Marketing can be a very helpful force to serve society. It is perhaps the most critical function for social causes, government programs for social development and for all NGOs’ initiatives.
Proposals focusing on theory development, empirical testing of theoretical frameworks and the examination of marketing practice as a force for good are all equally welcome.
2019 Consumer Behavior
Prof. Atul ParvatiyarDirector, Center for Sales & Customer Relationship Excellence, Texas Tech University – Rawls College of Business, USA
2019 Consumer Behavior
Prof. Abhishek Mishra, Associate Professor, Marketing, Indian Institute of Management, IIM, Indore, India
2019 Marketing Strategy
Prof. Rajan Varadarajan, University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, Ford Chair in Marketing & E-Commerce, Texas A&M, USA
2019 Marketing Strategy
Prof. Shainesh. G Professor, Marketing, IIM, Bangalore, India
2019 Marketing Analytics
Prof. Sanjit Roy, Senior Lecturer in the Business School at University of Western Australia
2019 Marketing Analytics
Prof. Prof. Arunachalam, S, Assistant Professor, Indian School of Business, ISB, India
2018 Consumer Behavior
Rishi Dwesar – Is it a news story or an advertisement? Evaluating persuasiveness of Programmatic Native versus Traditional Banner Ads
2018 Consumer Behavior
Sridhar Samu and Vidya Mahambare – Consumer Decision Making about Financial Products: How Chit Funds Offer Dual Options
2018 Managerial
Aishwarya Ramasundaram – The Point of No Return
2018 Managerial
Irudaya Veni Mary and Navena Nesakumari – Adoption of Digital Marketing in Social Enterprises
2018 Marketing Analytics
Aditi Mudgal and Amrendra Pandey – Developing Lexicon for mapping Consumer Perception of Indian Brands using Online Narrative Campai gns
2018 Marketing Analytics
Surabhi Singh and Parikshit Kala – An Empirical Study on the Impact of Neuromarketing in Online Retailing in Developing Nations
I cannot express my gratitude enough for this grant.
I am the recipient of AIM-SHETH FOUNDATION OF RESEARCH PROPOSAL. My project titled ‘An Empirical Study on the Impact of Neuromarketing in Online Retailing in Developing Nations’ has been selected for Research Grant by Sheth Foundation. I feel thankful to the foundation for giving me the platform to complete my research project.
