Dear Dr. Sheth, I wanted to thank you once again for the impact you had on me at the PhD Project Conference a few days ago. Your words gave me hope and inspired me to continue to pursue my academic endeavors with effervescence. I do not know if you remember who I am (young lady with big curly hair), but I wanted to extend my deepest gratitude. May you and your family always be blessed.

2023 Sheth Medal
The Sheth Foundation is proud to present the 2023 Sheth Medal to India’s Prime Minister Shri Narendra Modi for his extraordinary contributions listed below:
- Positioning the nation for the future through the New Education Policy
- Embracing Digital Technology to make society more inclusive for Financial and Social Services
- Marketing of Make in India to serve Global Markets
- Most admired Global Leader
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
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Testimonials About Sheth-Supported Activities

I want to thank the Sheth Foundation for giving me the Early Career Contribution Award. The award had a significant impact on my career, since it recognized my work in the field.

My name is Jinsil Kim and I am a PhD candidate at the University of Texas at Dallas. I have attended the AIB (Academy of International Business) conference last week in New Orleans and have had the privilege and honor of participating in the Sheth foundation doctoral consortium, as well as being the recipient of the 500$ travel stipend funded by the Sheth foundation. I cannot thank you enough for your generosity and for the valuable opportunities you provide to students like myself to further learning and excellence in our field. Your generous scholarship has lightened my financial burden, allowing me to focus on my research, and your kindness has inspired me to pay the debt forward and give back to the community in the near future. Thank you so much again.

In 2008, I was fortunate to receive the Association for Consumer Research (ACR)/Sheth Foundation Dissertation Grant in the Cross-Cultural/Global Track. I had also been selected to represent the university where I was studying for my PhD (The University of California, Irvine), as UC Irvine’s Consortium Fellow to attend the 2008 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium. In 2007 and 2009, I was again a recipient of the Academy of Marketing Science (AMS) Sheth Foundation Marketing Doctoral Student Association Travel Grants, which allowed me to attend the AMS conferences in those years. The paper I presented at the 2007 AMS conference in Coral Gables, FL was awarded the Jane K. Fenyo Best Paper Award for Student Research. I benefited not only from the financial components of the awards, which allowed me to present my research at conferences and complete my dissertation, but the recognition allowed my research to be acknowledged by my peers in academia.
To say that the Sheth Foundation has had a tremendous impact on my academic career would be an understatement. I have a tremendous respect for Madhuri and Jagdish Sheth and what the Sheth Foundation has committed to achieving in the marketing academic community. Like many other doctoral students, I have had the opportunity to interact with Jagdish Sheth and benefit from his advice and kindness to doctoral students. As an assistant professor, I am convinced that my path to successful completion of the doctoral degree in marketing, and my subsequent acceptance of an academic position, was facilitated by the indirect support of the Sheth Foundation during my years in the doctoral program. Thank you.

The Sheth Foundation allowed me to travel to a conference overseas which directly related to my research interests. That was my first exposure to researchers from all over the world doing interesting research and it helped foster my enthusiasm for that area. I eventually wrote my dissertation in that particular area and still continue to do research on that topic today. It was great to have the ability to connect with such scholars at such an early stage in my academic career.

I attended the AIB 2017 conference in Dubai, and benefitted from the travel stipends sponsored by the Sheth Foundation. Thank you for providing me with such an opportunity. As a doctoral student, the doctoral consortium provided a great platform to present my research and get feedback from renowned scholars in the field.

I would like to express my sincere thanks for being able to attend this year’s AMA-Sheth Foundation Doctoral Consortium. The Sheth Foundation is doing an amazing job supporting young scholars in their research careers. This is of great help especially to foreign-born scholars, such as myself, who might not have been given sufficient opportunities in their respective home countries.

The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.

I am extremely grateful to the Sheth Foundation for their financial support of my research area–low literate consumers. I was blessed to receive multiple dissertation grants sponsored in part by the Sheth Foundation. These grants helped me collect depth interviews with adults who possess limited literacy skills. Because the Sheth Foundation believed in the potential value of my work, I gained confidence and committed myself to working in a previously unexplored area. The dissertation resulted in a Robert Ferber Award-winning article published in the Journal of Consumer Research…a huge accomplishment that would not have materialized without the support (both financial and conceptual feedback) of the Sheth Foundation and its partners. Thank you from the bottom of my heart….

The travel stipends that Sheth Foundation provides to Ph.D. students to attend annual meeting of AIB are critical to their success. My students have benefited from this generous support over the years. Thank you.








