Dr. Lawrence Feick

Board Member Since 1991

- Emeritus Years Served: 1991-2005, 2007-2012, 2019-Current

Larry Feick

Lawrence Feick is currently the Interim Director of Executive Education Programs. Prior to his role in executive programs, he served as the Interim President of the University of Pittsburgh at Bradford and the University of Pittsburgh at Titusville.

Prior to that he served as Vice Provost for Special Projects. From 2007-15 he served as the Senior Director of International Programs and the Director of the University Center for International Studies at the University of Pittsburgh. He is Professor of Business Administration at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh where he has been a faculty member since 1982. At Katz, he served as Associate Dean from 1989-1996 and Interim Dean during the 2005–06 academic year. From 1999 through 2005 he served as the director of the University’s International Business Center (a federally funded CIBER). Previously, Dr. Feick served on the faculty at Pennsylvania State University where he earned his Ph.D.

Professor Feick teaches in the areas of marketing management and international marketing; and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data and has published articles in Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly. Dr. Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for COFCO Foods, Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), Universidad Santa Maria (Ecuador), and the University of Montevideo (Uruguay) where he was a Fulbright Senior Specialist.

University Affiliation:
University of Pittsburgh
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  • PhD, Pennsylvania State University
  • MS, University of Delaware
  • BA, University of Delaware

“How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth” Yinlong Zhang, Lawrence Feick, and Vikas Mittal, Journal of Consumer Research, April 2014, 1097-1108.

“Receiver Responses to Rewarded Referrals: The Motive Inferences Framework” Peeter Verlegh, Gangseog Ryu, Mirjam Tuk, and Lawrence Feick, Journal of the Academy of Marketing Science, November 2013, 669-682.

“Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty” Vikas Mittal, Lawrence Feick, and Feisal Murshed, Marketing Science, May/June 2008, 430-442.

“A Penny for Your Thoughts: Customer Responses to Referral Reward Programs” Gangseog Ryu and Lawrence Feick, Journal of Marketing, January 2007, 84-94.

“Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” Jonathan Lee, Janghuk Lee, and Lawrence Feick, Journal of Database Marketing & Customer Strategy Management, October 2006, 29-39.

“The Role of Product Type and Country of Origin in Decisions about Choice of Endorser Ethnicity in Advertising” Gangseog Ryu, Jongchul Park, and Lawrence Feick, Psychology & Marketing, June 2006, 487-513.

“The Impact of Self-Construal on Angular versus Rounded Shape Preference” Yinlong Zhang, Lawrence Feick, and Lydia J. Price, Personality and Social Psychology Bulletin, June 2006, 794 805.

“The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition” Robin A. Coulter, Linda L. Price, Lawrence Feick, and Camelia Micu, Journal of the Academy of Marketing Science, October 2005, 604-619.

“Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe” Robin A. Coulter, Linda L. Price, and Lawrence Feick, Journal of Consumer Research, September 2003, 151-169.

Recent Working Papers

“Tie Strength and Likelihood to Transmit Negative Word of Mouth: The Moderating Effect of Self-Construal and Perspective Taking”

“The Impact of Reward, Referral Initiative, and Tie Strength on Receiver Responses to Referrals: The Mediating Role of Motive Inferences”

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