AIM-AMA Sheth Foundation Doctoral Consortium

PARTNER ORGANIZATION: Academy of Indian Marketing

When
25 June 2021 – 30 June 2021

The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together leading academicians and doctoral students to provide the latter with opportunities to learn from and be inspired by world-renowned mentors. It also offers students and young faculty a chance to form and strengthen their peer networks, build bridges with legendary professors, and get guidance vis-à-vis their research agendas.

Winners

Call for Proposals

2020 Consumer Behavior

Priya Narayanan | Social Distance and Physical Distancing: Impact of Perceived Discrepancy in Distance on Adoption of Social Health Measures
Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile Health Apps for sustainable health management

2020 Marketing Strategy

Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course for inclusive services: Perspectives from the differently-abled consumers
Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services

2020 Marketing Analytics

Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India
Anuj Kapoor and Salil Khetani | Interplay between humor and credibility of online influencers and its impact on user engagement and willingness to purchase

Dear Dr. Sheth, I wanted to thank you once again for the impact you had on me at the PhD Project Conference a few days ago. Your words gave me hope and inspired me to continue to pursue my academic endeavors with effervescence. I do not know if you remember who I am (young lady with big curly hair), but I wanted to extend my deepest gratitude. May you and your family always be blessed.

Dalila Salazar

The University of Texas at El Paso

Travel Stipend

I attended the AIB 2017 conference in Dubai, and benefitted from the travel stipends sponsored by the Sheth Foundation. Thank you for providing me with such an opportunity. As a doctoral student, the doctoral consortium provided a great platform to present my research and get feedback from renowned scholars in the field.

Tess Onaji-Benson

Richard Lutz is the Chairman of the Marketing Department and the J.C. Penney Professor of Marketing at the University of Florida, where he has taught since 1982. He specializes in the areas of consumer behavior and marketing communications.

He received his B.S., M.S. and Ph.D. in Marketing, all from the University of Illinois, Urbana-Champaign. He is a past president of the Association for Consumer Research and a former Vice President of Publications of the American Marketing Association. He is a past editor of the Journal of Consumer Research and has authored over 90 articles and books. Lutz has taught introductory marketing at the undergraduate level to over 90,000 students and has won the Warrington College of Business Teacher of the Year Award on six occasions. In 2006, he was selected by Business Week as one of the top undergraduate business professors in the nation. Lutz was the UF Alumni Association Distinguished Alumni Professor in 2007-2009, and he was named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator, the highest honor conferred by the AMA for distinguished service and outstanding contributions in marketing education. In 2015 he was named an inaugural AMA Fellow, and in 2016 he received the Lifetime Achievement Award from the AMA Consumer Behavior Special Interest Group.

Sudman Research Award

ACR / Sheth Foundation Doctoral Symposium

AIM-AMA Sheth Foundation Doctoral Consortium

Winners

2020 Consumer Behavior

2020 Marketing Strategy

2020 Marketing Analytics

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