A. Parasuraman (“Parsu”) is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has published over one hundred articles in prestigious academic and management journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored books for management audiences including Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology (with Rockbridge president Charles Colby). He is a Professor in Marketing and Director of PhD Programs at the University of Miami school of Business. He collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.
Board Member
A. “Parsu” Parasuraman
Board Member Since 2022
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- Recognized by Clarivate Analytics/Web of Science as one of the 2020 Highly Cited Researchers(https://recognition.webofscience.com/awards/highly- cited/2020/?utm_campaign=EM1_Highly_Cited_Researchers_Recipients_SAR_Global_2020_EN& utm_medium=email&utm_source=Eloqua); one of around 20 scholars in the overall business discipline from among around 100 scholars listed in the “Economics & Business” category.
- Recognized by Clarivate Analytics/Web of Science as one of the 2019 Highly Cited Researchers(https://recognition.webofsciencegroup.com/awards/highly- cited/2019/?utm_campaign=EM_1_Research_Smarter_Newsletter_SAR_Global_2019_December&utm_medi um=email&utm_source=Eloqua); one of five Marketing academics in the “Economics & Business” category, which contains a total of 113 researchers across all economics and business disciplines.
- Recognized by the Kelley School of Business, Indiana University, as the “Distinguished Alumnus of the Doctoral Program” (April 2019)
- Recognized by the American Marketing Association Higher Education Special Interest Group (AMA Higher Ed SIG) as the recipient of their 2018 Lifetime Achievement Award for “distinct accomplishments and dedication to the area of higher education in the marketing discipline.”
- Included in 2017 Clarivate Analytics Highly Cited Researchers(https://clarivate.com/webofsciencegroup/campaigns/highly-cited-researchers-2019- archive/?utm_source=HCR&utm_medium=recognition_page&utm_campaign=2019); one of five Marketing academics in the “Economics & Business” category, which contains a total of 93 researchers across all economics and business disciplines.
- Appointed by Bocconi University (Italy) to serve on their Committee for Appointments and Promotions for a two-year term (2016-2018).
- Recognized by the American Marketing Association for “lifetime achievement and contributions to the field of marketing,” with the naming of one of the workspaces in AMA’s new Global Support Center in Chicago as “Parasuraman’s Grateful Room” (August 2016).
- Recipient of the Bank of America Senior Faculty Research Award, School of Business Administration, University of Miami for “sustained, outstanding, and continuing contributions to scholarly research in the field of business and noteworthy contributions to building and maintaining a strong research environment at SBA” (May 2016).
- Inducted as a Fellow of the American Marketing Association (one of only four inductees selected for 2016: https://www.ama.org/academics/Pages/2016-AMA-Fellow-Inductees-Announced.aspx).
- Appointed to the International Jury Team of experts to assist the Federal Government of the UAE in the evaluation of different government entities as part of their “Vision 2021” Sheikh Khalifa Government Excellence Program (2016).
- Included in 2014 Clarivate Analytics Highly Cited Researchers(https://clarivate.com/webofsciencegroup/campaigns/highly-cited-researchers-2019- archive/?utm_source=HCR&utm_medium=recognition_page&utm_campaign=2019); one of eight Marketing academics in the “Economics & Business” category, which contains a total of 95 researchers across all economics and business disciplines.
- Appointed as Distinguished Visiting Professor for a second two-year term (2014-2016) at the Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM), largest public university in Malaysia.
- Appointed as an external member of the Center for Services Leadership (CSL) Faculty Network Executive Committee at Arizona State University (December 2014).
- Inducted as an Academician member of the International Academy of Quality—IAQ (January 2014).
- American Marketing Association’s 2013 Gilbert A. Churchill Award [an award given by the AMA Market Research Special Interest Group for lifetime achievement in the academic study of marketing research].
- Appointed as Honorary Guest Professor of South China University of Technology (Guangzhou, China) for a three-year term (2013-2016).
- Appointed as a Member of the Academic Committee of the Institute of Supply Chain Integration and Service Innovation at South China University of Technology (Guangzhou, China) for a three-year term (2013-2016).
- Appointed as an external member of the Executive Steering Committee of the Center for Services Leadership (CSL) at Arizona State University (September 2012).
- Appointed as Distinguished Visiting Professor for a two-year term (2012-2014) at the Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM), largest public university in Malaysia.
- Appointed as Honorary Fellow of the METEOR Research Group, Maastricht University, Netherlands (June 2012).
- Proposal for establishing a “Global Consortium of Service Research Centers” submitted to the Marketing Science Institute (MSI) in response to a CFP for their Ideas Challenge competition was recognized as one of eight winning proposals out sixty-four that MSI received (2012).
