The ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing is awarded biennially to a paper published in a refereed journal that is viewed to have made a significant long run impact on the theory and practice of B2B Marketing.
The award is named in honor of the late Professor David T. Wilson, a leading B2B scholar and founding Managing Director of the ISBM (Institute for the Study of Business Markets).
Wolfgang Ulaga (INSEAD) and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2011 Journal of Marketing paper, “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.” The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing.
Kapil Tuli (Singapore Management University), Ajay Kohli (Georgia Tech) and Sundar Bharadwaj (University of Georgia) have won the 2018 ISBM -David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2007 Journal of Marketing paper, “Rethinking Customer Solutions: From Product bundles to Relational Processes.” The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing.
Raj Venkatesan and V. Kumar have won the inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2004 Journal of Marketing paper, “A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy,” Journal of Marketing paper. The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing.
