Linda Price
Board Member Since 2014
Linda Price joined the Sheth Foundation Board in 2014 and is currently the Underwood Family Professor of Marketing at the University of Arizona. There, her research focuses on Social Context of Marketplace Behaviors and Consumers’ Emotions, Imaginations, and Creativity.

She previously held academic positions at University of Nebrask, Odense University in Denmark, University of South Florida, University of California Irvine, University of Colorado Boulder and University of Pittsburgh.

Price received her B.A. with Honors in International Studies and M.B.A. (concentration in marketing & finance) from the University of Wyoming. She received her Ph.D. in Business Administration from University of Texas Austin. Price is actively involved in a variety of academic associations, including Association for Consumer Research (President Elect, 2013), American Marketing Association, (Academic Council, 2012-2015) and Consumer Culture Theory (Advisory Council, 2011-2013 & Conference Co-Chair, 2013).

Consumer Behavior SIG Lifetime Achievement Award, American Marketing Association, 2015

Cutco/Vector Outstanding Marketing Educator of the Year (for Life-time Contributions to the Marketing Field), Academy of Marketing Science, 2013

College of Business Distinguished Alumni Award, University of Wyoming, 2013

College of Business Administration Seacrest Fellow, University of Nebraska, 2004

Nathan J. Gold Distinguished University Professorship, University of Nebraska, 2003

E.J. Faulkner CBA Distinguished Professorship, University of Nebraska, 2000

Doctoral Consortium Fellow, American Marketing Association, 1980

Competitive Debate Academic Scholarship, University of Wyoming, 1971-1974

Refereed Journal Publications

  • Price, Linda L. and Rebecca Hamilton. “Consumer Journeys: Introduction to the Issue,” Journal of the Academy of Marketing Science, forthcoming 2018.
  • Price, Linda L. and Russell W. Belk. “Consumer Ownership and Sharing: Introduction to the Issue,” Journal of the Association of Consumer Research , 1, no. 2: 193-197. https://dx.doi.org/10.1086/686270April 2016
  • Price, Linda L., Tandy Chalmers Thomas, and Rebecca K. Trump. “Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect,” Journal of Advertising, 44, no. 1: 58-70. https://dx.doi.org/10.1080/00913367.2014.935898January 2015
  • Price, Linda L., Amber M. Epp, and Hope Jensen Schau. “The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices,” Journal of Marketing, 78, no. 3: 81-101. https://dx.doi.org/10.1509/jm.12.0196May 2014
  • Price, Linda L., Tandy Chalmers Thomas, and Hope Jensen Schau. “When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities,” Journal of Consumer Research, 39, no. 5: 1010-1033. https://doi.org/10.1086/666616February 2013
  • Price, Linda, Yuliya Strizhakova, and Robin Coulter. “The Young Adult Market in Emerging Markets: Assessing Their Bi-Cultural Identity in a Global Marketplace,” International Journal of Research in Marketing, 29, no. 1: 43-54.
    https://doi.org/10.1016/j.ijresmar.2011.08.002

March 2012

  • Price, Linda, Yuliya Strizhakova, and Robin Coulter. “Branded Products as a Passport to Global Citizenship and Consumer Involvement with Brands: The Mediating Effects of Quality and Consumer Identity,” International Journal of Research in Marketing, 28, no. 4: 342-351.
    https://doi.org/10.1016/j.ijresmar.2011.05.007

 