- American Marketing Association’s 2012 Paul D. Converse Award [an award given out once every four years to 4-5 marketing scholars for significant contributions to the field].
- Recipient of Honorary Doctorate, Maastricht University, Netherlands (January 2011).
- Appointed as a member of the Advisory Board of “Custommerce,” a nonprofit organization charged with promoting customer service excellence throughout India (2010).
- Appointed as a member of the Advisory Board of the Center for Service Innovation, National Chengchi University, Taiwan (2010).
- Appointed as a member of the International Advisory Panel for the “Dubai Model for Government Service Delivery,” commissioned by the Government of Dubai (2010).
- Honored by regular MBA students as the “Best Elective Course Instructor” in their 2-year program (May 2010).
- Honored by EMBA (Management Group) students as the “Best Professor” in their 2-year program (December 2009).
- Society of Marketing Advances’ “Elsevier Distinguished Scholar Award” (November 2009).
- Honored by regular MBA students as the “Best Elective Course Instructor” in their 2-year program (May 2009).
- Designated by the Center for Services Leadership (CSL) at Arizona State University as a member of their CSL Distinguished Faculty (March 2009).
- “Parasuraman Service Excellence Research Prize” – an annual research award established in April 2008 by Hamdan Bin Mohammed e-University in Dubai to encourage pioneering research on service quality, service excellence and service innovation by scholars in the Middle East.
- Appointed as “Honorary Professor” by the Oslo School of Management, Oslo, Norway (March 2008).
- Outstanding Teaching Award, School of Business Administration, University of Miami, 2007.
- Designated as a member of the Scientific Committee of the Customer & Service Science Lab (CSSlab), Bocconi University, Milan, Italy, 2007.
- Designated as a Fellow of the Center for Services Leadership (CSL), Arizona State University, 2007.
- Designated as an “International Fellow of the Service Research Center (CTF)” by Karlstad University, Karlstad, Sweden on the occasion of the CTF’s 20th anniversary on October 5, 2006.
- Journal of the Academy of Marketing Science “Outstanding Reviewer Award” for 2003-2006.
- Designated as one of two Senior Fellows of the Center for Excellence in Service (CES), Robert H. Smith School of Business, University of Maryland, 2005.
- Outstanding Research Award, School of Business Administration, University of Miami, 2005.
- “Distinguished Alumnus Award” Indian Institute of Technology, Madras, India, 2005.
- Named “Distinguished Fellow of the Academy of Marketing Science,” 2004.
- Journal of Retailing “Outstanding Reviewer Award” for 2003.
- Outstanding Research Award, School of Business Administration, University of Miami, 2003.
- Academy of Marketing Science’s “Outstanding Marketing Educator” Award, 2001
- Outstanding Research Award, School of Business Administration, University of Miami, 2000.
- Selected by students as the “Best Professor” in their two-year EMBA Program (Nassau, Bahamas), University of Miami, 2000.
- American Marketing Association’s “Career Contributions to the Services Discipline Award,” 1998 [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field].
- Provost’s Award for Scholarly Research (university-wide award), University of Miami, 1998.
- Selected by students as the “Best Professor” in their two-year EMBA Program, University of Miami, 1998.
- Selected by students as the “Best Professor” in their two-year EMBA Program, University of Miami, 1996.
- The Association of Former Students Distinguished Teaching Award, College of Business Administration & Graduate School of Business, Texas A&M University, 1993.
- Selected as one of the “Ten Most Influential Figures in Quality for 1988,” by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control.
- Outstanding Research Award, College of Business Administration, Texas A&M University, 1987.
- Business and Technology Research (BATR) Faculty Fellow, College of Business Administration, 1984 (one of two such fellows selected).
- Outstanding Research Award, College of Business Administration, Texas A&M University, 1982.
- Lieber Memorial Teaching Associate Award (for distinguished teaching among all associate instructors, university-wide) given by Indiana University, April 1975.
- Distinguished Teaching Award (for distinguished teaching among School of Business associate instructors) given by the School of Business, Indiana University, April 1975.
- G.P.A. of 4.0 (on a 4.0 scale) in Doctoral Program at Indiana University.
- Indiana University Academic Fellowship, 1973 – 1975.
- In the top 5% of graduating M.B.A. class in 1972.
- Hindustan Lever Limited Industrial Scholarship, 1971 – 1972.
- Government of India Merit Scholarship, 1970 – 1971.
- Obtained Bachelor of Technology degree magna cum laude.
- Merit Scholarship, I.I.T., Madras, 1967 – 1968 and 1969 – 1970.
