The Sheth Foundation allowed me to travel to a conference overseas which directly related to my research interests. That was my first exposure to researchers from all over the world doing interesting research and it helped foster my enthusiasm for that area. I eventually wrote my dissertation in that particular area and still continue to do research on that topic today. It was great to have the ability to connect with such scholars at such an early stage in my academic career.
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.
Assistant Professor of Loyola University