. Malhotra is an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta. He is married to Veena and they have two children, Ruth and Paul.
Board Member since 2011
Board Member since 2014
Price received her B.A. with Honors in International Studies and M.B.A. (concentration in marketing & finance) from the University of Wyoming. She received her Ph.D. in Business Administration from University of Texas Austin. Price is actively involved in a variety of academic associations, including Association for Consumer Research (President Elect, 2013), American Marketing Association, (Academic Council, 2012-2015) and Consumer Culture Theory (Advisory Council, 2011-2013 & Conference Co-Chair, 2013).
Board Member since 2011
Reshma’s research interests include processes for implementing successful marketing alliances, customer and partner selection and retention strategies; relationship marketing; category management and marketplace learning. Her research has been published in the Journal of Retailing, Industrial Marketing Management, the Journal of Public Management and Social Policy, the Proceedings of the American Marketing Association, the Proceedings of the Association for Consumer Research, the Proceedings of the Academy of Marketing Science and various other academic and applied conference publications.
At GBS, Reshma teaches Marketing Strategy, Integrated Marketing Communications and Customer Behavior at both the undergraduate and MBA levels. In addition to her teaching and research, Reshma is the Faculty Advisor to the Goizueta Marketing and Strategy Competition. In this capacity she has assisted student teams in completing marketing consulting assignments for such companies as: IBM, The Coca Cola Company, HP, Delta, The Home Depot, CibaVision, Kodak, UPS, Cox Communications, Earthlink, BellSouth, Turner, Motorola, Saab, Glaxo-Smithkline, Acuity Brands, Chubb Insurance, and others. She is an active member of the American Marketing Association, the Association for Consumer Research, and the Academy of Marketing Sciences.