Board Member Since 2014
Linda Price joined the Sheth Foundation Board in 2014 and is currently the Underwood Family Professor of Marketing at the University of Arizona. There, her research focuses on Social Context of Marketplace Behaviors and Consumers’ Emotions, Imaginations, and Creativity.
She previously held academic positions at University of Nebrask, Odense University in Denmark, University of South Florida, University of California Irvine, University of Colorado Boulder and University of Pittsburgh.
Price received her B.A. with Honors in International Studies and M.B.A. (concentration in marketing & finance) from the University of Wyoming. She received her Ph.D. in Business Administration from University of Texas Austin. Price is actively involved in a variety of academic associations, including Association for Consumer Research (President Elect, 2013), American Marketing Association, (Academic Council, 2012-2015) and Consumer Culture Theory (Advisory Council, 2011-2013 & Conference Co-Chair, 2013).