Testimonials

Over the years, many individuals have been the recipient of funding assistance through our granting partners and have achieved great successes using this support.

Though The Sheth Foundation knows of the grants and awards its funding has been used for, it is always a delight to hear the perspectives and personal experiences of the persons who have been positively impacted by them. Please share your Sheth Foundation-funded grant story with us.

ACR Dissertation Award

In 2008, I was fortunate to receive the Association for Consumer Research (ACR)/Sheth Foundation Dissertation Grant in the Cross-Cultural/Global Track. I had also been selected to represent the university where I was studying for my PhD (The University of California, Irvine), as UC Irvine’s Consortium Fellow to attend the 2008 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium. In 2007 and 2009, I was again a recipient of the Academy of Marketing Science (AMS) Sheth Foundation Marketing Doctoral Student Association Travel Grants, which allowed me to attend the AMS conferences in those years. The paper I presented at the 2007 AMS conference in Coral Gables, FL was awarded the Jane K. Fenyo Best Paper Award for Student Research. I benefited not only from the financial components of the awards, which allowed me to present my research at conferences and complete my dissertation, but the recognition allowed my research to be acknowledged by my peers in academia.


To say that the Sheth Foundation has had a tremendous impact on my academic career would be an understatement. I have a tremendous respect for Madhuri and Jagdish Sheth and what the Sheth Foundation has committed to achieving in the marketing academic community. Like many other doctoral students, I have had the opportunity to interact with Jagdish Sheth and benefit from his advice and kindness to doctoral students. As an assistant professor, I am convinced that my path to successful completion of the doctoral degree in marketing, and my subsequent acceptance of an academic position, was facilitated by the indirect support of the Sheth Foundation during my years in the doctoral program. Thank you.

Samantha Cross

Samantha Cross

Assistant Professor, Marketing of Iowa State University

Travel Stipend

I am very greatful to Sheth Foundation for giving generous support to PhD students like me. I am attending AIB 2015 conference in India and presenting my research. I am receiving very insightful feedback from the fraternity. All this has been possible only due to the travel grant that I received from the foundation. Thank you very much and I hope I will get an opportunity to contribute to the cause undertaken by the foundation.

Kiran Awate

Kiran Awate

Doctoral Student of The Ohio State University

JCR Long-Term Paper Award

It was a great honor for me to receive the JCR/Sheth Long-term Contribution Award. It was especially meaningful that it was sponsored by the Sheth Foundation inasmuch I spent the first two years of my career at a less research active university (at the time) and it was Jag Sheth who saw my potential and engineered my getting a job offer at the University of Illinois where he was then on the faculty. I stayed at the U of I for five years and it is fair to say that this position and Jag’s presence there helped launch my career. So as I approach retirement with nearly 500 publications including more than two dozen in JCR, it gives me a sense of having come full circle to receive this award.

Russell Belk

Russell Belk

Kraft Foods Canada Chair in Marketing of York University

ACR Dissertation Award

I am extremely grateful to the Sheth Foundation for their financial support of my research area–low literate consumers. I was blessed to receive multiple dissertation grants sponsored in part by the Sheth Foundation. These grants helped me collect depth interviews with adults who possess limited literacy skills. Because the Sheth Foundation believed in the potential value of my work, I gained confidence and committed myself to working in a previously unexplored area. The dissertation resulted in a Robert Ferber Award-winning article published in the Journal of Consumer Research…a huge accomplishment that would not have materialized without the support (both financial and conceptual feedback) of the Sheth Foundation and its partners. Thank you from the bottom of my heart….

Natalie Adkins

Natalie Adkins, Ph.D.

Assistant Professor of Marketing of Drake University

AIB Doctoral Student Consortium

I am a doctoral student from South Korea. I participated at 2016 AIB Doctoral Consortium in New Orleans. I very much enjoyed the opportunity to be in the consortium and learned many things. I was awarded with travel stipend which helped me a lot for financing my travel expense. I would like to say thank you to the Sheth Foundation for financing AIB doctoral student consortium and for the travel stipend. The consortium helped me with developing my dissertation further and meeting scholars from many different countries as well as doctoral students from different countries. I also learned a lot from many different interactive sessions and presentation during the conference. I am truly grateful for the opportunity and support provided by the Sheth Foundation. Thank you!

Su Yeon

Su Jin Yeon

Doctoral Student of South Korea

ACR Dissertation Award

The SHETH Dissertation award in consumer psychology, for which I was a runner-up, is noteworthy to me in several respects. First, as part of the application process, the reviewers provided useful feedback on my proposal, which influenced my thinking and the subsequent experiments I ultimately carried out. Second, as a runner-up I was given funding to present at the Society for Consumer Psychology, which served as an excellent way to share and receive feedback on my dissertation as a graduate student. These were influential in my career as they culminated in successfully publishing my research in the society’s journal, the Journal of Consumer Psychology. Thus, to me, the award, and the activities attached to it, provided a remarkable means for cultivating and stimulating the thinking and ideas early in my career. I valued the experience so much that I urge Ph.D. students to apply for the award.

Derek Rucker

Derek Rucker

Associate Professor of Marketing of Northwestern University

Doctoral Consortium Award

I received the award at an early stage in my career. When I received it I was already located at Bilkent University in Turkey, my hometown. The award had been a source of pride for me and for my institution. I am happy to receive it, however, I did not experience any specific contribution of the award to my career.

Ozlem Sandikci

Ozlem Sandikci

Assistant Professor of Bilkent University

Early Career Award

I want to thank the Sheth Foundation for giving me the Early Career Contribution Award. The award had a significant impact on my career, since it recognized my work in the field.

Steve Nowlis

Steve Nowlis

Travel Stipend

The Sheth Foundation allowed me to travel to a conference overseas which directly related to my research interests. That was my first exposure to researchers from all over the world doing interesting research and it helped foster my enthusiasm for that area. I eventually wrote my dissertation in that particular area and still continue to do research on that topic today. It was great to have the ability to connect with such scholars at such an early stage in my academic career.

Linda Tuncay Zayer

Linda Tuncay

Assistant Professor of Loyola University

Travel Stipend

Most doctoral programs provide stipend for the doctoral students, but very little money for travel and conferences, this is true even for faculty at many places. We were lucky to have the Sheth travel money to cover our trips to some important conferences to know the most current research in our field and also start to socialize with the future colleague. And I have found that the trips I have been during my doctoral program very beneficial for my research program development. Over the years, I have developed three broad research topics such as self-construal, decision making and global-local identity, all these topics were partly initiated or developed from some conferences I attended back in my Pitt program.

Yinlong Zhang

Yinlong Zhang

Associate Professor of Marketing of COB, University of Texas at San Antonio

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