December 2011

  • Price, Linda L. and Amber M. Epp. “Designing Solutions around Customer Network Identity Goals,” Journal of Marketing, 75, no. 2: 36-54. https://dx.doi.org/10.1509/jmkg.75.2.36March 2011
  • Price, Linda L. and Amber M. Epp. “The Storied Life of Singularized Objects: Forces of Agency and Network Transformation,” Journal of Consumer Research, 36, no. 5: 820-837. https://doi.org/10.1086/603547February 2010
  • Price, Linda L., Camelia C. Micu, and Robin A. Coulter. “How Product Trial Alters the Effects of Model Attractiveness: An Adapted Etic Approach in Romania,” Journal of Advertising 38, no. 2: 69-81. https://dx.doi.org/10.2753/JOA0091-3367380205June 2009
  • Price, Linda L., Yuliya Strizhakova, and Robin A. Coulter. “Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries,” Journal of International Marketing, 16, no. 4: 57-85. https://dx.doi.org/10.1509/jimk.16.4.57December 2008
  • Price, Linda L. and Amber M. Epp. “Family Identity: A Framework of Identity Interplay in Consumption Practices,” Journal of Consumer Research, 35, no. 1: 50-70. https://dx.doi.org/10.1086/529535June 2008
  • Price, Linda L., Yuliya Strizhakova, and Robin Coulter. “The Meanings of Branded Products: A Cross-national Scale Development and Meaning Assessment,” International Journal for Research in Marketing, 25, no. 2: 82-93. https://dx.doi.org/10.1016/j.ijresmar.2008.01.001May 2008
  • Price, Linda L. and Eric J. Arnould. “Market-Oriented Ethnography Revisited,” Journal of Advertising Research, 46, no. 3: 251-262. https://dx.doi.org/10.2501/S0021849906060375September 2006
  • Price, Linda L., Robin A. Coulter, Lawrence F. Feick, and Camelia Micu. The evolution of consumer knowledge and sources of information: Hungary in transition,” Journal of the Academy of Marketing Science, 33, no. 4: 604-619. https://dx.doi.org/10.1177/0092070305278512October 2005
  • Price, Linda L., Risto Moisio, and Eric J. Arnould. “Between Mothers and Markets: Constructing family identity through homemade food,” Journal of Consumer Culture, 4, no. 3: 361-384. https://dx.doi.org/10.1177/1469540504046523April 2004
  • Price, Linda L., Carolyn Folkman Curasi, and Eric J. Arnould. “How Individuals’ Cherished Possessions become Families’ Inalienable Wealth,” Journal of Consumer Research, 31, no. 3: 609-622. https://doi.org/10.1086/425096December 2004
  • Price, Linda L., Robin A. Coulter, and Lawrence F. Feic.,”Rethinking the Origins of Involvement andBrand Commitment: Insights from PostsocialistCentral Europe,” Journal of Consumer Research, 30, no. 2: 151-169. https://dx.doi.org/10.1086/376809September 2003
  • Price, Linda L., Carolyn Fokman Curasi, and Eric J. Arnould. “Understanding the Intergenerational Transmission of Cherished Possessions: Insights for Estate Planning, Trust Officers and Other End-of-Life Professionals,” Journal of Financial Services Marketing, 7, no. 4: 369-383. https://dx.doi.org/10.1057/palgrave.fsm.4770101June 2003
  • Price, Linda L., Robin A. Coulter, Lawrence F. Feick. “Changing faces: cosmetics opinion leadership among women in the new Hungary,” European Journal of Marketing, 36, no. 11-12: 1287-1308. https://dx.doi.org/10.1108/03090560210445182January 2003
  • Price, Linda L., Eric J. Arnould, and Carolyn Folkman Curasi. “Older Consumers’ Disposition of Special Possessions,” Journal of Consumer Research, 27, no. 2: 179-201. https://doi.org/10.1086/314319September 2000
  • Price, Linda L. and Eric J. Arnould. “Commercial Friendships: Service Provider-Client Relationships In Context,” Journal of Marketing, 63, no. 4: 38-56. https://dx.doi.org/10.2307/1251973October 1999
  • Price, Linda L., Eric J. Arnould, and Cele Otnes. “Making (Consumption) Magic: A Study of White Water River Rafting,” Journal of Contemporary Ethnography, 28, no. 1: 33-68. https://dx.doi.org/10.1177/089124199129023361February 1999
  • Price, Linda L., Eric J. Arnould, and Patrick Tierney. “Communicative Staging of the Wilderness Servicescape,” Service Industries Journal 18, no. 3, 90-115. https://dx.doi.org/10.1080/02642069800000034January 1998
