I am the recipient of AIM-SHETH FOUNDATION OF RESEARCH PROPOSAL. My project titled ‘An Empirical Study on the Impact of Neuromarketing in Online Retailing in Developing Nations’ has been selected for Research Grant by Sheth Foundation. I feel thankful to the foundation for giving me the platform to complete my research project.

2023 Sheth Medal
The Sheth Foundation is proud to present the 2023 Sheth Medal to India’s Prime Minister Shri Narendra Modi for his extraordinary contributions listed below:
- Positioning the nation for the future through the New Education Policy
- Embracing Digital Technology to make society more inclusive for Financial and Social Services
- Marketing of Make in India to serve Global Markets
- Most admired Global Leader
Founded by Dr. Jagdish & Madhu Sheth, The Sheth Foundation is a nonprofit organization whose mission is to support emerging scholarship in marketing which has significant global reach, societal focus, and thought leadership.
The Sheth Foundation is the catalyst for transformational outcomes and experiences for marketing scholars. It operates by partnering with global recipient organizations in the marketing discipline.
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Testimonials About Sheth-Supported Activities

The SHETH Dissertation award in consumer psychology, for which I was a runner-up, is noteworthy to me in several respects. First, as part of the application process, the reviewers provided useful feedback on my proposal, which influenced my thinking and the subsequent experiments I ultimately carried out. Second, as a runner-up I was given funding to present at the Society for Consumer Psychology, which served as an excellent way to share and receive feedback on my dissertation as a graduate student. These were influential in my career as they culminated in successfully publishing my research in the society’s journal, the Journal of Consumer Psychology. Thus, to me, the award, and the activities attached to it, provided a remarkable means for cultivating and stimulating the thinking and ideas early in my career. I valued the experience so much that I urge Ph.D. students to apply for the award.

I cannot express my gratitude enough for this grant.

With the early support it provided, The Sheth Foundation was instrumental in helping fund my dissertation, which took me to India to study how foreign companies adapt to the Indian market. Not only did I manage to finish an interesting dissertation which won 3 awards, I also met my wife in India so the Sheth Foundation had a real impact on my life!

I am very greatful to Sheth Foundation for giving generous support to PhD students like me. I am attending AIB 2015 conference in India and presenting my research. I am receiving very insightful feedback from the fraternity. All this has been possible only due to the travel grant that I received from the foundation. Thank you very much and I hope I will get an opportunity to contribute to the cause undertaken by the foundation.

The Sheth foundation supported my doctoral dissertation, which was a costly project. I am grateful for the financial support I received. The foundation also provided helpful comments on my work, which contributed positively to the quality of the dissertation. The foundation values and rewards work that is relevant not only to practitioners or academics, but also has implications for public policy. I am very thankful for their involvement in and continued support of the ACR doctoral dissertation awards.

I am a doctoral student from South Korea. I participated at 2016 AIB Doctoral Consortium in New Orleans. I very much enjoyed the opportunity to be in the consortium and learned many things. I was awarded with travel stipend which helped me a lot for financing my travel expense. I would like to say thank you to the Sheth Foundation for financing AIB doctoral student consortium and for the travel stipend. The consortium helped me with developing my dissertation further and meeting scholars from many different countries as well as doctoral students from different countries. I also learned a lot from many different interactive sessions and presentation during the conference. I am truly grateful for the opportunity and support provided by the Sheth Foundation. Thank you!

The Sheth Foundation ACR cross-cultural dissertation award has greatly benefited my research career. This award not only provided the funding that helped me to complete my dissertation on time, but also inspired me to continue with my research agenda on cross-cultural consumer behavior. This is particularly important given the multi-disciplinary nature of this field, which introduces additional challenges for researchers in the area.

I was a doctoral student at the University of Pittsburgh from 1999 to 2004. The Sheth Foundation helped me start a project on consumers’ Willingness-to-pay. They generously provided financial supports for the data collection and a conference presentation (Marketing Science 2003). The findings of this project resulted in a publication at JMR in 2007. The project was critical to my academic career by giving me the first A pub. I am truly grateful for the opportunity provided to me by the Sheth Foundation.My students have benefited from this generous support over the years. Thank you.

Being a winner of the Sheth Foundation Dissertation Award (2006) has always been a great honor to me, and has a profound… impact on me throughout these years. It always inspires me to work hard, pursue excellence and excel in academic performance. Also it always reminds me of the spirit of “abundant life: to live a prosperous life through contributing to the marketing area. Generous financial support from the Sheth Foundation helps fulfill many doctoral students’ dreams and enrich their life experience through engaging in marketing activities. I always feel grateful to the Foundation for the wonderful memories and experience I had at the consortium, as well as the financial support at the critical stage of my doctoral study!!








