I am a doctoral student and a second-time recipient of a Sheth Foundation’s travel stipend to attend the AIB conference in Rio. I thought I would send you a word of appreciation to thank you very much for your generosity and dedication to the community in general and to the upcoming scholars in particular. I am sure many of us would simply not be able to attend these conferences without your kind support. For having discussed this with my fellows, I know you are definitely a role model who inspires us as future scholars.

2023 Sheth Medal
The Sheth Foundation is proud to present the 2023 Sheth Medal to India’s Prime Minister Shri Narendra Modi for his extraordinary contributions listed below:
- Positioning the nation for the future through the New Education Policy
- Embracing Digital Technology to make society more inclusive for Financial and Social Services
- Marketing of Make in India to serve Global Markets
- Most admired Global Leader
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
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Testimonials About Sheth-Supported Activities
Dear Dr. Sheth, I wanted to thank you once again for the impact you had on me at the PhD Project Conference a few days ago. Your words gave me hope and inspired me to continue to pursue my academic endeavors with effervescence. I do not know if you remember who I am (young lady with big curly hair), but I wanted to extend my deepest gratitude. May you and your family always be blessed.

It was a great honor for me to receive the JCR/Sheth Long-term Contribution Award. It was especially meaningful that it was sponsored by the Sheth Foundation inasmuch I spent the first two years of my career at a less research active university (at the time) and it was Jag Sheth who saw my potential and engineered my getting a job offer at the University of Illinois where he was then on the faculty. I stayed at the U of I for five years and it is fair to say that this position and Jag’s presence there helped launch my career. So as I approach retirement with nearly 500 publications including more than two dozen in JCR, it gives me a sense of having come full circle to receive this award.

With the early support it provided, The Sheth Foundation was instrumental in helping fund my dissertation, which took me to India to study how foreign companies adapt to the Indian market. Not only did I manage to finish an interesting dissertation which won 3 awards, I also met my wife in India so the Sheth Foundation had a real impact on my life!

I attended the AIB 2017 conference in Dubai, and benefitted from the travel stipends sponsored by the Sheth Foundation. Thank you for providing me with such an opportunity. As a doctoral student, the doctoral consortium provided a great platform to present my research and get feedback from renowned scholars in the field.

I am extremely grateful to the Sheth Foundation for their financial support of my research area–low literate consumers. I was blessed to receive multiple dissertation grants sponsored in part by the Sheth Foundation. These grants helped me collect depth interviews with adults who possess limited literacy skills. Because the Sheth Foundation believed in the potential value of my work, I gained confidence and committed myself to working in a previously unexplored area. The dissertation resulted in a Robert Ferber Award-winning article published in the Journal of Consumer Research…a huge accomplishment that would not have materialized without the support (both financial and conceptual feedback) of the Sheth Foundation and its partners. Thank you from the bottom of my heart….

The SHETH Dissertation award in consumer psychology, for which I was a runner-up, is noteworthy to me in several respects. First, as part of the application process, the reviewers provided useful feedback on my proposal, which influenced my thinking and the subsequent experiments I ultimately carried out. Second, as a runner-up I was given funding to present at the Society for Consumer Psychology, which served as an excellent way to share and receive feedback on my dissertation as a graduate student. These were influential in my career as they culminated in successfully publishing my research in the society’s journal, the Journal of Consumer Psychology. Thus, to me, the award, and the activities attached to it, provided a remarkable means for cultivating and stimulating the thinking and ideas early in my career. I valued the experience so much that I urge Ph.D. students to apply for the award.

I am doctoral student at Poznan University of Economics in Poland. I participated in AIB 2010 Doctoral Consortium. I very much enjoyed the opportunity to attend AIB Doctoral Consortium. I was awarded with travel stipend as well. I would like to thank you for financing AIB doctoral student consortium. The AIB Doctoral Consortium gave me an opportunity to: – enhance my dissertation – meet other scholars and connect with them – see what are international standards in area of international business scholarship and education – visit and sightsee Rio de Janeiro My research interest is international financial management. Thank you!

The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.

The travel stipends that Sheth Foundation provides to Ph.D. students to attend annual meeting of AIB are critical to their success. My students have benefited from this generous support over the years. Thank you.








