It is a great honor to have been chosen for the ACR/Sheth Foundation Dissertation Proposal 2009 Award. The award is a true testament of the Sheth Foundation commitment to excellence in marketing research. I am always inspired by Sheth’s work on relationship marketing and customer value. The award transforms that inspiration of mine into academic research that I’m proud to share with my colleagues in the field. Thank you.
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.
Assistant Professor of Marketing of University of Georgia