  • Price, Linda L., Eric J. Arnould, and Patrick Tierney. “Going to Extremes: Managing Service Encounters and Assessing Provider Performance,” Journal of Marketing, 59, no. 2: 83-97. https://dx.doi.org/10.2307/1252075April 1995
  • Price, Linda L., Lawrence F. Feick, and Audrey Guskey-Federouch. “Everyday Market Helping Behavior,” Journal of Public Policy and Marketing 14, no. 2: 255-266.September 1995
  • Price, Linda L., Lawrence F. Feick, and Robin Higie Coulter. “Consumers in the Transition to A Market Economy: Hungary 1990-1992,” International Marketing Review, 12, no. 5: 18-34. https://dx.doi.org/10.1108/02651339510103038October 1995
  • Price, Linda L., Eric J. Arnould, and Sheila L. Deibler. “Consumers’ emotional responses to service encounters: The influence of the service provider,” International Journal of Service Industry Management, 6, no. 3: 34-63. https://dx.doi.org/10.1108/09564239510091330January 1995
  • Price, Linda L. and Cathy Hartman. “Special Issue on Interpersonal Influence In Marketing,” Journal of Business Research, 32, no. 3: 185-188. https://dx.doi.org/10.1016/0148-2963(94)00044-FJanuary 1995
  • Price, Linda L. and Nancy M. Ridgway. “Exploration in Product Usage: A Model of Use Innovativeness,” Psychology and Marketing, 11, no. 1: 69-84. https://dx.doi.org/10.1002/mar.4220110108January 1994
  • Price, Linda L. and Eric J. Arnould. “River Magic: Extraordinary Experience and the Extended Service Encounters,” Journal of Consumer Research, 20, no 1: 24-45. https://dx.doi.org/10.1086/209331June 1993
  • Price, Linda L. and Robert J. Fisher. “An Investigation Into the Social Context of Early Adoption Behavior,” Journal of Consumer Research, 19, no. 3: 477-486. https://dx.doi.org/10.1086/209317December 1992
  • Price, Linda L. and Michael W. Lawless. “An Agency Perspective on New Product Champions,” Organization Science, 3, no. 3: 342-355. https://dx.doi.org/10.1287/orsc.3.3.342August 1992
  • Price, Linda L. and Robert J. Fisher. “The Relationship Between International Travel Motivations and Cultural Receptivity,” Journal of Leisure Research, 23, no. 3: 193-208.January 1991
  • Price, Linda L. and Meera P. Venkatraman. “Differentiating Between Cognitive and Sensory Innovativeness: Concepts, Measurement and Implications,” Journal of Business Research 20, no. 4: 293-315. https://dx.doi.org/10.1016/0148-2963(90)90008-2January 1990
  • Price, Linda L., Lawrence F. Feick, and Robin A. Higie. “Preference Heterogeneity and Coorientation As Determinants of Referent Influence in the Choice of Service Providers,” Journal of Business Research 19, no. 3: 227-242. https://dx.doi.org/10.1016/0148-2963(89)90021-0November 1989
  • Price, Linda L. and Christine Moorman. “Consumer Policy Remedies and Consumer Segment Interactions,” Journal of Public Policy and Marketing 8: 181-203.January 1989
  • Price, Linda L., Robin A. Higie, and Lawrence F. Feick. “Types and Amount of Word-of-Mouth Communications About Retailers,” Journal of Retailing 63, no. 3: 260-278.September 1987
  • Price, Linda L. and Deborah J. MacInnis. “The Role of Imagery in Information Processing: Review and Extensions,” Journal of Consumer Research 13, no. 4: 473-491.March 1987
  • Price, Linda L., Lawrence F. Feick, and Robin A. Higie. “Information Sensitive Consumers and Market Information,” Journal of Consumer Affairs 21, no. 2: 328-341. https://dx.doi.org/10.1111/j.1745-6606.1987.tb00206.xJanuary 1987
  • Price, Linda L. and Lawrence F. Feick. “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing 51, no. 5: 83-97. https://dx.doi.org/10.2307/1251146January 1987
  • Price, Linda L., Rajendra K. Srivastava, Hans R. Isakson, and Thomas H. McInish. “Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income Producing Property,” Journal of the American Real Estate and Urban Economics Association, 12, no. 4: 521-541. https://dx.doi.org/10.1111/1540-6229.00336September 1984
  • Price, Linda L., Rajendra K. Srivastava, and Thomas H. McInish. “Information Costs and Portfolio Selection,” Journal of Banking and Finance, 8, no. 3: 417-429. https://dx.doi.org/10.1016/S0378-4266(84)80061-8September 1984

