I am the recipient of AIM-SHETH FOUNDATION OF RESEARCH PROPOSAL. My project titled ‘An Empirical Study on the Impact of Neuromarketing in Online Retailing in Developing Nations’ has been selected for Research Grant by Sheth Foundation. I feel thankful to the foundation for giving me the platform to complete my research project.

Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
Grant Recipients
Testimonials About Sheth-Supported Activities

The travel stipends that Sheth Foundation provides to Ph.D. students to attend annual meeting of AIB are critical to their success. My students have benefited from this generous support over the years. Thank you.

Most doctoral programs provide stipend for the doctoral students, but very little money for travel and conferences, this is true even for faculty at many places. We were lucky to have the Sheth travel money to cover our trips to some important conferences to know the most current research in our field and also start to socialize with the future colleague. And I have found that the trips I have been during my doctoral program very beneficial for my research program development. Over the years, I have developed three broad research topics such as self-construal, decision making and global-local identity, all these topics were partly initiated or developed from some conferences I attended back in my Pitt program.

I was a doctoral student at the University of Pittsburgh from 1999 to 2004. The Sheth Foundation helped me start a project on consumers’ Willingness-to-pay. They generously provided financial supports for the data collection and a conference presentation (Marketing Science 2003). The findings of this project resulted in a publication at JMR in 2007. The project was critical to my academic career by giving me the first A pub. I am truly grateful for the opportunity provided to me by the Sheth Foundation.My students have benefited from this generous support over the years. Thank you.

In 2008, I was fortunate to receive the Association for Consumer Research (ACR)/Sheth Foundation Dissertation Grant in the Cross-Cultural/Global Track. I had also been selected to represent the university where I was studying for my PhD (The University of California, Irvine), as UC Irvine’s Consortium Fellow to attend the 2008 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium. In 2007 and 2009, I was again a recipient of the Academy of Marketing Science (AMS) Sheth Foundation Marketing Doctoral Student Association Travel Grants, which allowed me to attend the AMS conferences in those years. The paper I presented at the 2007 AMS conference in Coral Gables, FL was awarded the Jane K. Fenyo Best Paper Award for Student Research. I benefited not only from the financial components of the awards, which allowed me to present my research at conferences and complete my dissertation, but the recognition allowed my research to be acknowledged by my peers in academia.
To say that the Sheth Foundation has had a tremendous impact on my academic career would be an understatement. I have a tremendous respect for Madhuri and Jagdish Sheth and what the Sheth Foundation has committed to achieving in the marketing academic community. Like many other doctoral students, I have had the opportunity to interact with Jagdish Sheth and benefit from his advice and kindness to doctoral students. As an assistant professor, I am convinced that my path to successful completion of the doctoral degree in marketing, and my subsequent acceptance of an academic position, was facilitated by the indirect support of the Sheth Foundation during my years in the doctoral program. Thank you.

I wanted to let you know that I had a wonderful time to attend and give talk at Sheth Research Camp at U of Pittsburgh last week. That was an amazing experience, including interacting with UPitt’s marketing faculty and doctoral students for research ideas and life experience, chatting with other guest speakers and observing their talks, and simply enjoying the beautiful scene at the 7Spring Resort!
Thank you very much for your generous support to the research camp. Our discipline is so fortune to have you as a colleague and role model for us!

The Sheth foundation supported my doctoral dissertation, which was a costly project. I am grateful for the financial support I received. The foundation also provided helpful comments on my work, which contributed positively to the quality of the dissertation. The foundation values and rewards work that is relevant not only to practitioners or academics, but also has implications for public policy. I am very thankful for their involvement in and continued support of the ACR doctoral dissertation awards.

Being a winner of the Sheth Foundation Dissertation Award (2006) has always been a great honor to me, and has a profound… impact on me throughout these years. It always inspires me to work hard, pursue excellence and excel in academic performance. Also it always reminds me of the spirit of “abundant life: to live a prosperous life through contributing to the marketing area. Generous financial support from the Sheth Foundation helps fulfill many doctoral students’ dreams and enrich their life experience through engaging in marketing activities. I always feel grateful to the Foundation for the wonderful memories and experience I had at the consortium, as well as the financial support at the critical stage of my doctoral study!!

Dear Dr. Sheth, I wanted to thank you once again for the impact you had on me at the PhD Project Conference a few days ago. Your words gave me hope and inspired me to continue to pursue my academic endeavors with effervescence. I do not know if you remember who I am (young lady with big curly hair), but I wanted to extend my deepest gratitude. May you and your family always be blessed.

It is a great honor to have been chosen for the ACR/Sheth Foundation Dissertation Proposal 2009 Award. The award is a true testament of the Sheth Foundation commitment to excellence in marketing research. I am always inspired by Sheth’s work on relationship marketing and customer value. The award transforms that inspiration of mine into academic research that I’m proud to share with my colleagues in the field. Thank you.
