The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.
2023 Sheth Medal
The Sheth Foundation is proud to present the 2023 Sheth Medal to India’s Prime Minister Shri Narendra Modi for his extraordinary contributions listed below:
- Positioning the nation for the future through the New Education Policy
- Embracing Digital Technology to make society more inclusive for Financial and Social Services
- Marketing of Make in India to serve Global Markets
- Most admired Global Leader
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
Featured Grants
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Grant Recipients
Testimonials About Sheth-Supported Activities
Assistant Professor of University of Minnesota
In 2008, I was fortunate to receive the Association for Consumer Research (ACR)/Sheth Foundation Dissertation Grant in the Cross-Cultural/Global Track. I had also been selected to represent the university where I was studying for my PhD (The University of California, Irvine), as UC Irvine’s Consortium Fellow to attend the 2008 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium. In 2007 and 2009, I was again a recipient of the Academy of Marketing Science (AMS) Sheth Foundation Marketing Doctoral Student Association Travel Grants, which allowed me to attend the AMS conferences in those years. The paper I presented at the 2007 AMS conference in Coral Gables, FL was awarded the Jane K. Fenyo Best Paper Award for Student Research. I benefited not only from the financial components of the awards, which allowed me to present my research at conferences and complete my dissertation, but the recognition allowed my research to be acknowledged by my peers in academia.
To say that the Sheth Foundation has had a tremendous impact on my academic career would be an understatement. I have a tremendous respect for Madhuri and Jagdish Sheth and what the Sheth Foundation has committed to achieving in the marketing academic community. Like many other doctoral students, I have had the opportunity to interact with Jagdish Sheth and benefit from his advice and kindness to doctoral students. As an assistant professor, I am convinced that my path to successful completion of the doctoral degree in marketing, and my subsequent acceptance of an academic position, was facilitated by the indirect support of the Sheth Foundation during my years in the doctoral program. Thank you.
Assistant Professor, Marketing of Iowa State University
Thanks to the Sheth Foundation I had the opportunity to meet other colleagues who have inspired me and taught me about the world of the academia. I thank the Board of Director for this great opportunity!
Assistant Professor and Associate Director of The center for the Study of Latino Media and Markets at Texas State University
I was a doctoral student at the University of Pittsburgh from 1999 to 2004. The Sheth Foundation helped me start a project on consumers’ Willingness-to-pay. They generously provided financial supports for the data collection and a conference presentation (Marketing Science 2003). The findings of this project resulted in a publication at JMR in 2007. The project was critical to my academic career by giving me the first A pub. I am truly grateful for the opportunity provided to me by the Sheth Foundation.My students have benefited from this generous support over the years. Thank you.
Assistant Professor of Kent State University
I am extremely grateful to the Sheth Foundation for their financial support of my research area–low literate consumers. I was blessed to receive multiple dissertation grants sponsored in part by the Sheth Foundation. These grants helped me collect depth interviews with adults who possess limited literacy skills. Because the Sheth Foundation believed in the potential value of my work, I gained confidence and committed myself to working in a previously unexplored area. The dissertation resulted in a Robert Ferber Award-winning article published in the Journal of Consumer Research…a huge accomplishment that would not have materialized without the support (both financial and conceptual feedback) of the Sheth Foundation and its partners. Thank you from the bottom of my heart….
Assistant Professor of Marketing of Drake University
My name is Jinsil Kim and I am a PhD candidate at the University of Texas at Dallas. I have attended the AIB (Academy of International Business) conference last week in New Orleans and have had the privilege and honor of participating in the Sheth foundation doctoral consortium, as well as being the recipient of the 500$ travel stipend funded by the Sheth foundation. I cannot thank you enough for your generosity and for the valuable opportunities you provide to students like myself to further learning and excellence in our field. Your generous scholarship has lightened my financial burden, allowing me to focus on my research, and your kindness has inspired me to pay the debt forward and give back to the community in the near future. Thank you so much again.
PhD candidate of University of Texas at Dallas
I wanted to let you know that I had a wonderful time to attend and give talk at Sheth Research Camp at U of Pittsburgh last week. That was an amazing experience, including interacting with UPitt’s marketing faculty and doctoral students for research ideas and life experience, chatting with other guest speakers and observing their talks, and simply enjoying the beautiful scene at the 7Spring Resort!
Thank you very much for your generous support to the research camp. Our discipline is so fortune to have you as a colleague and role model for us!
Deputy Associate Dean for Global DBA, Carlson School of Management, Univ. of Minnesota
Dear Dr. Sheth, I wanted to thank you once again for the impact you had on me at the PhD Project Conference a few days ago. Your words gave me hope and inspired me to continue to pursue my academic endeavors with effervescence. I do not know if you remember who I am (young lady with big curly hair), but I wanted to extend my deepest gratitude. May you and your family always be blessed.
The University of Texas at El Paso
With the early support it provided, The Sheth Foundation was instrumental in helping fund my dissertation, which took me to India to study how foreign companies adapt to the Indian market. Not only did I manage to finish an interesting dissertation which won 3 awards, I also met my wife in India so the Sheth Foundation had a real impact on my life!
Senior Lecturer in Marketing of University of New South Wales
I am a doctoral student from South Korea. I participated at 2016 AIB Doctoral Consortium in New Orleans. I very much enjoyed the opportunity to be in the consortium and learned many things. I was awarded with travel stipend which helped me a lot for financing my travel expense. I would like to say thank you to the Sheth Foundation for financing AIB doctoral student consortium and for the travel stipend. The consortium helped me with developing my dissertation further and meeting scholars from many different countries as well as doctoral students from different countries. I also learned a lot from many different interactive sessions and presentation during the conference. I am truly grateful for the opportunity and support provided by the Sheth Foundation. Thank you!
Doctoral Student of South Korea