American Marketing Association
Knowledge Dissemination

Designing a Career in the Marketing Academy Initiative

PARTNER ORGANIZATION: American Marketing Association

Since July 2015, the Sheth Foundation has funded “Designing a Career in the Marketing Academy Initiative” (DCMA), which addresses gender inequity issues in business schools. This activity takes place through the Foundation’s connection with the American Marketing Association. DCMA is now in its 6th year, with at least two (sometimes four) annual meetings outside of the original workshop, and a very active online social media discussion group.