| 2021 |
S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga – “New product introductions for low-income consumers in emerging markets.” |
| 2020 |
Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari |
| 2019 |
Mark Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, Martin Spann |
| 2018 |
Rajan Varadarajan |
| 2017 |
Tuck Siong Chung, Michel Wedel, Roland T. Rust |
| 2016 |
Thorsten Hennig-Thurau, Caroline Wiertz, Fabian Feldhaus |
| 2015 |
Terry Clark, Thomas Martin Key, Monica Hodis, Daniel Rajaratnam |
| 2014 |
Frederick E. Webter, Jr. |
| 2013 |
Richard P. Bagozzi |
| 2012 |
Shelby D. Hunt |
| 2011 |
Jason Flores |
| 2010 |
Sridhar N. Ramaswam, Rajendra K. Srivastava, Mukesh Bhargava |
| 2009 |
Venkatesh (Venky) Shankar, Manjit Yadav, Rajan Varadarajan |
| 2008 |
V. Kumar, Morris George |
| 2006 |
Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst |
| 2005 |
Rebecca J. Slotegraaf, Peter R. Dickson |
| 2004 |
Thomas A. Burnham, Judy K. Frels, Vijay Mahajan |
| 2003 |
Roger J. Calantone, Jeffrey B. Schmit |
| 2002 |
Peter R. Dickinson, Paul Farris, Willem J. Verbecke |
| 2001 |
Christian Homburg, Ove Jensen, John Workman, Jr. |
| 2000 |
William E. Baker, James Sinkula |
| 1999 |
Roger A. Kerin, Raj Sethuraman |
| 1998 |
B. Jaworski, A. Kohli, Ajay Menon |
| 1997 |
Sundar Bharadwaj, Roy Howell, Anil Menon |
| 1996 |
Steven P. Brown |
| 1995 |
Kunal Basu, Alan s. Dick |
| 1994 |
Leonard L. Berry, A. Parasuraman, Valerie A. Zeitham |
| 1993 |
Robert A. Peterson, William R. Wilson |
| 1992 |
Jagdip Singh |
