Board Member

Dr. Barbara E. Kahn

Board Member Since 2014 - 2019
Barbara Khan

Barbara E. Kahn joined the Sheth Foundation Board in 2014. Barbara brings excellent experience and strong relationships with a variety of academic associations, including the Association of Consumer Research.

Barbara is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011).  Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing.  She was also Vice Dean of the Wharton Undergraduate program.

Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She co-authored Grocery Revolution: The New Focus on the Consumer, and authored Global Brand Power: Leveraging Branding for Long-Term Growth, and The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, both published by Wharton Digital Press (the latter forthcoming in mid-2018).

Barbara has been elected president of Association for Consumer Research, elected president of Journal of Consumer Research (JCR) Policy Board and selected as a Marketing Science Institute Trustee. She was also an Associate Editor at JCR, Journal of Marketing, and Marketing Science. She has recently been elected as a Fellow for both the Association of Consumer Research and the Society of Consumer Psychology.

Barbara received her PhD, MBA and MPhil from Columbia University, and a BA from University of Rochester.

University Affiliation:
The Wharton School at the University of Pennsylvania
Quick Links:

The Shopping Revolution
How Successful Retailers Win Customers in an Era of Endless Disruption
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete?


Fellow, Association for Consumer Research, 2016, 2016

Fellow, Society of Consumer Psychology 2016, 2016

Davidson Award for the Best article in Journal of Retailing 2005, 2007

Finalist for Best Article, JCR, 2007

Elected President of Association of Consumer Research, 2006

Center of Excellence in Cancer Communication Research (CECCR), 2005

Wharton-SMU Research Center Grant, 2005

Wharton-SMU Research Center Grant, 2004

Wharton-SMU Research Center Grant, 2003

Consortium Faculty, AMA Consortium, 1992

SCP-SHETH Dissertation Proposal Competition winner, 2002

Marketing Science Institute Grant, 2003

Wharton School Grant, 1990

Nestles’ Lecturer, Lund Institute of Economics, 1999

David W. Hauck Award for Outstanding Teaching in the Undergraduate Division, 1999

2000 William R. Davidson Award, 1998

Earl Dyess Lecturer, Texas Christian University, 1998

National Science Foundation Grant, 1998

John A. Howard Doctoral Dissertation Award, 1996

Marketing Science Institute Grant, 1995

First Runner-Up for Best Article Award, 1991

Finalist for the O’Dell Award, 1991

Marketing Science Institute Grant, 1990

Chancellor’s Faculty Career Development Award, UCLA, 1988

UCLA summer research support, 1989

Beta Gama Sigma, 1982

AMA Doctoral Consortium Fellow, 1983

New York Chapter TIMS, “Management Science Student of the Year”, 1982

Doctoral fellowship in Marketing, Columbia University, 1982

Nicholas and Suzanne Bachner Samstag Fellowship, Columbia University, 1980

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