 

Books and Book Chapters

  • Price, Linda L., Eric J. Arnould, and Risto Moisio. “Making Contexts Matter: Selecting Research Contexts for Theoretical Insights.” In Handbook of Qualitative Research Methods in Marketing, edited by Russell Belk, 106-127. Thousand Oaks, CA: Sage Publications.February 2007
  • Price, Linda L. “How ‘Consumer Culture Theory’ Became A Category and What Now.” In Handbook of Consumer Culture, edited by Olga Kravets, Pauline Maclaran, Steve Miles and Alladi Venkatesh. Thousand Oaks, CA: Sage Publications.
  • Mohr, Jakki, Linda L. Price, and Aric Rindfleisch. “Marketing’s Quest for Environmental Stability: Persistent Challenges and New Perspectives.” In Review of Marketing Research, 13.January 2016
  • Price, Linda L. “Loyalty and Brands in Consumers’ Assembled Lives.” In Strong Brands, Strong Relationships, edited by Susan Gournier, Michael Breazeale, and Jill Avery, 13-27. New York, NY: Taylor & Francis Group.June 2015
  • Price, Linda L., and Amber M. Epp. “The Heterogeneous and Open-Ended Project of Assembling Family.” In Assembling Consumption, edited by Robin Canniford and Domen Bajde, 59-75. New York, NY: Routledge.October 2015
  • Price, Linda L., Russell B. Belk, and Lisa Peñaloza. Research in Consumer Behavior, Vol. 15. Bingley, West Yorkshire: Emerald Publishing Ltd.January 2013
  • Price, Linda L. “Family Stuff: Materiality and Identity.” In The Routledge Companion to Identity and Consumption, edited by Russell Belk and Ayalla Ruvio, 302-311. New York, NY: Routledge.December 2012
  • Price, Linda L., Renming Zhihong Yi, Jing Jian Xiao, and June Cotte. Asia-Pacific Advances in Consumer Research.June 2011
  • Price, Linda L., and Amber M. Epp. “Family Time in Consumer Culture: Implications for Transformative Public Policy.” In Transformative Consumer Research, edited by Cornelia Pechmann and Julie Ozanne, 599-621. New York, NY: Taylor & Francis Group.January 2011
  • Price, Linda L., Carolyn Folkman Curasi, and Eric J. Arnould. “Chapter 7: The Aging Consumer and Intergenerational Transmission of Cherished Possessions.” In The Aging Consumer: Perspectives from Psychology and Economics, edited by Aimee Drolet, Norbert Schwarz, and Carolyn Yoon, 149-173. New York, NY: Routledge.January 2010
Teaching Interests
  • Brand Management
  • Consumer Behavior
  • Customer Engagement
  • Integrated Brand Communications
  • Market Research
  • Marketing Theory
  • Services Marketing
Research Interests
  • Adapting to Change
  • Collective Identity and Customer Networks
  • Customer Experience Management
  • Fluid Identity
  • Imaginative Resources and Consumer Innovation
  • Materiality
  • Multi-Method Inquiry