Knowledge Dissemination

AIM-AMA Sheth Foundation Doctoral Consortium

PARTNER ORGANIZATION: Academy of Indian Marketing

25 June 2021 – 30 June 2021

The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together leading academicians and doctoral students to provide the latter with opportunities to learn from and be inspired by world-renowned mentors. It also offers students and young faculty a chance to form and strengthen their peer networks, build bridges with legendary professors, and get guidance vis-à-vis their research agendas.

2020 Consumer Behavior

  • Priya Narayanan | Social Distance and Physical Distancing: Impact of Perceived Discrepancy in Distance on Adoption of Social Health Measures
  • Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile Health Apps for sustainable health management

2020 Marketing Strategy

  • Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course for inclusive services: Perspectives from the differently-abled consumers
  • Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services

2020 Marketing Analytics

  • Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India
  • Anuj Kapoor and Salil Khetani | Interplay between humor and credibility of online influencers and its impact on user engagement and willingness to purchase