Knowledge Recognition

Sheth Foundation / Journal of Marketing Award

PARTNER ORGANIZATION: American Marketing Association

The award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing.


Frank Germann, Peter Ebbes, and Rajdeep Grewal, “The Chief Marketing Officer Matters!
Volume 79, Number 3
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Manjit S. Yadav and Paul A. Pavlou
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
Volume 78, Number 1
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Oliver Hinz, Bernd Skiera, Christian Barrot, and Jan U. Becker
“Seeding Strategies for Viral Marketing: An Empirical Comparison”
Volume 75, Number 6
Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj
“Rethinking Customer Solutions: From Product Bundles to Relational Processes”
Volume 70, Number 3
Robert W. Palmatier, Rajiv P. Dant,Dhruv Grewal, and Kenneth R. Evans
“Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis​”
Volume 70, Number 4
Adrian Payne and Pennie Frow
“A Strategic Framework for Customer Relationship Management”
Volume 69, Number 4
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation​”
Volume 70, Number 4
Peter C. Verhoef
“Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development”
Volume 67, Number 4
Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Volume 67, Number 1
Stephen L. Vargo and Robert F. Lusch
“Evolving to a New Dominant Logic for Marketing”
Volume 68, Number 1
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return onMarketing: Using Customer Equity to Focus Marketing Strategy
Volume 68, Number 1
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Volume 63, Number 2
Richard L. Oliver, Whence Consumer Loyalty,
Volume 63, Special Issue
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Volume 62, Number 1
Donna L. Hoffman and Thomas P. Novak, “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Volume 60, Number 3
Shelby D. Hunt and Robert M. Morgan
“The Comparative Advantage Theory of Competition
Volume 59, Number 2
George S. Day
“The Capabilities of Market-Driven Organizations​​​​”​
Volume 58, Number 4
Kevin Lane Keller
“Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”
Volume 57, Number 1
Bernard J. Jaworski and Ajay K. Kohli
“Market Orientation: Antecedents and Consequences”
Volume 57, Number 3