Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.
Angela is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She is the Editor-in-Chief at the Journal of the Association for Consumer Research, and serves on the editorial boards of the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. Angela is a past president of the Association for Consumer Research and served on the board of the American Marketing Association.
At the Kellogg School, Angela teaches a class on Behavioral Marketing Science in the MBA program as well as a doctoral seminar in Consumer Behavior. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa.
Angela is a native of Hong Kong where she worked as a fundraising consultant for nonprofit organizations before entering academia. She received her BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Management from the University of Toronto.
