I was a doctoral student at the University of Pittsburgh from 1999 to 2004. The Sheth Foundation helped me start a project on consumers’ Willingness-to-pay. They generously provided financial supports for the data collection and a conference presentation (Marketing Science 2003). The findings of this project resulted in a publication at JMR in 2007. The project was critical to my academic career by giving me the first A pub. I am truly grateful for the opportunity provided to me by the Sheth Foundation.My students have benefited from this generous support over the years. Thank you.
2023 Sheth Medal
The Sheth Foundation is proud to present the 2023 Sheth Medal to India’s Prime Minister Shri Narendra Modi for his extraordinary contributions listed below:
- Positioning the nation for the future through the New Education Policy
- Embracing Digital Technology to make society more inclusive for Financial and Social Services
- Marketing of Make in India to serve Global Markets
- Most admired Global Leader
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
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Testimonials About Sheth-Supported Activities
Assistant Professor of Kent State University
I would like to express my sincere thanks for being able to attend this year’s AMA-Sheth Foundation Doctoral Consortium. The Sheth Foundation is doing an amazing job supporting young scholars in their research careers. This is of great help especially to foreign-born scholars, such as myself, who might not have been given sufficient opportunities in their respective home countries.
I am extremely grateful to the Sheth Foundation for their financial support of my research area–low literate consumers. I was blessed to receive multiple dissertation grants sponsored in part by the Sheth Foundation. These grants helped me collect depth interviews with adults who possess limited literacy skills. Because the Sheth Foundation believed in the potential value of my work, I gained confidence and committed myself to working in a previously unexplored area. The dissertation resulted in a Robert Ferber Award-winning article published in the Journal of Consumer Research…a huge accomplishment that would not have materialized without the support (both financial and conceptual feedback) of the Sheth Foundation and its partners. Thank you from the bottom of my heart….
Assistant Professor of Marketing of Drake University
My name is Jinsil Kim and I am a PhD candidate at the University of Texas at Dallas. I have attended the AIB (Academy of International Business) conference last week in New Orleans and have had the privilege and honor of participating in the Sheth foundation doctoral consortium, as well as being the recipient of the 500$ travel stipend funded by the Sheth foundation. I cannot thank you enough for your generosity and for the valuable opportunities you provide to students like myself to further learning and excellence in our field. Your generous scholarship has lightened my financial burden, allowing me to focus on my research, and your kindness has inspired me to pay the debt forward and give back to the community in the near future. Thank you so much again.
PhD candidate of University of Texas at Dallas
Thanks to the Sheth Foundation I had the opportunity to meet other colleagues who have inspired me and taught me about the world of the academia. I thank the Board of Director for this great opportunity!
Assistant Professor and Associate Director of The center for the Study of Latino Media and Markets at Texas State University
It was a great honor for me to receive the JCR/Sheth Long-term Contribution Award. It was especially meaningful that it was sponsored by the Sheth Foundation inasmuch I spent the first two years of my career at a less research active university (at the time) and it was Jag Sheth who saw my potential and engineered my getting a job offer at the University of Illinois where he was then on the faculty. I stayed at the U of I for five years and it is fair to say that this position and Jag’s presence there helped launch my career. So as I approach retirement with nearly 500 publications including more than two dozen in JCR, it gives me a sense of having come full circle to receive this award.
Kraft Foods Canada Chair in Marketing of York University
The Sheth foundation supported my doctoral dissertation, which was a costly project. I am grateful for the financial support I received. The foundation also provided helpful comments on my work, which contributed positively to the quality of the dissertation. The foundation values and rewards work that is relevant not only to practitioners or academics, but also has implications for public policy. I am very thankful for their involvement in and continued support of the ACR doctoral dissertation awards.
Assistant Professor of Marketing of University of British Columbia
I wanted to let you know that I had a wonderful time to attend and give talk at Sheth Research Camp at U of Pittsburgh last week. That was an amazing experience, including interacting with UPitt’s marketing faculty and doctoral students for research ideas and life experience, chatting with other guest speakers and observing their talks, and simply enjoying the beautiful scene at the 7Spring Resort!
Thank you very much for your generous support to the research camp. Our discipline is so fortune to have you as a colleague and role model for us!
Deputy Associate Dean for Global DBA, Carlson School of Management, Univ. of Minnesota
The SHETH Dissertation award in consumer psychology, for which I was a runner-up, is noteworthy to me in several respects. First, as part of the application process, the reviewers provided useful feedback on my proposal, which influenced my thinking and the subsequent experiments I ultimately carried out. Second, as a runner-up I was given funding to present at the Society for Consumer Psychology, which served as an excellent way to share and receive feedback on my dissertation as a graduate student. These were influential in my career as they culminated in successfully publishing my research in the society’s journal, the Journal of Consumer Psychology. Thus, to me, the award, and the activities attached to it, provided a remarkable means for cultivating and stimulating the thinking and ideas early in my career. I valued the experience so much that I urge Ph.D. students to apply for the award.
Associate Professor of Marketing of Northwestern University
The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.
Assistant Professor of University of Minnesota