Congratulations to Valarie Zeithaml, Len Berry, and A (“Parsu”) Parasuraman, winners of the 2023 ACR–Sheth Long Term Contribution in Consumer Research Award for their 1996 Journal of Marketing article, “The Behavioral Consequences of Service Quality” 👏👏👏
The award announcement notes: “This award is one of the most prestigious awards for scholarly work in consumer behavior. This award is presented once every three years to honor the long-term contribution of an article that has had the greatest impact on the discipline. The award was first presented in 2002 and goes to the article that has made the most significant impact on consumer behavior and must have been published at least ten years ago.”
The full article is available here: https://lnkd.in/giarmdgq. View past winners of this award here: https://lnkd.in/grijBabH
